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Executive summaryMarketing plan created by founders to inform

the employees about the company’s status and direction.

Company will increase its distribution and production.

Will add new product linesWill introduce online sales and marketing.

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Company DescriptionFounded by young entrepreneur Mahendra

Adhikari two years ago.The founder has an undergraduate degree in

marketing.Had a fashion retail shop before.With the experience of clothing retailing he

established a clothing company.400 workers working.20 products manufacturing.Products for age group of 17 to 30

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Manufactures printed t-shirts with different slogans and signs.

Sales was doubled last year due to quality.For men and women both.Contributing funds from profit to the social

welfare organizations.

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Missions and GoalsTo be the leading producer of the customized

and printed t-shirtsBe the first choice for outdoor sports lovers.to design programs for preserving the natural

environment.

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Financial GoalsObtain financing to expand manufacturing

capabilities, increase distribution, and to produce more new products.

Increase revenues by at least 50 percent each year.

Donate at least Rs. 10,00,000 a year to conservation organizations.

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Nonfinancial goalsIntroduce two new product lines—customized

logo clothing and trendy t-shirtsEnter new geographic markets, including Far

western and hilly regions Develop a successful Internet site, while

maintaining strong relationships with retailers.

Develop its own social welfare program aimed at helping communities raise money to purchase books and food for orphans.

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CORE COMPETENCIESOffering a high-quality, branded product

whose image is recognizable among consumers

developing a reputation among retailers as a reliable manufacturer, delivering the requested number of products on schedule.

Affordability of the latest fashion among general people

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SWOT AnalysisThe SWOT analysis presents a thumbnail

sketch of the company’s position in the marketplace. Witty-8 has built some impressive strengths while looking forward to new opportunities. But however the company tries to maintain its strengths, the several external forces comes to affect them. The SWOT analysis is presented as following:

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Strengths The witty-8 company understand the market

and its customers.Witty-8 has achieved many goals in a short

period low debt with the potential of great growth.Works with single raw material supplier,

ensuring maximum quality control.The company can reach to more new

customers through website

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WeaknessesLimited cash flowWorks with the single supplier which may be

little riskythe customers may change their taste and

preferences

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Opportunities The t-shirt trend is growing If the company creates new designs then the

sales may rise high..Can reach more through websiteChance to expand all over the country

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ThreatsCustomers may get tired with the concept, sp

they need to keep it fresh with new ideas.There are many producers in the market.The only supplier might stop supplying.

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The Target MarketCustomers between 17 to 30Middle class customersThe colleges, corporate houses, public

events, games, etc.Expansion of business in all over the country

and to export in near future,

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The Marketing MixThe marketing mix (4Ps) will be implemented

as follows:

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Production StrategyT-shirts with different coloursCustomized logos and printsVariations in product lineOn demand modifications

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Distribution(Place) strategyNew internet based distribution and salesOnline booking for the productsNew outlets and showrooms will be openedQuick delivery

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Promotional StrategyThrough internetPersonal mailingLeaflets and bannersContests and prizesDoor to door marketingTelephone marketing

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Pricing StrategyPrice within the budget of targeted

customersThe range starts from Rs. 250 to maximum

Rs. 1200Comparatively low prices then the

competitors expecting high sales.

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Targeted sales in next two years

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