TABLE OF CONTENT

NO Title Page

1 Acknowledgement 2

2 Executive Summary 3

3 Part 1 – INTRODUCTION 4 – 6

4 Part 2 – ADMINISTRATION PLAN 7 – 14

5 Part 3 – OPERATION PLAN 15 – 20

6 Part 4 – MARKETING 21 – 30

7 Part 5 – FINANCIAL PLAN 31 – 33

8 Conclusion 34

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ACKNOWLEDGEMENT

Assalammualaikum w.b.t

Alhamdulillah, thanks to Allah SWT, whom with His willing giving our group the opportunity to

complete our assignment project. This project prepared for subject Introduction To Business 1

(OMT115) .

We would like to acknowledge the advice and guidance of Miss Nazahiyah Bt Saad our

lecturer. She inspired us greatly to work in this project. Her willingness to motivate us contributed

tremendously to our project. We also would like to thank her for showing us some example that

related to the topic of our project. We also thank the members of our graduate committee for

their guidance and suggestions.

Then, thanks to our parents because giving us a lot of helps in completing this

assignment such as giving us money, transport, support and permission for us to do a research

for our assignment. They help us in giving support from the beginning this assignment has been

start and until the end.

Finally, an honorable mention to the guidance and support received from all the

members who contributed and who are contributing to this project, because it’s was vital for the

success of this project. As no one walks alone on the journey of life, we really thanks to “them”

who willing to walks by our sides as we are completing this project. Thank you.

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EXECUTIVE SUMMARY

Health Today Sdn. Bhd. is a company that producing health juice (health product) for all

stage of ages. It also came up with affordable price. Beside, we also targeting to compete other

health product company and targeting to become southeast asia number one. In part 1, we

explain about the detail and info of our company.

As part 2 explain about administration plan, we focusing about how our company doing

work and business. We also explain about our sources of funds and organization structure.

In part 3, the operation plan is explained. The flowchart of our company business which

is how we do our business from the process of creating the product and also finding the supplier

being explained in part 3. We also explained about our floor plan and operation budget.

For marketing, we explained it in part 4. We define our goods and also our business.

Besides, we also explained about marketing mixed and also target market and market

segmentation. On top of that, we also state our competitors in our business.

In part 5, we explained about financial plan. You can see our asset, liability and power

equity of our business in 3 years in part 5.

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PART 1- INTRODUCTION

What is the name of your business?

As we are focusing on human health, we named our company as HEALTH TODAY. This is because we want the citizen in Malaysia keep healthier every day. Besides, we also a global nutrition company that has helped people pursue a healthy, active life.

Health Today is a company where the very best of nature and science have come together to unlock the power of many of the world's most beneficial fruits. Our health and nutritional products center on an exclusive blend of the açai berry (pronounced "ah-sah-ee")—found only in remote regions of the Amazon—and other unique fruits, each selected for its specific nutritional properties. Health Today brand products are designed to provide you with the antioxidant protection and phytonutrients you need to maintain a healthy and active lifestyle.

On top of that, we also support the many program to help bring good nutrition to children and adult who in need. We also sponsor world-class athletes, teams and events around the globe.

We also were targeting to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world.

Form of ownership. Why did you choose this type of ownership?

We are form of sole proprietorships – which is owned and usually operated by one person. As we know, the healthcare industry usually evolves in both good and bad economic conditions. Many sole proprietors seek to benefit from this stability by starting healthcare businesses. So, same goes to our company, to gain more revenue, we form in sole proprietorships.

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Business Goals

For the first year of our business, we were targeting to market our product in global market. Besides, we also target to compete with other big company which producing health product and give a good competition to them. Last but not least, we target to bring new pattern or new ways of health care in Malaysian folklore.

Long term goal – 20 years above. We targeting to be the number one company which is produce health product in Southeast Asia. Then, we also targeting to maintain and improve our product and also to come up with a new product that accordance with current requirements.

COMPANY BACKGROUND

Company Name : HEALTH TODAY Sdn. Bhd.

