PowerPoint Presentation

BUSINESS PLAN -COFFEE CAFE

CONTENT:INTRODUCTIONOBJECTIVESCOMPANY 1.LOCATION 2.FACILITYPRODUCT 1.PRODUCT DESCRIPTION 2.SALES LITERATUREMARKET ANALYSISSTRATEGY AND IMPLEMENTIONMANAGEMENTFINANCIAL PLANCONCLUSION

INTRODUCTIONAlmost everyone loves coffee.It has been said that some 330 million cup of coffee are consumed everyday in India.This is a lot of coffee, what makes it so attractive to enter into the coffee business is the low starting cost in comparison with other businesses.Coffee business is very appealing is that even though it is food service, and has highest gnawing away rate than any other business, it has the higher profit margin than say in a restaurant and this is an advantage.

OBJECTIVESBecome selected as the best new coffee bar in the area.Turn in profits from the first month of operations.Maintain a 65% gross margin.Store design that will be both visually attractive to customers, and designed for fast and efficient operations.Employee training to insure the best coffee preparation techniques.Marketing strategies aimed to build a solid base of loyal customers, as well as maximising the sales of high margin products, such as espresso drinks.

Company (location)Location of the company is very important and plays a vital role in sales and profits.And location of my company is in Nagapattinam , Tamil nadu.The shop is named as wake up cafe .

Company(Facility)The commercially zoned premises have the necessary water and electricity hook ups and will require only minor remodeling to accommodate the coffee cafe, kitchen and storage area.

PRODUCT(DESCRIPTION)The drinks will be offered with whole, skimmed, or soy milk.These drinks are combined with steamed milk or other additives like cocoa, caramel, etc.Proper preparation techniques are of paramount importance for such drinks.

SALES LITERATUREPamphlets about the new coffee shop is distributed in and around Nagapattinam, two weeks prior to the opening of shop.Subsequently free postcards with coffee caf endorsement will be printed to increase the company visibility among the patrons.

MARKET ANALYSISThe executive summary, situation analysis, marketing strategy, financial projection, implementation techniques and control are important for the high market of the targeted product.

MANAGEMENTA professional manager will be hired who will oversee all the coffee bar operations.Two full-time baristas will be in charge of coffee preparation.Four more part-time employees will be hired to fulfill the staffing needs.In the second and third year of operation one more part-time employee will be hired to handle the increased sales volume.

STRATEGY AND IMPLEMENTATIONWAKE UP coffee cafs marketing strategy will be focused at getting new customers, retaining the existing customers, getting new customers to spend more and come back more often.Establishing a loyal customer base is of a paramount importance since such customer core will not only generate most of the sales but also will provide favourable referrals.

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FINANCIAL PLANThe caf will be capitalized based on the strong demand for high-quality gourmet coffee.The owners have provided the company with sufficient start-up capital.With successful management aimed at establishing and growing a loyal customer base, the company will see its net worth doubling in two years.The caf will maintain a healthy 65% gross margin, which combined with reasonable operating expenses, will provide enough cash to finance further growth.

FINANCIAL PLANBUDGET=7,04,36,000TRANSPORT=$18,000LABOUR=$1,20,000COFEE=$10,000MILK=$32,000ELECTRICAL APPLIANES=$2,56,000BUILDING=$7,00,00,000

CONCLUSIONThis plan is so useful and this will definitely lead to profit.If we workout this plan our wake up coffee caf will be the best.

WAKE UP CAFE

THANK YOU!

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