business plan

Management & E Business

Eslsca 32 B

Supervised By:

Dr. Hesham Mansour

Prepared By:

Abeer KaramAhmed HosnyAhmed Lotfy Jannet FawazMariam EffatMina LotfallaSherein SabrySebo3.C

om

Non-Disclosure and Confidentiality AgreementThe undersigned ("Recipient") hereby agrees that all financial and other information

("Information") that it has and will receive concerning Sebo3.com is confidential and will not be

disclosed to any individual or entity without prior written consent.The Information shall remain the property of Sebo3.com and shall be returned to Sebo3.com

promptly at itsrequest together with all copies made thereof.

Recipient acknowledges that no remedy of law may be adequate to compensate Sebo3.com for a

violation of this Agreement and Recipient hereby agrees that in addition to any legal or otherrights that may be available in the event of a breach hereunder, Sebo3.com may seek equitable

relief toenforce this Agreement in any Court of competent jurisdiction.

_______________ _________________________Date Signature

This is a business plan and does not imply an offering of securities

Contact Information:www.sebo3.com

Abeer KaramAhmed HosnyAhmed Lotfy Jannet FawazMariam EffatMina LotfallaSherein Sabry

This document contains confidential information. It is disclosed to you for informationalpurposes only. Its contents shall remain the property of Sebo3.com and shall be returned to

Sebo3.com when requested.

This is a business plan and does not imply an offering of securities.

http://www.sebo3.com/

Table of Content

Topic pageExecutive Summary 5Objectives 5Vision 5Mission 5Keys to Success 6Company Summary 6Company Ownership 6Start-up Summary 7Location& Facilities 7Products 7Market Analysis Summary 8Market Segmentation 9Service Business Analysis 9Strategy and Implementation Summary 9Marketing Strategy 11Sales Strategy 11Sales Forecast 13Competitive Edge 14Milestones 14Management Summary 14Personnel Plan 14Financial Plan 15Important Assumptions 15Projected Profit and Loss 16Break-even Analysis 20Projected Income statement 21Projected Personnel 24

Executive Summary

Sebo3.com main objective is putting a strong emphasis on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction.

Sebo3.com business model is offering a Click & Mortar planning solutions, online gifts retailer and a place for ads for our suppliers.

The EC framework classification will be B2C(Business to Consumer), Global Events offering events planning services to individual customers & B2B2C(Business To Business To Consumers),Global Events offering events planning services to employees inside organizations through their Hr “as compliment from their multinational organization”

Sebo3.com main revenue model is through , Advertisement Fees, Consultancy Fees,

Gifts Retailer Marketing will play a vital role in the success of Sebo3.com. We must build a brand

around the unique services we offer by heavily promoting ourselves through Ladies/pregnancy magazines, most visited websites in Egypt and places where our target market is available.

Objectives

Sebo3.com is a small business aimed at the big time. In order to reach its lofty goals, To begin and maintain a gross profit margin above 40% for the first year. To achieve a substantial net profit by the end of 2011.

Sebo3.com must focus on the mission behind the vision. It will take all the employees, owners, founders, and vendors daily living the vision that manifests itself in three ways:1. Be first one with you

“from birth till age Sebo3.com the only friend will be there” “For your Family Sebo3.com will be flair”“One for all Sebo3.com”“One for all ..All in one in one com Sebo3.com” “For your son ..For your daughter.. For your grandson One for all Sebo3.com

2. Justly compensate the employees, owners, and founders of Sebo3.comBy first site ever for your son, daughter & grandson3. Produce the creative idea, every time.

To acquire a customer base of 500 at the beginning of first year by using personal customer service and micro marketing ” specially advertising” clubs, nursery

Vision

Be first site for Sebo3 event’s planner. Producing the top quality, creative event every time.

Mission

Sebo3.com will be site of specializing in design your memorable occasion for your son ,daughter & grandson fine gifts

In an ever changing, fast-paced world, success is determined by good choices for lasting effects. Communication is essential.

