THE BUSINESS PLAN

DEVELOPMENT

SEMINAR

A O N E - D AY S E M I N A R D E S I G N E D T O H E L P

PA R T I C I PA N T S U N D E R S T A N D T H E N E E D T O

H AV E A P L A N F O R T H E I R B U S I N E S S A N D

H O W T O R U N A S U C C E S S F U L A N D W E L L

M A N A G E D B U S I N E S S .

ORGANIZED BY KINGDOM BUSINESS SCHOOL

POWERED BY THE SAINTS' CHRISTIAN CENTRE

OCTOBER 1ST, 2013

YOU ARE WELCOME

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

WHEN STARTING OUT IN BUSINESS,

YOU MAY BE ABLE TO FUMBLE YOUR

WAY TO SHORT-TERM SUCCESS IF YOU

HAVE A GOOD PRODUCT AND A

MEASURE OF BUSINESS SAVVY. IF

YOU WANT TO EXPERIENCE LONG-

TERM SUCCESS, YOU NEED A GUIDE.

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

THE LONG-TERM SUCCESS

YOU WANT REQUIRES

A PLAN

&

THE GUIDE YOU NEED IS

A BUSINESS PLAN.

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

SO,

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

SEMINAR OBJECTIVES

After this seminar, YOU will

i. Understand how to design, develop and document a plan

for YOUR business/idea;

ii. Understand the NEED for YOUR business/idea and make

necessary modification(s)/step(s) to meet the NEED; and

iii. Know how and where to source for resources (financial,

human, marketing, etc.) required to run YOUR

business/idea successfully.

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

WHAT YOU WILL LEARN TODAY

This seminar is designed to take you through two sessions of what is

required in your business plan;

In SESSION ONE, you will learn about your business’

EXECUTIVE SUMMARY, BUSINESS OVERVIEW,

MARKETING PLAN, OPERATION PLAN,

ORGANIZATIONAL & MANAGEMENT PLAN, BUSINESS

RISKS & MITIGATING FACTORS

In SESSION TWO, you will learn about your business’

FINANCIAL PLAN

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

WHAT YOU NEED TO KNOW ABOUT

HAVING A BUSINESS PLAN

Creating a business plan in the beginning will raise your

likelihood of future success because it forces you to think

about and plan for critical issues you will face down the

road. Furthermore, by devoting time to planning each

year, you will be better equipped to adapt to changing

market conditions.

~ Robert Sofia

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

SO, THE BEST TIME TO

START PLANNING IS

NOW It’s Independent Nigeria’s 53rd Birthday today and am wishing us a

HAPPY INDEPENDENCE DAY

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

SESSION

ONE

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

WE WILL BE DISCUSSING ABOUT

THE EXECUTIVE SUMMARY

THE BUSINESS OVERVIEW

THE MARKETING PLAN

THE OPERATION PLAN

THE ORGANIZATIONAL & MANAGEMENT PLAN

THE BUSINESS RISKS & MITIGATING FACTORS

Facilitator:

Yetunde Macaulay (Miss)

ymacaulay@mcvconnect.com

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

o An executive summary, sometimes known as a

management summary, is a short document or section

of a document, produced for business purposes, that

summarizes a longer report or proposal or a group

of related reports in such a way that readers can

rapidly become acquainted with a large body of

material without having to read it all. It will usually

contain a brief statement of the problem or proposal

covered in the major document(s), background

information, concise analysis and main conclusions.

o It is intended as an aid to decision making by

managers and/or investors and has been described as

possibly the most important part of a business plan.

They must be short and to the point.

THE EXECUTIVE SUMMARY

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

o A business overview is a stage of a business plan

where you explain your vision and goal(s) for the

new business venture. It gives the reader/investor a

clear understanding of how the business runs and

what the future plans of the business are. It also

states what the business needs so as to run effectively

and also how the business uses the invested capital.

o Your business overview tells about your business’

value, critical success factor, industry and your

contribution to local & national economy.

o Another name for business is firm, organization,

company, corporation, enterprise, establishment,

industry, factory, association and institution. Your

business starts from even the smallest idea you have.

THE BUSINESS OVERVIEW

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

o A marketing plan is a business document written for

the purpose of describing the current market

position of a business and its marketing strategy for

the period covered by the marketing plan.

Marketing plans usually have a life of from one to

five years.

o The purpose of creating a marketing plan is to

clearly show what steps will be undertaken to

achieve the business' marketing objectives.

o A typical small business marketing plan might

include a description of its competitors, the demand

for the product or service, and the strengths and

weaknesses from a market standpoint of both the

business and its competitors.

THE MARKETING PLAN

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

o Operational planning is the process of linking

strategic goals and objectives to tactical goals and

objectives. It describes milestones, conditions for

success and explains how, or what portion of, a

strategic plan will be put into operation during a

given operational period.

o Operational plans should establish the activities and

budgets for each part of the organization for the

business period, it should address four questions:

oWhere is your business now?

oWhere do you want your business to be?

oHow do you get there?

oHow do you measure your progress?

THE OPERATION PLAN

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

o Your organizational plan should provide names and

professional descriptions of the owner (you) and other

officers your business will have. The description of each

member of your organization should explain what their

roles and responsibilities will be in your company, their

qualifications and what they have done previously.

Emphasize past business successes and key skills that will

help your current business succeed.

o A management plan is a blueprint for the way your

organization is run, both day-to-day and over the long term.

It includes the standard methods for doing various things --

handling money, dealing with the actual work of the

organization, addressing the way people in the organization

do their jobs -- and the overall philosophical and intellectual

framework in which these methods operate.

THE ORGANIZATIONAL & MANAGEMENT PLAN

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

o Business risk is influenced by numerous factors, including

sales volume, per-unit price, input costs, competition, overall

economic climate and government regulations. It is important

for every business to identify the business risks that exist in

the environment in which it operates. You have to be able to

think about what could go wrong while running your

business, and what should be done to mitigate those risks in a

cost-effective manner.

o Your ability to meet your business demand and remain a

well-respected business is also a process of your business risks

analysis which can be scrutinized through a SWOT analysis.

o Note that external business risks stem from economic,

political, social, environmental, technological, and other

external conditions.

THE BUSINESS RISKS & MITIGATING FACTORS

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

ABOUT YETUNDE MACAULAY

Yetunde Macaulay is a highly resourceful, flexible, innovative, enthusiastic, reliable and

cool-headed individual who has a considerable amount of knowledge in people

administration, business management and office procedures and significant skills in

creative new media (web administration, graphic design and social media). She holds a

Bachelor’s degree in Public Administration from Lagos State University and a post-

graduate certificate in Creative New Media from the prestigious Pan-African University,

Nigeria. She has attended several trainings in Entrepreneurship, Leadership, Project

Management and Business Plan Development.

She is the author of MYDREAMCONNECT (www.mydreamconnect.org) and COO of

MCVISION CONNECT (www.mcvconnect.com)

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

DO NOT FORGET,

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R

Thank You Stay connected with me on:

Email: ymacaulay@mcvconnect.com, ymacaulay@mydreamconnect.org

Mobile: 08025852568, 08181442855

Facebook: https://www.facebook.com/yyetunde.macaulay

Twitter: @myetunde

LinkedIn: http://ng.linkedin.com/pub/yetunde-macaulay/20/625/707

Skype: macaulay.yetunde

Wish You & Your Business

O C T O B E R 1 S T , 2 0 1 3

SESSION

TWO THE FINANCIAL PLAN

B U S I N E S S P L A N D E V E L O P M E N T S E M I N A R