+ All Categories
Home > Business > Business Management Study- Below the Line Promotion- Merchandising Strategies

Business Management Study- Below the Line Promotion- Merchandising Strategies

Date post: 23-Jun-2015
Category:
Upload: aisyah-bahrum
View: 283 times
Download: 0 times
Share this document with a friend
Description:
There should be animations. Small font only for guide.
Popular Tags:
5
1 Merchandising Attempt to influence consumer at the POINT OF SALE p/g 565 (PH)
Transcript
Page 1: Business Management Study- Below the Line Promotion- Merchandising Strategies

1

Merchandising Attempt to influence consumer at the POINT OF SALE p/g 565 (PH)

Page 2: Business Management Study- Below the Line Promotion- Merchandising Strategies

2

1. Display material- A good display may attract attention- encourage right frame of mind

Page 3: Business Management Study- Below the Line Promotion- Merchandising Strategies

3

2. The layout of products at point of sale.- Stores layout designed carefully- Eg: 1Route2Related product next to each other

Page 4: Business Management Study- Below the Line Promotion- Merchandising Strategies

4

3. Stocks- Shelf space allocated according to amount of product expected to sell. Make sure full.

Page 5: Business Management Study- Below the Line Promotion- Merchandising Strategies

5

4. Appropriate lighting, creation and ‘smells’.Encourage browsing


Recommended