Register Number : AS0235428-W

Date Of Incorporation : 11hb. November 2011 (11.11.11)

Company Status : Sole Proprietorship & 100% Bumiputera

Address : PT122 Seksyen 92A, Jalan Pudu, Off Jalan Meranti 3, 55200, Kuala Lumpur, WP Kuala Lumpur

Branch : Teluk Intan, Johor Bharu, Kajang, Kangar, Kota Kinabalu, Kuching, Pasir Mas

Phone No. : 012 – 3456789 & 013 – 4567890

Fax No. : 04 - 468 1106

Email : healthtoday@healthier.com.my

Laman Web : www.health-today.com.my

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COMPANY MAPS (LOCATION)

PT122 Seksyen 92A, Jalan Pudu, Off Jalan Meranti 3, 55200, Kuala Lumpur, WP Kuala Lumpur

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PART 2 – ADMINISTRATION PLAN

Vision and Mission Statement

Health Today Vision;

1. Building a global market2. Build distributor (entrepreneurs) to achieve financial freedom and become a millionaire3. Become a distributor (manufacturer) alternative products that will contribute significantly

to the problem of health and beauty, without risks or side effects to consumers at an affordable price

4. Stock Exchange Listing

Health Today Mission;

1. Providing a medium to realize the dream of distributors2. Creating a marketing plan unique, easy and profitable3. Quality alternative products, different from competitors4. Commitment to higher marketing (EFFECTIVE SERVICE) to partners and systematic

training to achieve the objectives of the company5. Building a business partner with leadership capabilities and ability to compete in global

market

Description of Business

What will our business do?

We will produce affordable health products for every class. In addition, we will also give an opportunity to those interested in becoming a distributor of our products as well as they will also benefit from the sale of our products. On top of that, we will improve existing products and will always produce health products with current time.

Service?

We provide advisory services in health care and in generating profits by selling and using our products. We will also provide guidance with workshops in promoting our products to the public.

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Product?

We provide HEALTH JUICE. From powerful antioxidant support to joint, heart, and immune health, Health Today body-beneficial products provide the nutrition you need for a healthy and active lifestyle. Delivering a wide array of antioxidants, vitamins, and phytonutrients, as well as other beneficial ingredients like Wellmune, plant-derived glucosamine, and plant sterols, every serving is as efficacious as it is delicious.

Balance. Variety. Moderation. Each of the Health juice health-minded products feature an exclusive blend of the Brazilian açai berry—one of nature's top superfoods—and 18 other body-beneficial fruits, including cupuaçu, camu camu, aronia, acerola, blueberry, bilberry, and pomegranate. 

With a blend of 19 fruits, including açai, Healyh Today health juice blends are bursting with the nutrition you need to feel and perform your best every day. The açai berry is the foundation of all the Health Today health juice blends, but with literally thousands of phytonutrients and antioxidants found in nature's fresh fruits, we didn't want to focus on just one at the expense of others. This led to our selection of 18 additional fruits, each selected for its unique, beneficial properties and ability to contribute a variety of phytonutrients and antioxidants to the Health Today premier nutritional beverages. Together, the synergistic effect of the fruits reaches far beyond what any single fruit could accomplish.

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Why We Choose This Business?

Other than to make money and generate revenue, we also want to give back to humanity to help them stay healthy and provide products that are very relevant to each community. Besides that, we also want to compete with large products and prove that local products also have a very good quality.

Sources of Funds.

To run this business, we have 3 sources of funds.

1) Bank Loans. As we know, banks are like the supermarket of debt financing. They provide short-, mid- or long-term financing, and they finance all asset needs, including working capital, equipment and real estate. This assumes, of course, that we can generate enough cash flow to cover the interest payments (which are tax deductible) and return the principal.

2) Friends and family members. We are very lucky to have family and friends who support us not only morally but also financially. They do not tend to push repay money lent even willing to cooperate in the promotion of our products.

3) Own Money. We also use our own money to do this business.

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Organization Structure

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In our company, our staffs that work with us have a standard education such as they have a diploma in business. Beside that they also can speak in standard English if they to communicate with our customers.

