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Business Intelligence
Value Proposition
© SAP 2007 / Page 2
Why Business Intelligence Matters
Base: 675 U.S. and European business executives and managers
Source: BusinessWeek Research Services
“Gut Feel” Decisions
All of the time
75% of the time
50% of the time
25% of the time
Never
Aware of bad
decisions
managers have
made due to
insufficient
information
“Gut feel” used by
>60% of people,
>50% of the time
Information Available for Important Business Decisions
Always just the
right amount (rare)
Usually too much
41%22%
38%
Usually
too little
3%
16%
36%
3%
42%
77%
The Power of Business Intelligence
Empowers organizations to better understand, analyze, and predict
what’s occurring in their company
Allows organizations to combine data from a wide variety of sources for an integrated, up-to-date, 360-degree view
Distributes information to those that need it, when they need
Turns data into useful and meaningful information
Helps IT be more strategic
Enables business users to become more self-sufficient by providing
access to information
© SAP 2008 / Page 4
BI is #1 on CIO’s agenda
IT can’t keep up
Situation is getting worse
Data volumes growing at exponential rate
Key information hidden within unstructured data
Necessary data resides outside the four walls of the organization
Dramatic increase in demand for BI
Source: Analyst and SAP research
90% of IT spend on mundane tasks
Integrating hodgepodge of tools
Managing user requests
“Re-inventing the wheel” for each business
Overwhelmed with low value-add tasks (ex. tuning)
What is needed
Release IT from mundane tasks
Self-service information access for business users
Focus on managing service level agreements with business…
… so IT can drive more strategic uses of information
© SAP 2008 / Page 5
Enterprise
Focused
2000’s
IT
Biz
BI
COE
Department
Focused
IT
Biz
System
Focused
1990’s
IT
Biz
Shadow IT
Business
StandardsBu
sin
es
s V
alu
e
User
Involvement
Time
Past: information push by IT
IT responsible for Information delivery
IT centric, static processes only
Months to years to implement
IT spend 90% on mundane tasks
© SAP 2008 / Page 6
Shadow IT
Enterprise
Focused
2000’s
IT
Biz
BI
COE
Department
Focused
IT
Biz
System
Focused
1990’s
IT
Biz
Bu
sin
es
s V
alu
eNow: information pull by business
IT focus on managing services levels
User centric, in context of processes
Agility, faster time-to-value
Strategic IT, lower cost
Process- & User Focused
(Intra- / Inter Enterprise)
2005+
Biz
IT
BPX
EIM
COE
EIM Infrastructure
“Process of Me”
Performance
Optimization Apps
Processing
Access
User
Involvement
Business
Standards
Most Common BI Challenges We Hear
“We need an easier way for users to access information on their own”
Users not getting the information they need, when they need it in the format they prefer.
Result: IT the backlog for reporting; delayed decisions making for poor productivity
“We need to create reports and dashboards appropriate for management / executives”
Not able to create reports or dashboards with a professional look and feel in the time demanded
Result: Frustration with IT, Excel utilised on ad-hoc basis
“It is difficult to tie together data from multiple sources for a holistic view of the organization”
Challenges in analyzing multi source data for a 360º view of the business
Result: Companies rely on parallel data warehouse approach, multiple BI tools
“We are not sure the data in our reports is accurate”
Data quality is a key issue leading to end user mistrust of reports and information
Result: End user mistrust of reports often leads to poor user adoption of Business Intelligence
© SAP 2008 / Page 8
Self-discovery
Easy access to all information
Self-service
Exploration
Any information
BusinessObjects Explorer
BusinessObjects Text Analysis
SAP NetWeaver Enterprise Search
© SAP 2008 / Page 9
Self-authoring
End-user report creation
User-empowered
Business-relevant
Reduced IT backlog
BusinessObjects Voyager
BusinessObjects Web Intelligence
BusinessObjects Web Intelligence
© SAP 2008 / Page 10
Best-in-class capabilities
Powerful, flexible designers
Any data and format
Easy-to-create
Fast-to-deploy
BusinessObjects Xcelsius Designer
Crystal Reports Designer
Crystal Reports Designer
© SAP 2008 / Page 11
Consumer web-like simplicity
No manuals required
In-the-office
On-the-go
Anytime, anywhere
BusinessObjects Mobile
BusinessObjects BI Desktop
BusinessObjects Xcelsius
© SAP 2008 / Page 12
Easily embedded
Secured data
User-driven
Where the user works
Seamless Microsoft integration
Duet
BusinessObjects Live Office (Microsoft PowerPoint)
BusinessObjects Live Office (Microsoft Word)
ERP
Marketing
Sales
Enterprise DW
Budgeting
Spreadsheets
INFORMATION REALITY
Information explosion Multiple data sources
Disparate Information silos
Summary
SAPBusiness Objects
offers a complete solution
The business intelligence platform delivers
all information to all people on one platform
Everyone in your organization needs access to
the right information, in the right format at
the right time