Health and Wellness Content Platform.

Organic Living

$5.8 Billion3.5% Annual growth

Preventive Care

$4 Billion4.2% Annual growth

Health and WellnessIndustry overview

Nutrition$6 Billion4% Annual growth

80% of Internet Users look online for health

information.

Americans spend 520 Billion Minutes a day online.

Scope of Internet in Health Industry

81% of consumers click on a sponsored link when looking for health information.

Health related Google searches are up 47% from last

year.

20% search for health related content on mobile devices.

23 % use social media to follow health experiences of friends.

Our Business Model Canvas – Health and Wellness

Top Competitors AnalysisGreatist CureJoy MindBodyGre

en WellandGood Deepak chopra Well

Offering Books Products Video Course Affiliate Sales Products Print Mags

Feature 1 Easily Readable Content

Expert Doctor Advice

Neat Content and Website Health + Celebs Established

FigureEstablished Media Brand

Feature 2Sophisticated Design and Images

Cures from Ayurveda

Multiple Categories Events in L.A Events across

GlobeMultiple Categories

Feature 3 Unique Articles Common Problem Cure

Multiple Guest Authors

Women Oriented

Socially interactive Clean Design

Unique Visitors 4M 3.5M 4M 60K 80K 3M

Duration 1.24Mins 2.21Mins 1.40Mins 2.00Mins 1.24Mins 1.04Mins

Return Visits 90K 90K 1M 15K 19K 90K

Bounce Rate 79% 73% 81% 89% 71% 81%

¬

SearchEngine

SocialAffiliates

Email

Platforms

Blogs

à

Go to Market Strategy

Social – Pinterest, Facebook and twitter(40% of total traffic)

Search Engines- Google, Yahoo and Bing (40% of traffic)

Affiliates – Sell our products for commissions to their existing database.(20% of Revenue)

Email Marketing- To retain Acquired users and to sell to own database.

Blogs- For acquiring traffic from other established sources.(5% of total Traffic)

Platform- To spread the word or to communicate with existing audience. (5% of total Traffic)

Others (10% of total Traffic)

01

02

0304

05

06

AdvertisingOwn Ebooks /Products

Selling servicesAffiliate marketing

Sponsored Content Coaching/mentorship/Consulting

Money– How internet start up earns

1 Unique Visitors – 60k

2 Page Views – 120k

3 Duration – 1.5 – 2.5 Mins

9

Website Target

Valuation Indicators

4 Return Visitors – 12K

5 Revenue- $45,000

6 Bounce Rate – 80%

Monthly Unique Visitor(UV) and Revenue($) Estimate

JAN FEB MARMAY JUNE JULY AUG SEP OCT NOV DEC

2000

15000

45000

65000

$500

$2000

$8000

$12000

UV $$

APR

Month 1Hiring + Product Development +

Content Creation

Month 2Website Creation +Buffer Content

creation for launch

Month 3Launch of website +

Promotions

Month 4Product Launch

+Promotions

Apr May June July

Year OverviewImplementation Plan

Month 7

Optimizations + Promotions

Month 8New Product Launch

Month 9

Product Promotions + Optimizations

Sept Oct Nov

Year Overview

Month 5Monetization with

Affiliate or Sponsored Content

Aug

Implementation Plan

Month 11New Product

Launch

Month 12

Optimizations + Promotions

Month 13Monetization with

Affiliate or Sponsored Content

Jan Feb Mar

Year Overview

Month 10Monetization with

Affiliate or Sponsored Content

Dec

Implementation Plan

2 Digital Marketer and 1 U.S Blogger / Market Research

4 Content Writers

2-5 Industry Expert for affiliation

1 Website/ Product Engineer

The Team

Brain of the company- Team structure

C.E.O

Money DistributionMonth Quantity Amount in INR Type of

InvestmentContent Writer 4 00,00,000 People ResourcesProject Head 1 00,00,000 People Resources

Product Manager 1 0,00,000 People Resources

Digital Marketer 2 0,00,000 People ResourcesUs Based Market Researcher and

Blogger1 0,00,000 People Resources

Designer 1 0,00,000People Resources

Logistics 000,000 Operational ExpenseAdvertisement 0,00,000 Sales and Marketing

IT Tools 00,000 Technology ExpenseTotal ,00,000

Contingency 10% 0,000Grand Total 0,0,000

ScheduleMonth Investment Total

Investment Revenue Total Revenue User Base Return

UserApril 5,00,000 500000 0 0 0 0May 7,00,000 1200000 0 0 0 0June 8,80,000 2080000 24800 24800 2000 500July 8,80,000 2960000 49600 74400 4000 1000

August 8,80,000 3840000 74400 148800 6000 1500September 8,80,000 4720000 111600 260400 9000 2250

October 8,80,000 5600000 148800 409200 12000 3000November 9,80,000 6580000 223200 632400 18000 4500December 8,80,000 7460000 310000 942400 25000 6250January 10,80,000 8540000 471200 1413600 38000 9500February 10,80,000 9620000 620000 2033600 50000 12500

March 9,40,000 10560000 744000 2777600 60000 15000

Requirements that we would need

Reference from

physicians and Industry

Expert

Incorporation in USA

and Office Space for address

PR Celebrities

Office And IT Infrastructur

e

1.Platform for promotions of

brands

2.Platform for co-creation of content

3.Platform for personalized nutrition consultancy

Scope – What we can grow into?

Majority Audience womenMajor hangout places?• Pin-intrest, Blogs & Facebook

Saturated Market, Why?Low barrier to entry, Inspired readers who Start their own websites

Nutrition Market-Content Existence- Very HighReadership - High

Organic MarketContent Existence- Very LowReadership - Low

Industry Insights

Read My story at https://in.linkedin.com/in/akshatkharbandaContact - Akshat@sookshm.co.in to say Thanks Personal Website -Bizamps.com

Looking for a Management/Operations Consultant ? Visit Sookshm.co.in with SlideShare’s Reference.

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