POSITION

CHAIRMAN

EDUCATIONS

HIGHEST LEVEL

Master , University of Amsterdam – Social Networking and Software

SECOND LEVEL

Degree , Australia University – Business Management Diploma in Office Management and Technology Kolej Poly- Tech Mara, Alor Setar .

THIRD HIGHEST LEVEL

Sekolah Menengah Kebangsaan Tun Sharifah Rodziah Sijil Pelajaran Malaysia

PERSONAL STRENGTHS AND QUALITIES

Personal Strengths:

Have an experience in work Able to work hard in a team or all level in individuals Friendly person Adaptable to new environment Responsibilities on finishing task or project

Personal Qualities :Can work independently or as part of a team and professionalism and work ethic , positive attitude and energy.

POSITION

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Business Development Manager

EDUCATIONS

HIGHEST LEVEL

Degree , University of Cambridge – Business ManagementSECOND LEVEL

Diploma in Business Management Kolej Poly- Tech Mara, Alor Setar .

THIRD HIGHEST LEVEL

Maahad Al-Ummah,Chemor , Perak Sijil Pelajaran Malaysia

JOB EXPERIENCES

Clerk – 1 year at CIMB Bank

PERSONAL STRENGTHS AND QUALITIES

Personal Strengths:

Have an experience in work Able to work hard in a team or all level in individuals Friendly person Adaptable to new environment Responsibilities on finishing task or project

Personal Qualities:I am always values the teamwork and can co-operate with my work team. I am also a self-motivated person to strive for the challenge and can overcome the resistance in any circumstances.

POSITION

Product Development Manager

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EDUCATIONS

HIGHEST LEVEL

Degree , University of Taylor – Pharmacy SECOND LEVEL

Diploma in Pharmacy MSU College

THIRD HIGHEST LEVEL

Sekolah Menengah Kebangsaan Kampong Chengal, Ketereh, Kelantan Sijil Pelajaran Malaysia

JOB EXPERIENCES

Lecturer – USM – 1 year

PERSONAL STRENGTHS AND QUALITIES

Personal Strengths:

Have an experience in work Able to work hard in a team or all level in individuals Creative person

Personal Qualities:

I am a person who is responsible for an item and also punctual during of the work. Can solve the problem and doing well during work.

POSITION

Information Technology Manager

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EDUCATIONS

HIGHEST LEVEL

Degree , University of United Kingdom – IT Management

SECOND LEVEL

Diploma in Information Technology MSC College

THIRD HIGHEST LEVEL

Sekolah Menengah Syeksyen 18 , Shah Alam Sijil Pelajaran Malaysia

JOB EXPERIENCES

IT Manager for The STORE Malaysia for 3 years.

PERSONAL STRENGTHS AND QUALITIES

Personal Strengths:

Have an experience in work Able to work hard in a team Creative person Able to promote product Responsibilities on finishing task or project

Personal Qualities:

Can handle various task.

Manpower Planning

We plan to have 20 staff/worker for doing the business and 10 staff/worker who will work at factory.

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PART 3 – OPERATION PLAN

Flowchart of our operation business – how we do our business from the process of creating the product / finding suppliers etc.

- We finding the supplier based on review from other company. We also have many backup suppliers in order to keep our stock.

- For some ingredients, we use an international supplier.

- We will keep producing and available in stock to avoid any problem.

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Floor Plan – Office/ Shops, consider where equipment, supply will be located.

For all equipment and supply, we located it at our factory. Health Today main office is just for management and business procedure only.

So, this is the floor plan for our office,

HR = Administration and Human ResourcesPD = Product DevelopmentPA = Personal AssistantBD = Business DevelopmentIT = Information Technology

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Raw Materials and Supply

The most important materials for our product are a fruit. As we must keep our raw materials in stock, we have 3 different company that supply us.

Local Company ; Provide local fruit. We use local company because we will lower the cost of producing the product.

