Business PlanBusiness PlanAdvanced Business Technology

Part I – Cover PagePart I – Cover PageYour NameBusiness NameCompany LogoAddressTelephone NumberFax NumberE-mail AddressDate

The purpose of a cover page is to tell the reader what he or she is about to read and how to reach the writer.

Your cover page is also a way to get your business plan noticed.

Part II - Table of Part II - Table of ContentsContents

Your table of contents provides readers with a quick and easy way to find particular sections of the plan.

All pages of your business plan should be numbered and the table of contents should include page numbers.

After you assemble your plan and number your pages, go back to the table of contents and insert page numbers.

Be sure to list headings for major sections as well as for important subsections.

Complete this

section at the end.

Part III – Executive Part III – Executive SummarySummary

This section should answer briefly the basic questions a venture capitalist would ask.

Who is on the team? What business is your company in? Why should we invest in your product or

service? How will you achieve the potential in your

business model? How much money is required?

Complete this

section last.

Part IV – Business Part IV – Business DescriptionDescription

Your business description is your corporate vision, and includes:

who you are what you will offer what market needs you will

address why your business idea is

viable –(capable of growing, surviving)

◦ It should describe exactly what you will be selling, and why people or businesses will buy it.

◦ How is your product different from similar items already on the market?

◦ Compare your product to similar products on the market.

Why is yours

better?

Part IV – Business Part IV – Business Description -ContinuedDescription -Continued An overview of

your industry Discussion of your

business Mission statement Select appropriate

site Client profile Costs Barriers and access Expansion potential

Description of product or services you will be offering Unique selling

proposition Determine your

company’s position Identity in the

marketplace Determine your

company’s pricing strategy What will you

charge and how you decided on the price

Part V – Market and Industry Part V – Market and Industry AnalysisAnalysis Customers

Who are they? Where are they? What do they need? Where do they buy?

Research, Explore, Explain Segment

Description Needs and

Requirements

Market Size/Trends Industry Trends Socioeconomic

Trends Government Policy

Competition Who is the price

leader? Who is the quality

leader? Labor

Requirements Estimated Sales

Part VI – Sales and MarketingPart VI – Sales and MarketingStrategy

◦ How will you get the customers to buy your product/service?

Method of Sales◦ How will you get the

products to the consumer?

◦ This is one of the most important elements of your plan!

Advertising and Promotion◦ Use the checklist

saved in the Office I folder. Examples: business

cards, brochures, coupons, newspaper ads.

Part VII - ManagementPart VII - ManagementManagement

team description◦ Good

management can take even a mediocre idea and make it work!

◦ Create a description of each member’s contribution.

Ownership◦ Who owns and

controls your company?

Part VIII - FinancialsPart VIII - Financials Risks

Have an idea if Your competitors

cut their prices A key customer

cancels a large order

The industry’s growth rate drops

Operating costs exceed your projections

Important suppliers fail to make deliveries

Expenses and Capital Requirements Operating

expenses Capital

requirements Costs of goods

Part IX & XPart IX & X

Bibliography PowerPoint presentation

Be sure to cite all sources used in MLA style

Prepare a PowerPoint presentation of your start-up company's Business Plan.

This will be presented in class to your investors (teacher and classmates).

You will be given a rubric for the paper and the presentation.

Please have fun!Please have fun!