PTY (LTD)

2

Index: History/Background..................................................... 3 Vision........................................................................... 4 Mission Statement ....................................................... 5 Why Organic? ............................................................. 6 Ranges: Agencies .................................................. 7 - 13 Ranges: Own Brand ............................................ 14 - 23 Brand Overview......................................................... 24 Ranges: Licenses ........................................................ 25 Current Listings ......................................................... 26 Licensed Range: Peter Rabbit.................................... 27 New Opportunities: Own Brand................................ 28 12-month Projections ............................................... 29 Actual Sales - Past 19-months................................... 30 Stockholding ...................................................... 31 - 33 Projections... ...................................................... 34 - 37 Bank Requirements .................................................. 38 Shareholding ............................................................. 39

3

Y-Organic? (Pty) Ltd started out as a small entrepreneurial business with extensive retail and marketing experience. Over the last two years Y-Organics? (Pty) Ltd has driven the organic market in mainstream retail and has faced many challenges. Y-Organic? (Pty) Ltd took a strategic decision to work exclusively with a major South African retailer to build a category. The immediate requirement was to educate a market still in its infancy. Y-Organic? (Pty) Ltd faced the following challenges: Price points – consumers were reluctant to pay premium prices

for unknown brands. Consumer education – the category was unknown to mass

market. Retailer education – retailers needed to be persuaded to

invest in a future category. The off-take would be slow but growth , if nurtured, would become evident.

South African retailers and consumers are now aware of the growing market, however huge investment is required in terms of timing, financial and marketing resources as well as distribution requirements. Y – Organic? (Pty) Ltd has successfully managed to raise awareness as well as strategise a distribution channel nationally including merchandising at major retail outlets.

4

Y-Organic? (Pty) Ltd aspire to be the leading

authority for consumer & retailer education,

initiating the momentum in creating awareness

of the broader organic category, as well as the

lifestyle benefits of these products, resulting in

the growth of the organic market in

Southern Africa .

5

We aim to be a leader in growing the organic

market, with retailer and customer awareness

being our priority.

We also aim to make our own name brand;

Y-Organic? a household brand name.

6

Use of natural manures

Prohibition of GMO’s (Genetically Modified

Organisms)

Respect of seasonal cycles

Rotation of land under cultivation

Harvesting of ripe plants

Respect of animals

Respect for the environment

7

Y-Organic? (Pty) Ltd have secured select international brands known for quality and sustainability in their respective categories. The current existing ranges have listings with Pick ‘n Pay, Checkers, select Spars, Health stores and Delis.

Chipunga - Certified organic coffee range Clipper – Coffee and Tea range Belvoir – Organic cordials Moltex – Eco Nappies (Nappies that do not cost the earth) Vitagermine – Babynat organic milk Hains Celestial – Earth’s Best ranges

8

9

10

11

Direct Agencies Baby Basket Moltex Moltex is the world’s only bio-degradable nappy available for export Mini nappies Midi nappies Maxi nappies

• Direct Sales – Gauteng • Through distributors – other regions • Nett Margin : 25% • Advertising: internet, baby shows, crèches, word of mouth Forecast attached

Requirements: Cost of goods Minivan / Driver – Gauteng 20% for distributors - other regions

12

13

Babynat Babynat 1 Formula Babynat 2 Formula Babynat Teething Biscuits Targeted Retailers

• Hypermarkets • Checkers

• Direct to consumer Health stores

14

Beatrix Potter Peter Rabbit The Peter Rabbit brand is a healthy and innovative nutritional solution to kiddies’ lunchboxes. Peter Rabbit is divided into 4 categories: Dry Goods: a combination of local and international

suppliers Pre Mixes: Gluten – Free / Sub-brand “cooking with

mom”, encourages toddlers active participation in the kitchen

Fresh Juices and Pureed Pouches: this is the main innovation in this brand. Juices supplied by Tri Berry in 200ml and 1itre Pouches: Fruit and Vegetable purees, Lunch box snacks and baby food – convenient , in-novative, self serving

