Date post: | 12-Jul-2015 |
Category: |
Education |
Upload: | kashyap-shah |
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Hybrid Baby-Stroller
1) Hybrid Roller Stroller 2) Hybrid Stroller cum Bicycle
Augmented Product
Actual Product
Core Product
• 1 year warranty
• Buyback options
• After sale services
• Payment options
• Style, New generation stroller
• Quality Aluminium & Plastic with minimum Lead in it
• Safety, Fun, Colours, Fitness
• Multipurpose Baby Stroller
Customer Segments
An organization servesone or several Customer Segments.
1:
• Newly wed couples
• Double Income couples
• Tier-1, Tier-2 city class
• Fitness freak people
Value Propositions
It seeks to solve customer problems and satisfy customer needs with value propositions.
2:• Safety, Fun, Fitness
• Easy Transportation
•Multipurpose & Multiutility Car seat adaptor, Weather-proof canopy, Under seat Basket, Side bags, Shopping Basket
Channels
Value propositionsare delivered to customers through
communication,distribution, and sales Channels.
3:
Channel
• Online Portal for sales
• Online Baby-Care websites
Marketing
• Malls, Supermarket, Pharmaceutical stores, Maternity Hospitals, Baby-Care Stores
CustomerRelationships
Customer relationshipsare established andmaintained with eachCustomer Segment.
4:
On Sales
• Home Delivery of Products
• Cash-On-Delivery / Online Payment methods
• Total Demonstration of Product
After Sales
• 1 year warranty
• Buyback options
• Aftersales customer service support
• Accessories as per child requirement
Customer Segments
An organization servesone or several Customer Segments.
1: ValuePropositions
It seeks to solve customer problems and satisfy customer needs with value propositions.
2: Channels
Value propositionsare delivered to customers through communication,distribution, and sales Channels.
3: CustomerRelationships
Customer relationshipsare established andmaintained with eachCustomer Segment.
4:
Delivering Value
Key Resources
Key resources are the assets required to offer and deliver the previously described elements…
5: Physical Assets
• Ware House
•Delivery Van
•Computers
•Amazon cloud computing service
Human and Intellectual Assets
• Marketing and SalesTeam
•Logistics team
•Financial Analysts
•Product Designers
KeyActivities
…by performing a numberof Key Activities.
6: Import
• Import parts and accessories from China and Taiwan
• Assembling at our Indian units
Distribution
• Logistics between warehouses
• Delivery to the customers
• Promotional events at target locations
7:
Suppliers
•China and Taiwan manufacturers to supply the assembly parts
Support Services
•Malls, Supermarkets , Pharmacy Stores , Maternity hospitals , Baby care websites/Stores
•Web portal services
•Delivery Services
KeyPartnerships
…by performing a numberof Key Activities.
5:KeyResources
Key resources are the assets required to offer and deliver the previouslydescribed elements…
KeyActivities
…by performing a numberof Key Activities.
7:KeyPartnerships
Some activities are outsourced and someresources are acquiredoutside the enterprise.
Creating Value
6:
Revenue Streams Cost
Structure
Desirable market Possibility to bridge the
value gap Two different products
for two different segments of consumers
Cost Driven – Fixed & Variable costs
Value Driven Costs
PAYMENT METHODS
•Cash •Credit/Debit Cards
Capturing Value
Cost Structure
Operational
Import
Transport/
Delivery
Variable Costs
Service Maintenance
Salary Marketing
Advertisement
Demo Promotions
Partnership / Sub-Contracts
Miscellaneous
Fixed Costs
Warehouses
Web Maintenance
Licencing/Patent
Computers /
Equipment
Rev
enu
e St
ream
s
Core Product Sales
Accessories /
Unit Sales
Buyback / Reselling
Transaction/
Delivery Charges
Advertising Revenues
Group-08 Section-C Hybrid Baby Stroller Business Model