Press Release Business leaders identify print as a key strategic asset for growth and innovation Ricoh Europe, London, 24 May 2018 – European business leaders have identified new printing technologies as key enablers of agility and innovation. According to a new study commissioned by Ricoh Europe , the majority of the 3,150 decision makers surveyed say agility (77%) and innovation (69%) benefits are key investment drivers for new printing technologies. New printing technologies are key enablers says new Ricoh study RICOH Europe www.ricoh-europe.com 20 Triton Street, London, NW1 3BF. Phone: +44 (0)20 7465 1153. E-mail: press@ricoh- europe.com
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Press Release
Business leaders identify print as a key strategic asset for growth and innovation
Ricoh Europe, London, 24 May 2018 – European business leaders have identified new
printing technologies as key enablers of agility and innovation. According to a new study
commissioned by Ricoh Europe, the majority of the 3,150 decision makers surveyed say agility
(77%) and innovation (69%) benefits are key investment drivers for new printing technologies.
New printing technologies are key enablers says new Ricoh study
These findings show that new forms of printing have become crucial components of business
leaders’ strategies for success. The research also shows that 69% think printing will unlock
revenue and 67% believe it will provide a source of competitive differentiation. These leaders
Press Releaseback up this belief with financial commitment: 51% have already invested in new forms of
printing with a further 36% planning to do so in the next five years.
Businesses are prioritising printing technologies in areas that directly improve the experience for
their customers. Marketing (79%), product development (79%), and manufacturing (76%)
departments have so far received the most investment from business leaders. Similarly, the
need for faster product development (80%) and the ability to localise manufacturing closer to the
end user (69%) have driven investment in Additive Manufacturing, catering for consumer
demands for speed and personalisation.
Eef de Ridder, Vice President, Commercial Printing of the Commercial & Industrial Printing
Group, Ricoh Europe, says: “New printing technologies, such as our recently launched Ricoh
Pro™ C7200x Graphic Arts Edition digital sheetfed colour press that delivers a wealth of
creative possibilities through its fifth colour capability, are helping Print Service Providers (PSPs)
open new worlds of opportunity by transforming their operation. White plus CMYK in a single
pass, neon toners and invisible red are enabling incredible new marketing and security
applications.”
He continues: “Interesting too is that textiles and interior décor have been identified as growing
markets in the latest FESPA 2018 Print Census. PSPs can broaden the conversations they are
having with their clients by moving into these sectors with our flexible and versatile digital
printing technologies. With systems such as our newly-launched Ri 100, Ri 3000 and Ri 6000
Direct to Garment solutions or our Ricoh Pro™ T7210 UV flatbed printer, they can deepen their
client relationships, respond to expanding expectations and offer a highly personalised
experience.”
Find out more at www.ricoh-europe.com/thoughtleadership.
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| About Ricoh |Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems.
Press ReleaseHeadquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2018, Ricoh Group had worldwide sales of 2,063 billion yen (approx. 19.4 billion USD).
For further information, please visit www.ricoh-europe.com.
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