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Business Plan for a Lean Start-Up
Gamification, Start-Up Mentality, MVP and the Final Project
Margarita Antonova
Volunteer Trainer @ Telerik Academyacademy.telerik.com
Product ManagerTelerik Corporation
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Table of Contents
Gamification Concepts Start-Up Mentality Lean Start-Up & MVP Business Plan Final Project Instructions and Project Questions
GamificationApplying game mechanics and
game design techniques to engage and motivate people
to achieve their goals
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Gamification
Nick Pelling first described the concept in 2003
Gains traction in 2010
According to Gartner will be as important to businesses as social media by 2015
Concept
Behavior driven & promoting
Mix of science, strategy, and design
According to Gartner, most gamification plans will fial due to poor design
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Gamification Examples
Other definitions:
The use of game mechanics in a non-game environment to engage users or to solve problems
Examples:
Badges – Badgeville
Loyalty programs – frequent fliers
Utilize the social factor for increased awareness or reach – challenge friends to play a game – Nike; treasure hunts
Enjoy experience – Coca-Cola Shake it
Increase productivity with fun – gamify tedious tasks – DevHub
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Gamification Octalysis
Start-Up
Design your new company in a few easy steps.
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Start-Up Definitions A business or undertaking that has recently begun operation
The act or an instance of setting in operation or motion
A company working to solve a problem where the solution is not obvious and success is not guaranteed
A company designed to scale very quickly – has the ability to grow quickly
Generating revenue means you have moved on from a startup
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Lean Start-Up
Proposed by Eric Ries in 2011 The Lean Startup: How Today's Entrepreneurs
Use Continuous Innovation to Create Radically Successful Businesses
Definition
By building product iteratively while learning and incorporating the market’s needs every step of the way, startups can avoid the need of high initial investments and decrease market risk
Concept is a mixture of: business-hypothesis-driven experimentation
iterative product releases
validated learning
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Lean Start-Up: MVP
Process: build-measure-learn feedback loop
Tool: Minimal Viable Product (MVP)
Allows testing a product, a feature, a service quickly and on the REAL market
Allows the learning process to begin and develop fast
Once in place – the startup company can start iterating and developing a real product or service
Final Project: Business Plan
How will you make money?Why your findings show you can make money?Why will this strategy make money?
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Business Plan to Include
SWOT
7Ps – define product well
PESTLE
Porter’s 5 Forces
Well defined Target market/s
Plan and Strategy:
Positioning and Differentiation Strategy
Marketing and Sales Strategy and Channels
Financial sources plan & Operations plan
Risk Analysis and Business Sustainability Strategy
Business Plan – based on all of the above, we will make money like this:…
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Business Plan Grading SWOT – 10%
7Ps - 15%
PESTLE – 7%
Porter’s 5 Forces – 8%
Well defined Target market/s – 10%
Plan and Strategy – 20%
Business Plan – based on all of the above, we will make money like this:… - 20%
Presentation – start with clear summary – 10%
All team member HAVE to present
Duration <= 15 minutes
5 minutes for examiner questions
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