Sebo3.com strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism

Keys to Success

Our keys to success include the commitment to quality by every person who is part of the team.Each of us will be responsible to push ourselves to a higher level of professionalism in following areas:

1. Consistent, accurate fulfillment of the client's wishes & desires.2. Competitive pricing for the quality of services offered.3. Significant profit made on each event planned.4. Provide friendly customer service.5. Establish excellent vendor/supplier relations that will facilitate quick shipment of

orders.6. Advertise and promote our site immediately to take advantage of the unique first site

for your family memory.7. Continuously review our inventory and sales and adjust our inventory levels based on

detailed records.

Company Summary

A newly established site offering unique events. we will cater to special consumers who are interested in finding unique event

everlasting for their child We intend to expand our business by carefully building a repeat customer base and

provide the products and merchandise they wish to purchase. We feel it is important to offer personal customer support and services to achieve our business philosophy.

Sebo3.com is in part, the answer to demands of the social world, on the working family, heavily burdened office, out-of-town business, or special occasion in need of special recognition. As a business, we understand the needs of public and private organizations. As parents and family members, we understand the needs of setting special time apart from other events in our lives.

Company Ownership

Sebo3.com will start out as a simple proprietorship, owned by its founders, Ahmed Lotfy & Partners. As the operation grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suit the future business needs.

Start-up Summary

We plan to start our business with a capital of LE. 250000 collected from partners

Funding is as detailed in the start-up funding table, we will rely on our self funds, as we will not take any loans or external finance Our start up capital will cover our starting expenses plus our first 4 months operating expenses to ensure a smooth start , and then self financing and inner cash flow .

Table: Start-up

- Advertising & Promotion 50,000

- Salaries & Fringe Benefits 14,000

- Cost of leasing servers 10,000

- Rent of office 4,000

- computer costs + software 60,000

- Telephone and mobiles 1,400

- Utilities 500

- Legal permits 10,000

- Website design 20,000

- Other G&A expenses 1,000

- transportation expenses 1,000

Location & Facilities:

We intend to rent a small office complex, within one of the new cities in Cairo. After 5 years, when the company reaches its peak point, Sebo3.com will have branch offices in Cairo & Alexandria

Sebo3.com will maintain a high degree of professionalism. All offices will be equipped with the latest in business technology, such as telephone systems, computers, fax machines, email, duplicators, printers, and software. Each location will have a secure storage area for supplies and equipment used in events, such as walkie-talkies, cellular phones, portable fax machines, and laptops.

Products

Sebo3.com Products & Services

1. Tagged presents with baby names on it as: dolls and doll accessories.2. Catering with special designed cake with your taste3. Invitation cards and Brochures Design and Printing.4. Designed show as: king baby, queen ,sport, sendrailla ,superman… etc5. Audio/visual Production :Offer memorable events through photos & video “ever lasting”6. Theme & Content Development

7. Food and Beverage Planning

8. Entertainment Coordination

9. Speaker/Singer Coordination

10. On Site Event Management & On line Registration

Sebo3.com Packages & Offers

According to our business model we are using Pricing by Fee for each product & Services• Pricing could be as follows (Eg pounds) :

– Home : Silver @ 1000, Gold @2000 and Platinum @3000– Hotel : Silver @ 5000 , Gold @10000 and Platinum @ 15000

– Have some or all the following options (with different categories)• Food : drinks , Sweets and candies, (with special agreement for 3akeka for Muslims or

salat el tesht for Christians)• DJ + clown + Magician• Balloons• Flowers• Cards• Equipments : candles , هون و . غربال• Special dress

We can fix a minimum number of 50 guests to be feasible to cover fixed expenses.

PlaceIt will be available to arrange it whether at Home (house of the client) or at a Hotel

Sebo3.com Products & Services Features

Providing products from quality suppliers and provide professional customer service in a friendly environment.