EarthFruit Company ; They provide ACAI BERRY to us. As acai berry just can get from amazon, they are the only one suppler for acai berry.

Backup Company ; They will supply us when there is problem with local company.

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Machine or Equipment’s needed to do our business / product.

1) Machine to blend all the fruit.

2) Machine to fill the juices in the bottle.

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3) Machine to put label and also finalize the product.

Manpower requirement.

To handle in producing the product, we need about 10 workers that will handle all the machine.

But for doing the business, we need about 20 workers that will handle from product development, business development, until promotion.

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Operation Budget.

Budget per month.

Title RM

Raw Materials 20000

Electric 1500

Air Conditioning 1000

Telephone 1650

Facsimile 500

Computer 2000

Labor 20000

Total 46650

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PART 4 - MARKETING

DEFINING GOODS

As you know that our name company is Health Today Sdn. Bhd. We produce our

product such as supplement, vitamin A, vitamin C and other health food. We are a global

nutrition company that has helped people pursue a healthy. Our nutrition, weight-

management and personal care products are available exclusively through our more than 2.3

million independent Distributors in more than 81 countries.

We support the Health Today Sdn. Bhd. Family Foundation (HFF) program to help bring

good nutrition to children in need. We also sponsor world-class athletes, teams and events

around the globe, including the LA Galaxy and FC Barcelona soccer clubs.

Our bodies are exposed daily to air pollution and food. Every time that contaminants will

be retained in our body little by little and forming free radicals that form a variety of diseases in

our body. Health Today Sdn. Bhd. Produce a product food supplement that produces the

elements of an anti-oxidant that is capable of fighting, reducing and elimination of free radicals

in our body. In addition, it supplies nutrients and high-quality nutrients that are not found in other

supplements, to give and provide optimal energy for our bodies.

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THE MARKETING MIX

PRICE

In table below show the price of each product that produce in our company.

PRODUCT PRICE

Health Juice (original)

Price for each bottle = RM 45.00

Health Juice (active)

Price for each bottle = RM 50.00

Health Juice (plus)

Price for each bottle = RM 55.00

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PROMOTION

To promote our product to customer, our company uses many type of promotion. Firstly, we

use flyers to make promotion. We use 250 quantity of it and the price of each flyer RM 2.50.

Then, we also use brochure. The price of each RM3.50 and we use around 250 quantity of

broachers. Besides that, other else promotion that we use is pamphlet. The price of each

pamphlet is RM3.50 and we use 250 quantity of pamphlet. This pamphlet us will gave to te

customer that walk around our promotion to attract them buy our product. Then, we use poster

to hang out at 50 different places to hang it. The price of each posture is RM50.00 and we use

in small quantity of it. Although than that, we also promote this promotion at Hot.fm because we

have been sponsor by our investor. Lastly, we use social networking such as Facebook and

blogger. We use this application because it free and it can buy online. If the customer want to

buy through this worldwide, they just ask our company to bank in the money of each product

that they want.

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PLACE

The marketing mix in place is our company choice the strategies place that

suitable to sell our product. The place that we choice to promote our product is

Amanjaya Mall at Sungai Petani. This is because many people go to there to have a

shop with their family and the rent of shop more cheap than others place. Besides their

shopping, their also can look and try our healthy drink.

Another place to marketing mix is Queensbay Mall at Georgetown, Penang. At

this place, many of people that come to this mall most of them come from other

countries and other people from oversee. In addition, we can take initiatives to promote

our product to them. Besides that, our company can get more customers and promote

our product to oversee and this will make our empire large.

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PRODUCT

For your opinion, our company Health Today Sdn. Bhd. Make our product using a natural ingredients to

Nonavie product such as acarberry, blackberry, blueberry and others else. Besides that, we also have

approving by Jakim and Ministry Health about product can save use to others people. Below show that

the different of the product quality between our product with Company A

HEALTH TODAY SDN. BHD. COMPANY ‘A’

Our product has been approved by Jakim

and Ministry of Health.

The company didn’t get the approved by

Jakim and Ministry of Health and it will be

bad effect to customers.

