The Business Management Experience – You have a choice of two simulated companies, WTech – manufacturers of wearable technology – and Everbright – an enterprise providing solar power.
This popular team-based business
simulation is typically included as part of
early career development programmes.
It offers participants the challenge to make
all of the commercial and operational business
decisions that impact on the performance of
a business.
The Business Management Experience
simulation is designed to enhance and
develop business acumen demonstrated
when participants become the board of
directors of a manufacturing company.
Team decisions run through the simulation
business model and teams see the results
of their decisions in terms of a business
management report, balance sheet and
trading statement.
The challenge is:
Which team can run their company
most profitability and have the highest
stakeholder index?
The simulation can be run competitively
for maximum engagement and learning.
This popular team-based
business simulation is
typically included as part
of on-boarding and
early career development
programmes.
Business Management Experienceteam-based simulation for fast-track commercial awareness
These simulations are designed to give participantsthe opportunity to fast-tracktheir commercial awareness
when they become the boardof directors of WTech –
manufacturers of wearabletechnology – or Everbright –
an enterprise providing solar power
What:Activities for participants:
• Understand current financial position
of the simulated business
• Develop a pricing, manufacturing and
marketing strategy
• Work in cross-functional teams to reach
consensus and make decisions
• See impact of decisions on financial
measures and customer satisfaction
• Implement pricing, manufacturing and
marketing decisions
Business Benefits:
• Participants see their workplace business
decision making in a broader context
• Participants see how their own business
decisions impact on the performance of
their company
Who:The Business Management Experience
simulation is designed to be easily
incorporated into on-boarding and
early career development programmes.
Facilitator resources:
Simple and practical simulation platform
with the following resources:
• teaching notes for the facilitator team
• introductory slides
• comprehensive participant briefing
• company management report
• self-assessment options: MCQs, peer
review and a reflective account
• plus notification of team results
• participant mentoring guidance
• plus telephone helpdesk
Participant resources include:
Engaging simulation platform with the
following resources:
• comprehensive team briefing
• explanation of decisions to be taken
• timetable for decisions
• notification of weekly results
• helpful hints & tips including explanation
of financial & operational terms
• plus email helpdesk
How delivered:On-line:
This simulation can be delivered on-line via
the Learning Dynamics Simulation Space
platform with all resources including team
briefings being downloadable.
Team decisions and results are also submitted
and reviewed via the BME on-line platform.
The timetable can be scheduled to fit with all
programme requirements.
A comprehensive team briefing, an explanation
of decisions to be taken each week, time table
for decisions and results, helpful hints & tips,
on-line coach and email helpdesk.
Live Event alternative:
As an alternative to on-line delivery, the
simulation can be run live over one or two
days to fit the programme timetable, either
facilitated by LD or by the client company
talent development team if preferred.
Content & Format:
Team decisions runthrough the simulationbusiness model andteams see the resultsof their decisions interms of a businessmanagement report,balance sheet andtrading statement
Business Management Experienceteam-based simulation for fast-track commercial awareness
Management & Strategic Awareness: Understanding the complexity of
business. Evaluating key measures of business performance and how they
impact on decision making. Identifying stakeholders and their ability to
impact on business decisions and performance.
Influencing Skills: Developing the ability to influence one or more members
of a team. Knowing how to influence opinions and decision-making against
strong opposition. Influencing others to remain motivated when faced with
adversity or failure.
Analytical skills: Information analysis, recognition of key information and
use of information to influence decision-making in team situations.
Leadership: Developing an appropriate leadership style in order to gain
commitment from others working as a team.
Planning and Organising: Dealing with time pressures in order to meet
deadlines. Workload delegation and setting priorities.
Team working: Learning to reach a workable compromise amongst a peer
group and sharing responsibility for team-based decisions. Respecting team
roles and individual contributions/styles.
A results-driven approach: Understanding strategies for achieving specific
business goals and performance indicators.
Financial awareness: Managing and measuring the financial performance
of a business. Understanding financial statements in order to make business
decisions that drive profitability.
Innovation in problem-solving: Using innovative and creative skills in solving
problems relating to the business itself or the way the team works together.
Managing the customer relationship: Understanding the importance of
managing customers and how poor customer service impacts on
business results and competitive position.
Specific skills andcompetencies developed:
“The BME hasbeen successfullyembedded in theFinancial LeadershipDevelopmentProgramme for thepast 5 years. Thesimulation has provedeffective developingparticipants in the programme using a realistic business environment and helps develop the core competencies we are looking for.“Jean Norman,