Offering Specific package with affordable cost matches with your need "Customization" as per your desire Ensuring a worry and hassle-free event at a reasonable price. Keeping in tune with the needs of the market, utilizing the latest technology and

trends, all while ensuring the client receives the individual attention they deserve, is the vision and daily mission

Market Analysis Summary

Internet Usage Due to the successful implementation of a free Internet strategy in 2002, Egypt now

has the largest Internet market in Africa with more than 6 million users in early 2007. However, Internet penetration is still relatively low and the vast majority of users are

located in urban areas. Egypt now has around 300 Internet and data service providers. A broadband initiative launched by the government in 2003 have increased the

number of broadband connections ten-fold within three years and has brought 24Mb/s ADSL2+ access to residential households.

YEAR Users Population % Pen.

2000 450,000 66,303,000 0.7 %

2006 5,100,000 71,236,631 7.0 %

2007 6,000,000 72,478,498 8.3 %

Market Demographics

Population: 78,887,007 (July 2006 est.) Cairo is the most populous governorate with 6.8

million at an increase rate of 9.28 percent Alexandria ≈ 2.7 million

Age structure: Population growth rate: 1.75% (2006 est.)

Market Segmentation

The ideal customer we expect to serve is:

• Middle to Upper Class• Primarily Female• 22-40 Years of Age• Educated• Homeowner• Quality Conscious• Value Conscious• Family Oriented

We will attract these customers by offering unique and uncommon product selections not found in the mass-market retail stores.

Service Business Analysis

Sebo3.com is in a unique position of competition. We compete against other event planners both on the large and small scale and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price.

- Other Event PlannersStrengths: Have been in the market longer, have established a reputation and client base.Weakness: not specialized in Sebo3 events, no systems-based businesses designed to produce consistent results; focus on business events

- wishing to do it themselvesStrengths: Internalized cost of planning the event; able to add tiny personalized touches that have meaning within the group or family.Weakness: Consumes time that could be spent on other things; don't have access to the best prices, services, and other needed resources available

Strategy and Implementation Summary

Sebo3.com will develop product offerings and marketing strategy to increase its customer base while driving sales and profit. The following sections review the various strategies that will support this effort.

Organizations successful at strategy implementation effectively manage the key supporting factors:Action PlanningOrganization StructureHuman ResourcesMonitoring and Control

Action Plan (Tactics):Sebo3.com will develop detailed action plans... chronological lists of action steps (tactics) which add the necessary detail to their strategies. And assign responsibility to a specific individual for accomplishing each of those action steps. Also, they set a due date and estimate the resources required to accomplish each of their action steps. Thus they translate their broad strategy statement into a number of specific work assignments as Sebo3.com based on outsourcing the whole resources needed to build a perfect day for the baby and there is a key account manager responsible for handling and co-coordinating all Sebo3 related issues (Invitations, place of the event, decoration, baby gifts, food and beverage, baby clothes, etc…) and managing every single issue to be done on time.The tactics will be used as following:Promotional propaganda at seasonal period (3eed el fetr, Christmas, 6th October, Sham el Nesim, etc…) which affect the parent’s calendar and financial preparation for the event.Promotional prices at 3eed el ad7a (10% discount for el 3akikah).Promotional flyers placed at hospital sites, church sites and mosques sites (online and in place).

Discounts (5%) for Home bouquets and (10%) for Hotel bouquets against decorating with the seboo3.com posters. Special discounts for twins or triple babies, and special gifts for gathering relative babies’ sebo3.

Organizational StructureNext, those successful at implementing strategy give thought to their organizational structure. They ask if their intended strategy fits their current structure. And they ask a deeper question as well... "Is the organization's current structure appropriate to the intended strategy?"

Sebo3.com project will be started by the GM, 1 key account manager, 1 Financial manager and administrator to be extended by the 4th month to have 2 Key account managers instead of 1and by the 10th month and increasing the sales volume, the key account managers will be extended to be 3 instead of 2 in order to handle more and more accounts.

Human Resource FactorsOrganizations successful at strategy implementation consider the human resource factor in making strategies happen. Further, they realize that the human resource issue is really a two part story. First, consideration of human resources requires that management think about the organization's communication needs. That they articulate the strategies so that those charged with developing the corresponding action steps (tactics) fully understand the strategy they're to implement.Second, managers successful at implementation are aware of the effects each new strategy will have on their human resource needs. They ask themselves the questions... "How much change does this strategy call for?" And, "How quickly must we provide for that change?" And, "What are the human resource implications of our answers to those two questions?" In answering these questions, they'll decide whether to allow time for employees to grow through experience, to introduce training, or to hire new employees.And as Seboo3.com is related to human being activities and consider as a very special event for a lot of parents, grannies and relatives so, it is very important to select carefully the key account managers who will be responsible for coordinating the whole event issues and who will deal direct with the parents.

