Industry Trends Are you poised to spend your marketing efforts in the right place?
ROI for Email Marketing is $57.25 for every dollar spent. The ROI of all non-1. Email-related online marketing is $22.52 -- less than half of Email! (source: Direct marketing Association’s “Power of Direct” economic-impact study, October 2006)
85% of DMers Will Boost Online Spend in 2007 2. • 81% of those polled say they will increase spending on e-mail marketing, • 45% will allot more budget to the creation of optimized landing pages for search marketing campaigns.
35% of respondents said they integrate e-mail campaigns with all other 3. channels, and 26% combine it with at least one other channel. Only 18% run standalone e-mail marketing programs. (Source:2007 survey by Alterian.)
Our proprietary solution called Enterprise Communication Network (ECN) is your tool to succeed in the growing world of Internet Marketing. This powerful and integrated platform connects our clients’ brand with their buying audience and has been deployed by Knowledge Marketing to over 1000 users. ECN is a centralized database platform built on .NET infrastructure and was designed with an easy to use interface, scalable data architecture, and advanced features to support Lifecycle Marketing.
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Manage all your online customer Touchpointsfrom a single source.
View, Execute and Download Actionable Datafrom our fully integrated platform.
Client Case Study Austad’s Golf is one of the leading multichannel golf retailers, with over 10
stores, a successful catalog and an impressive web site. They wanted to
implement an email marketing program due to the impressive incremental
revenue they knew it would deliver. Their goals were twofold:
Grow email list with data collection and viral marketing1.
Increase online web traffic and purchases2.
Working closely with Austad’s Golf in order to truly understand their needs,
Knowledge Marketing implemented an email marketing program and search
engine optimization initiative.
Case StudyContent
Client Results The programs were a smashing success. Austad’s Golf experienced a 500% increase in sales during a month that historically incurred slow sales.
“Knowledge Marketing’s solutions are easier, more convenient and more effective than anything we’ve done before. Just as importantly their service is unparalleled. When I call, they answer and address my needs immediately.“
Rob Imerie, Mall of America•
“In one email campaign to a few thousand customers, we sold 95 available rooms at $100/night. That’s $9,500 in revenue at a cost of less than $100! ECN is easy to use, and even easier to get a great ROI.”
Lori VanOverbeke, Courtyard by Marriott at Mall of America•
“Knowledge Marketing helped to fully automate our Pickup Solicitation Program and reduced our marketing costs from $200 CPM to $31 CPM”
Dave Kloeber, President of DNK •[Solicitation management company of Vietnam Veterans of America-Minnesota]
We increased our sales by 500% in a month that had historically been our slowest month. Not only have we experienced an increase in orders, an increase in qualified traffic, and an increase in per order size, we finally have a level of security and confidence that Knowledge Marketing is managing our account and taking care of us. Their service and response is excellent.”
Kelley Barrett, Austad’s Golf•
“... it [ECN.communicator] is significantly better than the e.piphany system I struggled with for two years. “
Jeff Creamer, IS Manager of Timber Wolves & MN Lynx •
Integrated TouchpointsSave time and increase profitability by using Knowledge Marketing’s solution to manage ALL of your online touchpoints from a single platform.
Results The increase in sales, customer satisfaction and readership combine to create a better bottom line and improved marketing ROI.
Client ServicesOur fanatical client service team exceeds your expectations and brings over 10 years of Internet Marketing experience to the table for you.
Contact us todaytofindouthowwecanhelpyoumaximizeyourmarketing efforts.
