Business Model Canvas with Examples

Prof. Dr. Jan Kirenz

BUSiNESS MODEL CANVAS A Better Way to Think About Your Business Model


business model canvas

The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones.

Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create new growth engines, while start-ups use it in their search for the right business model.

The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking.Source: Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. Retrieved October 8, 2015, from https://hbr.org/2013/05/a-better-way-to-think-about-yo/

Prof. Dr. Jan KirenzSource: Osterwalder, A. (2010). Business Model Generation. Retrieved October 8, 2015, from http://de.slideshare.net/Alex.Osterwalder/what-is-a-business-model?related=2










Source: Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. (Article)

Prof. Dr. Jan KirenzSource: Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. Retrieved October 8, 2015, from https://hbr.org/2013/05/a-better-way-to-think-about-yo/


Source: Saif, E. (2013). Business Model Canvas. Retrieved October 8, 2015, from http://de.slideshare.net/esaife/business-model-canvas-101?related=1





Date post:	22-Jan-2018
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Business Model Canvas with Examples

Marketing