Monitoring & ControlMonitoring and controlling the plan includes a periodic look to see if you're on course. It also includes consideration of options to get a strategy once derailed back on track. Those options (listed in order of increasing seriousness) include changing the schedule, changing the action steps (tactics), changing the strategy or (as a last resort) changing the objective.

General Manager

Key Account Manager

Finance Manager

Administrator

Key Account Manager

That’s why we have a quarterly review meeting (including the customers feedback and representative from each supplier agent “Outsourced companies” ) in order to review what we have reached and what we can do further more

Marketing Strategy

Sebo3.com will invade online adv on Facebook, Masrawy & we will try to be on BabyCenter.com. Also we will negotiate in the future with google to be 1st on sebo3 search

We will also increase consumer awareness, retain the existing customer base and promote sales via obestrics, paediatrics clinic & Delivery Hospital Via flyers & posters.

The flyers will announce the product details & if you recruited through this Hospital or Clinic you will get extra discounts.

Sales Strategy

In today's economy, big and small businesses are seeking every opportunity to win sales through competitive advantages. Smart owners of small business know a sales strategy can create a competitive advantage. Selling consists of two main functions: tactics and strategy. Sales strategy is the planning of sales activities: methods of reaching clients, competitive differences and resources available. Tactics involves the day-to-day selling: prospecting, sales process, and follow-up. Competitive Advantages of Strategic Sales Planning Increased closing ratio by knowing clients hot buttons (religious celebration “3akika for Muslims and salat el tesht for Christians”)Improved client loyalty by understanding needs (reasonable packages within reasonable prices)Shorten the sales cycle with outside recommendations (using outsourcing companies)Outsell competitors by offering the best solution (all options and packages are available)

Triple-tiered Sales StrategyThe development of any type of plan begins with research. The insight gained for a competitive advantage comes from the marketplace not from your mind. The approach to use is what I call "Triple-tiered Sales Strategy". Look at your client and the outside influences on their business. Approach all three tiers to understand your customer. Tier 1: Associations: What associations does your target customer belong to? Contact the membership director and establish a relationship not for selling but to understand their member's needs (clubs members, NGO members, social activities members, churches and mosques in high standard areas, ads for Face Book website, Linked In website, Public mails sites ads “Yahoo, Hotmail and Gmail”, Google search engine, ads in high standard hospital’s websites )Tier 2: Suppliers: Identify non-competitive suppliers who sell to your customer. Learn their challenges and look for partnering solutions (Chocolate supplier, traditional seboo3 decorations “2olal fokhar, beans, salt, 3ads, corn”, cheap suppliers, candles suppliers, gifts suppliers, decoration suppliers) Tier 3: Customer: Work directly with your customer and ask them what their needs are and if your business may offer a possible solution (through Face Book friends and friends of friends, direct phone calls between the key account manager and the customers, through chatting with customers especially after holding a very good relationships with them, sending the customer mails containing a survey or questionnaire asking for their feed back)The target is to gain a competitive advantage by looking at both sides of the equation, tactics and strategy. Use the triple-tiered approach to win business and outsell the big companies in your market.Sebo3.com . will approach sales from a salesperson-customer relationship basis. All customers will be assisted in a very personal manner. Gathering key customer information and seeking performance feedback on the products and services offered will assist us in the following ways:

• Targeting our marketing efforts more effectively.• Developing product offers and merchandising formats that will increase sales.• Developing services that enhance the shopping experience.• Increase awareness of Sebo3.com within the retail consumer marketplace.• Develop future sales opportunities that allow for continued growth of the business.

