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BUSINESS PLAN

A Idea for Success

in Todays Economy 

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SHAKERS &

EATERS

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EXECUTIVE SUMMARY

We are going to commence a business,

which is already available in market, but

with the new approach and new form,its going to change the look of Juices &

fast food. Herein, basically a moving

van will serve the early morningvegetable juices cum morning breakfast

to all office going people.

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� Firstly we will be starting in front of 

Nariman point for early morning walks.

� Later we are planning to start in front of Church gate station in Mumbai.

� Where in lakhs of passengers does up

& down for work everyday

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� Basic objective is to provide them good

quality Juices& Breakfast at cheaper 

rates.

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General Description Of our 

BusinessIt is a partnership venture, wherein all

three are equal partners

Hitesh Jain

Pranav Soni

Wasim Khan

SHAKERS & EATERS is the name of our 

fast food moving van.

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PRODUCT & SERVICE

Morning walk Juices

Karela

Palak

Awala

Nimbu

Dudhi

Kharbuja

Banana

Jamum(sesonal)

Breakfast

POHA 

UPMA 

SPECIAL TEA/COFFEE

SANDWICHES

IDLI & MENDU VADA 

FRESH JUICES

WADA & SAMOSA PAV 

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SERVICES

Quick Service

Flexible Ingredients

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MARKETING PLANS

� ³Always find ways to differentiate our 

product and see how we can establish

our brand in a unique way". SHAKERS& EATERS marketing strategy is about

comprehending the consumer insight,

coupled with a genuine consumer need

and unique product. SHAKERS &

EATERS focused on customer service

imperatives to drive penetration

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� Basically various pamphlets will be

distributed amongst customers.

� ATITHI DEVO BH AVA will be our Tagline to attract them

� Prime location opposite church gate

subway & Nariman Point will be our Flag ship

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� Our marketing strategy will be based on

three A's - Availability, Affordability and

Acceptability. The first 'A' - Availabilityemphasized on the availability of the

product to the customer; the second 'A'

- Affordability focused on product

pricing, and the third 'A'- Acceptability

focused on convincing the customer to

buy the product

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INVESTMENT

� Second hand modified Van(Rent) ±

40000

� License ±Municipal & commerical

� Various utensils for cooking ± 20000

� Juicers, ovens, Hot plates &

refrigerator - 2 lacs

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Inventory & Raw materials

� Groceries & fresh fruits & vegetable

from byculla vegetable Market.

� various spices & other ingredients (oil,butter etc) from wholesale market

� Paper plates, spoons & thermocol cups

& and tissue papers,

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Calculations of profits & cost

Cost & Expenses

� Vegetables &

fruits@35000 mths

� Fuel &maintance@60000 mths

� Wages for 2 cooks & 4

employees@25000 mths

� Other expenses@15000mths

Income & gains

� Income from business

10000@day- 300000

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FUTURE PLANS

� To take orders for Marriages & parties.

� To increase more fast moving food vans

� To take business to next level by having

comfort sittings on fast food vans

(double Decker ) 

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THE END !!!!!!Thank YOU!!!