Our product uses natural ingredients. Do not use natural ingredients because it

have mixture ingredients.

Use a high quality of nutrients. Do not use high quality of nutrients and

Vitamin.

The price is more suitable for age of

customer.

The is not suitable for age of customer

because expensive.

TARGET MARKET

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OUR COMPANY TARGET 3 YEARS IN FUTURE.

Every year, our company get more profit. Each year our company earned a profit around

RM10,000. Besides also, our company opened franchises in several strategic place such as

Jaya Jusco, Alor Star Mall, 1st Avenue, and Sunway Piramid.

MARKET SEGMENTATION BY DEMOGRAPHIC

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FIGURE 1.2

From the figure 1.2 above, we can see that the most customers that buy our product is

around age 36-56. Because , in this age people out they easy to get disease such as heart

disease, diabetes, and other else that dangerous so they buy this product to make first step

before late to take action.

MARKETING STRATEGIES

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The marketing strategies in Health Today Sdn. Bhd. Company are packaging. Our company

provided special design in packaging our product that can make the customers attract to our

product.

Next, we also take care in public relation. Our company has been training our staff to

understand the customer desire to decide which type of our product that they want to buy. In

picture below, there are other else of examples that we use in marketing strategies that our

company use:

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DESCRIPTION OF COMPETITORS

The company that sale the same product with our company is Herbalife Sdn. Bhd. This

company also located near Health Today Sdn. Bhd. The advantages of our company are we

provide a good and services to our customer. Besides that, we also use good design

advertisement in our websites such as blogger, picture of our product and other else to attract

many customers. While, their weakness in marketing is not capable of performing their product

packaging that can attract the customers. Besides that, the price of our product cheapest than

Herbalife Sdn. Bhd.

In addition, our product easy to get than Herbalife Sdn. Bhd. Because we have more

franchise than Herbalife Sdn. Bhd.

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MARKETING BUDGET

TYPE OF PROMOTION QUANTITY PRICE FOR EACH TOTAL PRICE

Flyers 250 RM2.50 per each 250 X RM 2.50=RM625.00

Brochure 250 RM3.50 per each 250 x RM 3.50=RM875.00

Pamphlet 250 RM3.50 per each 250 x RM 3.50=RM875.00

Poster 50 RM 10.00 per each 50 x RM 10.00=RM 50.00

RM 2425.00

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PART 5 – FINANCIAL PLAN

FINANCIAL PLAN

Cost of the project Implementation

Cost of The Project Implementation RM

Expenses of non- current assets

Furniture 450

Air Conditioning 4500

Telephone 1650

Facsimile 500

Computer 2000

Total RM 9100

Monthly Expenses

Labor 22080

Operating Expenses 41520

RM 58470

Other

Banner 861

Total RM 59331

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BALANCE SHEET

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CONCLUSION

From this project, we gather much information and many things that we learn when

doing this project. A business plan is not just a lengthy document that helps you obtain

financing. It's truly a thorough examination of whether your business idea is viable. Preparing

your business plan in the early stages of developing your business can save you a great deal of

time, money and heartache by showing you where the weaknesses in your idea lie and giving

you a chance to correct them before you make any serious mistakes.

For example, in the process of putting together your business plan, you might discover

that you haven't really thought enough about your marketing budget or you haven't done

enough research on government regulations that will affect your business. In putting together

your plan, you will be forced to examine your business from the viewpoint of the skeptical

potential investor and the skeptical potential consumer, not just from the perspective of the

enthusiastic entrepreneur. 

Once you've completed your initial plan and, hopefully, obtained the investment or loan

you were seeking, keep in mind that your business plan should be a living document. Don't just

store your business plan on a shelf and never look at it again, thinking that it has served its

purpose. You will want to revisit your plan from time to time, dropping some components and

adding others as you learn what works for your business and what doesn't. As your business

evolves, you'll find that older versions of your plan provide a helpful reminder of how far you've

come. As a bonus, continually updating your plan will put you ahead of the game if you later

need to secure additional financing. 

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