Toiletries: Childcare as well as gifting for mothers and babies

15

16

17

18

19

20

21

22

Peter Rabbit Store-within-store concept Dedicated, stand-alone Peter Rabbit “mini-stores” Target Retailer

Edgars Product Categories

Gifting Toiletries Clothing

Target Consumer Mother & Child Newborns - Toddlers (up to 3 years old) Gifting (up to 3 years old) Mothers - Stork Parties Male - Female Gifting

Marketing & Communication Edgars account base mailing Edgars Club Magazine

23

Kitchen Shop

Sleepwear & Access.

Confectionary

Candle Shop

Bath Shop

24

Our own trade mark has been registered:- Y – Organic?®

Is aimed at addressing and educating both con-sumers and retailers

Packaging will include information on farming and nutrition

Market will use the questions and answers fo-rum as a platform to position products as a solu-tion

For rice cakes: manufacturer – Granco For cereals: manufacturer – Sunopta

25

Private Labelo Trademark

o Private labelo Packing (Wensleydale)

Agencieso Moltex

o Hain Celestialo Vitagermine

o Clippero Belvoir

Licensed Brando Peter Rabbit

New Opportunitieso Exclusive rights distribution

o Salba producto Peter Rabbit store concept

26

27

—Brand – Peter Rabbit

—Exclusivity – Licensed to Y-Organic? (PTY) Ltd

—Existing Listings – Checkers/Pick ‘n Pay

—New Listings – Spars/Health Stores

28

Chipunga Coffee An own brand opportunity with local and

export opportunities Frozen Fruit A growing category with added value in smooth-

ies and smoothie bars Salba American nutritional grain with the ability

to be fortified into water and foods

29

Current Stockholding Approximately R1 Million

(Stock in Isando warehouse excluded from schedules) Please see schedules to follow...

Y-Organic? (Pty) Ltd2009

(Projected)

Sales R 10 438 998.16

Cost of Sales R 7 592 820.71

Gross Profit R 2 846 177.45

Less: Expenditure R 2 043 000.00

Net Profit before tax R 803 177.45

Tax @ 28% R 224 889.69

Net Profit after Tax R 578 287.76

30

February 2007 February 2008Month Actual Sales Month Actual Sales

Aug-06 R 455 000.00 Mar-07 R 952 000.00

Sep-06 R 676 000.00 Apr-07 R 651 000.00

Oct-06 R 611 000.00 May-07 R 511 000.00

Nov-06 R 235 000.00 Jun-07 R 790 000.00

Dec-06 R 267 000.00 Jul-07 R 620 000.00

Jan-08 R 253 000.00 Aug-07 R 528 000.00

Feb-07 R 618 000.00 Sep-07 R 378 000.00

Oct-07 R 176 000.00

Nov-07 R 123 000.00

Dec-07 R 45 000.00

Jan-08 R 36 000.00

Feb-08 R 110 000.00

Total R 3 115 000.00 Total R 4 920 000.00

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34

Please see attachment (Soul Food Projections, tabbed document “Projections”)

35

Please see attachment (Soul Food Projections, tabbed document “Checkers”)

36

Please see attachment (Soul Food Projections, tabbed document “Pick’nPay”)

37

Please see attachment (Soul Food Projections, tabbed document “Health Stores Delis”)

38

1. Overdraft facility of R 1 563 450.00

2. Three month bank guarantee for office premises for R63 450.00

3. FEC trading account (Foreign outward payments)

4. On line banking

5. E-commerce Payment Gateway Application

39

Shareholders 1. Jo Ann Cohen 50%

2. BDC Investments (Pty) Ltd 50%

Structure: 1. Dayalan Chetty (Managing Director)

2. Jo Ann Cohen (Sales Director)

3. Bernadine Chetty (Financial Director)