The following sales strategies will be considered:

Be different and stand out from the competition. Free gifts, unexpected discounts,…

Build relationships with your customers. For each month that goes by, customers lose 10% of their buying power. We will create a customer database and contact them on a regular basis. Mail them a postcard, birthday card, flyer, etc. to keep your name, phone number, and web site on their mind.

Collect E-Mail Addresses. Get permission from your customers to use their E-mail address. Periodically will send updates and notices to your client list. As long as you have their permission and avoid overuse, E-mail can be a powerful and inexpensive marketing tool.

Put a shopping cart on our website. We will consider using our own shopping cart system on our website.

Pay-per-click. We will add the option of paying through the website

http://www.businessknowhow.com/marketing/top8mark.htm

http://www.businessknowhow.com/marketing/top8mark.htm

Sales ForecastBy beginning on a smaller scale, Sebo3.com has the foresight to grow at a rapid pace to keep up with demand. We wish to maintain a steady rate of sales growth; however, we understand that sales of products and services will vary in different months.

Table: Sales Forecast

Breakdown of Sales per Product 2011 2012 2013

Silver – Home - units sold 161 234 302 - price/unit 1,000 1,500 2,000Total Sales 161,000 351,000 604,000

Contribution Margin 64,400 140,400 241,600

Gold – Home

- units sold 175 255 299

- price/unit 2,000 2,500 3,000

Total Sales 350,000 637,500 897,000


Platinum – Home

- units sold 158 254 297

- price/unit 3,000 3,500 4,000

Total Sales 474,000 889,000 1,188,000


Silver – Hotel

- units sold 149 238 253

- price/unit 5,000 7,000 9,000

Total Sales 745,000 1,666,000 2,277,000


Gold - Hotel

- units sold 83 180 259

- price/unit 10,000 13,000 17,000

Total Sales 830,000 2,340,000 4,403,000

Contribution Margin 332,000 936,000 1,761,200

Platinum – Hotel

- units sold 81 241 361

- price/unit 15,000 18,000 21,000

Total Sales 1,215,000 4,338,000 7,581,000

Contribution Margin 486,000 1,735,200 3,032,400 Total Sales 3,775,000 10,221,500 16,950,000Total Contribution Margin 1,510,000 4,088,600 6,780,000

Competitive Edge

Sebo3.com is aggregating a complete range of newly born memorable occasions' services under one roof, The company will leverage its owners' expertise in planning such events to competitively position itself as a premier provider of sebo3 services through our own professional crew who intended to add a special taste for sebo3 event. Our tools technology and up-to-date give us the ability to compete easily in the market and celebrate with our clients. We bring events to life with creativity and professionalism to give clients memorable days.

MilestonesThe following table lists important milestone dates.

Table: Milestones

MilestonesMilestone Start Date End Date Budget Manager Department

Business Plan 20/9/2010 1/10/2010 0 A Lotfy FounderSecure Funding 1/10/2010 31/12/2010 0 A Hosny Partner Negotiate and Sign Lease

1/10/2010 31/12/2010 0 A Hosny Partner

Business Setup 1/10/2010 31/12/2010 0 Mina Partner Leasehold Improvements

1/10/2010 31/12/2010 0 Mariam Partner

Purchase Start-up Equipment

1/10/2010 31/12/2010 0 Abeer Partner

Advertising Developed

1/1/2011 2/1/2011 0 Jannet/ Sherine Partner

Open For Business

2/1/2011 2/2/2011 0 A Lotfy Founder

Totals 0

Management SummarySebo3.com will be managed and operated on a daily basis by General Manager. Under the general Manager there will be Financial Manger, who will take care of any financing/accounting issue, and several Key Account Managers, who will play the role of coordination between the customer needs and the outsourced suppliers who will satisfy the customer needs. An Administrator will help the financial Manager in his work.

Personnel PlanThe personnel plan is included in the following table. It shows the owners' salaries along with one part-time employee used as needed.

