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BUSINESS PLAN FINAL PROJECT Business Plan Business Ownership and Marketing June 2015 YOUR NAME 1
BUSINESS PLAN
FINAL PROJECT
Business Plan Business Ownership and
Marketing
June 2015
YOUR NAME
1
Personal Information Company Summary/Description Product/Service Management/Employees Customer Connection The Market – Your Competitors Promotional Strategy
BUSINESS PLAN Content to Be Placed on Your Web Site
2
BUSINESS PLAN Personal Information
•Name(s) of owner(s)
•Address
•Telephone
•Date of birth
•Education
•Job experiences
•Special Qualifications
•Other relevant information
Personal information
3
Values and Visions
•This is statement of your personal business approach. What is important to you? This should not be about making a profit – but rather about how you define success.
Missions and Goals
•This is one or more statements about the mission (big picture) for your business and your short-term (1-3 years) and long-term goals (5-10+) for your company.
BUSINESS PLAN Company Summary/Description
Start-up Plan / Company History
•Why are you starting this company?
•Why do you think it will be successful?
•What skills and qualities do you possess that will help you succeed in this venture?
•What will you need help with in orer to be successful?
•What company(ies) are models for you to learn from?
Ownership
•What form of business ownership will your company be?
•Why did you choose that form of ownership?
Facilities and Location(s)
•What type of facility(ies) will you need?
•Where will you be located? Be specific.
•Why did you choose that/those locations?
4
BUSINESS PLAN Product / Service
Products / Lines / Services offered:
•1
•2
•3
•4
•5
Differences in products / Lines / Services compared to competitors:
•1
•2
•3
•4
•5
5
BUSINESS PLAN Management/Employees
Management Plan:
Employee Plan:
6
BUSINESS PLAN Customer Connection
Your Market/Customer Base
Identify your targeted customers, their characteristics, and their
geographic locations, otherwise known as their demographics.
You may have more than one customer group. Identify the most important
groups. Then, for each customer group, construct what is called a
demographic profile:
• Age
• Gender
• Location
• Income level
• Social class and occupation
• Education
• Other (specific to your industry)
• Other (specific to your industry)
Create a collage of pictures to represent the diversity of customers that
you hope to see at your business.
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BUSINESS PLAN The Market – Your Competitors
Important competitior
• Name
• Location
• Description
• Evaluation – What is this
company’s claim to fame?
What is their competitive
advantage in your market?
What products/services do
they offer that appeal to you
and other customers?
• Link to web site.
• Picture(s).
Important competitior
• Name
• Location
• Description
• Evaluation – What is this
company’s claim to fame?
What is their competitive
advantage in your market?
What products/services do
they offer that appeal to you
and other customers?
• Link to web site.
• Picture(s).
Important competitior
• Name
• Location
• Description
• Evaluation – What is this
company’s claim to fame?
What is their competitive
advantage in your market?
What products/services do
they offer that appeal to you
and other customers?
• Link to web site.
• Picture(s).
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Write a short paragraph stating your
competitive advantages and disadvantages.
BUSINESS PLAN Promotional Strategy
Promo 1
Promo 2
Promo 3
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Strategy
Outline a marketing strategy that is consistent with your niche
(focused customer group).
• How will you attract/advertise to your customers?
• What forms of media will you use? Internet, TV, radio, print, etc.
• Describe three media placement strategies in detail. Be specific.
• What media platforms will you use, why, who will see/hear the message.
• How regularly will you distribute information/advertisements?
