Date post: | 31-Dec-2015 |
Category: |
Documents |
Upload: | edwina-turner |
View: | 212 times |
Download: | 0 times |
Shoe SkinsBusiness Model Evaluation –
Expenditure SideBristol, Cuozzo, Holz, Lyman,
Patibandla, Sexton
Strategic Resources
• Core Competencies• Strategic Assets• Core Processes/Systems• Structure• Culture
Core Competencies• Create “eye-
popping designs.
• Cultivate a community
• Rapid “Design to Doormat”
• Excellent Customer Srv.
Strategic Assets
• Online presence.
• Patents• Retail
Presence
Shoe Skins
SS
SS
Core Processes/Systems
• High quality design process• Marketing research on latest trends.• Highly targeted marketing
campaigns. (Viral)• Managing supplier/partner
relationships.• Building the community• Performing customer service
Strategic Resources – Structure
• How the elements of the firm interrelate.– Flat structure or Hierarchy…– How the functions interrelate. Lean and mean organization Implement “just in time” Trend identification and dissemination
Strategic Resources – Culture
• The values the firm is passionate about.– Passion for Kids needs…it’s about the customer.– Childlike exuberance and fun– Innovation and design is our specialty– Teamwork…– People who love to have fun and play games– Love self-expression / individuality
Value Network – Suppliers• Shoe manufacturing
(outsourced)• Skin material
manufacturing (outsourced)
• Logistics (supply chain, shipping)
• Legal
Value Network – Partners• Third-party designers
(kids and professionals)• Boutique shops / shoe
retailers (sales channel partner)
• School groups to push skins. Fitness clubs that offer kids programs.
• Advertisers to get into strategic media markets.
Value Network – Coalitions
• Trade associations• Local
communities• Networking• Visibility• Find potential
business allies
Configurations
Business Boundaries
RETAIN INTERNALLY• Research• Design services• Marketing• Strategy
OUTSOURCE• Shoe manufacturing• Skin manufacturing• Legal services• Shipping (USPS)