Table: Personnel

Personnel PlanFY 2011 FY 2012 FY 2013

GM 72,000 79,200 87,120Finance Manager 48,000 52,800 58,080Key Account Manager 1 36,000 39,600 43,560Key Account Manager 2 27,000 39,600 43,560Key Account Manager 3 9,000 39,600 43,560Key Account Manager 4 0 19,800 43,560Administrator 12,000 13,200 14,520Total People 6 7 7Total Payroll EG 204,000 EG 283,800 EG 333,960

Financial PlanSebo3.com E-Business requires moderate funds to start-up, and as they grow and expand, less funds to maintain. This gives Sebo3.com a quicker break-even point and increased profit margins from the start. • Growth will be moderate.• Costs will be managed and forecasts for future needs will be performed on a regular basis.

Important AssumptionsKey assumptions are:• We carry no loan burden that would be affected by these rates• Tax rates are roughly estimated

Table: General Assumptions

Y2011 Y2012 Y2013Silver - Home Unit Price 1000 1500 2000COGs 600 900 1200Gold - Home Unit Price 2000 2500 3000COGs 1200 1500 1800Platinum - Home Unit Price 3000 3500 4000COGs 1800 2100 2400Silver - Hotel Unit Price 5000 7000 9000COGs 3000 4200 5400Gold - Hotel Unit Price 10000 13000 17000COGs 6000 7800 10200Platinum - Hotel Unit Price 15000 18000 21000COGs 9000 10800 12600

All collections are 100% same month

Income Tax Calculation - Local tax rate 20.00%

Projected Profit and LossThe following table shows our planned three-year profit and loss estimates. We expect to have a gross margin percent above 40% our first year, which will continue to grow in years two and three.The associated charts show that we will have a negative profit/sales percentage for the first year with a positive net profit in the second and third year

Table: Profit and Loss

2011 2012 2013

Sales 3,775,000 10,145,500 16,950,000

Cost of Goods Sold 2,265,000 6,087,300 10,170,000

Gross Profit 1,510,000 4,058,200 6,780,000

Operating Expenses

- Advertising & Promotion 540,000 600,000 900,000

- Salaries & Fringe Benefits 204,000 283,800 333,960

- Wages 0 0 0

- Depreciation 0 0 0

- Cost of leasing servers 120,000 120,000 120,000

- Rent of office 48,000 52,800 58,080

- computer costs + software 60,000 15,000 15,000

- Telephone and mobiles 10,700 12,000 12,000

- Utilities 8,700 12,000 12,000

- Legal permits 10,000 0 0

- Website design 20,000 0 0

- Other G&A expenses 12,000 12,000 12,000

- transportation expenses 17,000 28,500 34,500

Total Operating Expenses 1,050,400 1,136,100 1,497,540

Operating Profit 459,600 2,922,100 5,282,460

Non Operating Income/Expenses

- Interest Expense 0 0 0

Profit Before Taxes 459,600 2,922,100 5,282,460

Income Taxes 141,900 584,420 1,056,492

Net Income 317,700 2,337,680 4,225,968

Average sales per month 314,583 845,458 1,412,500

Average margin per month 125,833 338,183 565,000

% of Gross Margin 40% 40% 40%

Average Fixed cost per month 87,533 94,675 124,795

Monthly gross profit for 2011

Break-even AnalysisThe following table and chart show our estimated monthly revenue break-even point.

Table: Break-even Analysis

Y2011 Break-even AnalysisBreak-even sales Value 218,833Assumptions:Average Percent Variable Cost 60%Estimated Monthly Fixed Cost 87,533

Projected Income statement

For Year 2011

Income Statement 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Sales 6,000 54,000 163,000 198,000 233,000 315,000 363,000 455,000 475,000 474,000 505,000534,00

0

Cost of Goods Sold 3,600 32,400 97,800 118,800 139,800 189,000 217,800 273,000 285,000 284,400 303,000 320,400

Gross Profit 2,400 21,600 65,200 79,200 93,200 126,000 145,200 182,000 190,000 189,600 202,000 213,600

Operating Expenses

- Advertising & Promotion 50,000 50,000 50,000 50,000 50,000 70,000 70,000 30,000 30,000 30,000 30,000 30,000

- Salaries & Fringe Benefits 14,000 14,000 14,000 17,000 17,000 17,000 17,000 17,000 17,000 20,000 20,000 20,000

