Managing Director

Zihuna Faiz

HR Manager

Fathmath Suha

Hair Dresser Make-up artist Facialist Receptionist

Marketiing Manager

Ahmed Shafiu

Seeza20%

Sheri30%

Style & Profile

15%

Others35%

STRENGHTS

Have extensive space to cater

for customers

Flexible seating arrangement

Qualified and skilled beautician

in the field with experience.

Wide range of equipments and

tools

Superior products

WEAKNESSES

Poor brand awareness.

Little financial resources

Lack of communication at the

current stage

Poor adaptability to market

conditions

OPPORTUNITIES

Growing demand

New product users

Emerging markets

Changing customer tastes

THREATS

There are many existing salons

High competition from the

dominant leaders

3.8 3.7 3.5

10.1 8.813.3

21.8 23.2

86.5

1997 1998 1999 2000 2001 2002 2003 2004 2005

We assume that Women will use the internet services

Main objective will be to provide services with the use of latest trends

44

51

39

44

35

43

20

37

1995 2006

Secondary (O' level) Higher Secondary Diploma Level First Degree / Masters

46

71

64 64.5 6567

15-19 20-24 25-29 30-34 35-39 40+

750069787572

826951868298

911713

216069 220872 197572 197498240913

2009 2010 2011 2012 2013

Sales Profit