- Wages

- Depreciation

- Cost of leasing servers 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

- Rent of office 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000


- Telephone and mobiles 1,400 500 700 700 700 700 1,000 1,000 1,000 1,000 1,000 1,000

- Utilities 500 500 500 500 500 500 700 1,000 1,000 1,000 1,000 1,000

- Legal permits 10,000

- Website design 20,000

- Other G&A expenses 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

- transportation expenses 1,000 1,000 1,000 1,000 1,000 1,000 1,000 2,000 2,000 2,000 2,000 2,000

Total Operating Expenses 171,900 81,000 81,200 84,200 84,200 104,200 104,700 66,000 66,000 69,000 69,000 69,000

Operating Profit -169,500 -59,400 -16,000 -5,000 9,000 21,800 40,500 116,000 124,000 120,600 133,000 144,600


- Interest Expense

Profit Before Taxes -169,500 -59,400 -16,000 -5,000 9,000 21,800 40,500 116,000 124,000 120,600 133,000 144,600

Income Taxes 0 0 0 0 1,800 4,360 8,100 23,200 24,800 24,120 26,600 28,920

Net Income -169,500 -59,400 -16,000 -5,000 7,200 17,440 32,400 92,800 99,200 96,480 106,400 115,680

For Year 2012



Sales 682,500 709,000 806,000 847,500 881,000 898,000 881,500 930,500 887,500 887,500 887,500 847,000

Cost of Goods Sold 409,500 425,400 483,600 508,500 528,600 538,800 528,900 558,300 532,500 532,500 532,500 508,200

Gross Profit 273,000 283,600 322,400 339,000 352,400 359,200 352,600 372,200 355,000 355,000 355,000 338,800

Operating Expenses



- Wages

- Depreciation


- Rent of office 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400


- Telephone and mobiles 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

- Utilities 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

- Legal permits

- Website design




Operating Profit 186,600 212,200 251,000 247,100 260,500 267,300 257,400 247,000 259,800 229,800 259,800 243,600


- Interest Expense

Profit Before Taxes 186,600 212,200 251,000 247,100 260,500 267,300 257,400 247,000 259,800 229,800 259,800 243,600

Income Taxes 37,320 42,440 50,200 49,420 52,100 53,460 51,480 49,400 51,960 45,960 51,960 48,720

Net Income 149,280 169,760 200,800 197,680 208,400 213,840 205,920 197,600 207,840 183,840 207,840 194,880

For Year 2013



Sales 1,036,000 1,161,000 1,184,000 1,171,000 3,137,000 1,244,000 1,317,000 1,387,000 1,349,000 1,378,000 1,294,000 1,292,000

Cost of Goods Sold 621,600 696,600 710,400 702,600 1,882,200 746,400 790,200 832,200 809,400 826,800 776,400 775,200

Gross Profit 414,400 464,400 473,600 468,400 1,254,800 497,600 526,800 554,800 539,600 551,200 517,600 516,800

Operating Expenses



- Wages

- Depreciation


- Rent of office 4,840 4,840 4,840 4,840 4,840 4,840 4,840 4,840 4,840 4,840 4,840 4,840


- Telephone and mobiles 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

- Utilities 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

- Legal permits

- Website design




Operating Profit 301,230 366,230 375,430 349,730 1,126,130 368,930 398,130 406,130 410,930 402,530 388,930 388,130


- Interest Expense

Profit Before Taxes 301,230 366,230 375,430 349,730 1,126,130 368,930 398,130 406,130 410,930 402,530 388,930 388,130

Income Taxes 60,246 73,246 75,086 69,946 225,226 73,786 79,626 81,226 82,186 80,506 77,786 77,626

Net Income 240,984 292,984 300,344 279,784 900,904 295,144 318,504 324,904 328,744 322,024 311,144 310,504

Personnel projection

For year 2011Personnel assumptions

2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec - Salaries & Fringe Benefits 14,000 14,000 14,000 17,000 17,000 17,000 17,000 17,000 17,000 20,000 20,000 20,000


2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012



2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013


Date post:	31-Oct-2014
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