BUSINESS PLANFORCHOCOLATE COMPANY

VISIONOur vision is to be the leading

manufacturer of chocolates all over India.

MISSIONWe seek to produce high quality

products at competitive price using modern technology to provide high

satisfaction to the consumers.

OBJECTIVES

To manufacture and provide the customers with the quality products to the best interest of the customers.

To create Price competitive Products as part of the effect to increase the world access to high quality chocolates.

To ensure a hygiene & clean working environment as to continue to produce Safe & Tasty Products

To strive to Meet & Exceed Customer's Expectations so as to ensure a sustainable business relationship.

CHOCOLATE INDUSTRY

The chocolate market is estimated around 33,000

tonnes valued at approximately Rs. 8 billion.

Chocolates are being presented as snack food for the

new target audiences

Indian Chocolate Industry’s Margin range between 10

and 20%, depending on the price point at which the

product is placed

OVERALL STRATEGY

BUSINESS MODEL

CORE COMPETENCIES

TASTE

By consuming the “Err Chocolates” flavor begins to fill your mouth the moment the chocolate begins to melt on your tongue like butter and it tastes like pure chocolate rather than cocoa powder.

QUALITY

The raw ingredients are of finest quality and also care is taken of the production process; roasting and crushing the cocoa beans and mixing the cocoa paste with sugar and other ingredients such as milk.

COMPETITOR ANALYSIS

MARKETING PLAN

TRENDS IN CONSUMER PREFERENCES

 BARRIERS TO ENTRY

OVERCOMING THE BARRIERS TO ENTRY

STP

TARGET MARKET Upper class Middle class Lower middle class All age groups

MARKETING STRATEGIES ADOPTED

Social media marketing (SMM) is a form of Internet marketing that utilizes media as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Business development strategies seek to match marketing opportunities to the organization's resources (what it can do)and its objectives (what management wants to do), by market penetration , market development , product development and diversification

 Promotion

Local news paper Local TV channel Local radio Station Through pages and account on

Social Networking Sites (Facebook & Twitter)

FEATURES AND BENEFITS

Milk chocolate Fruit N Nut chocolate Plain chocolate MARKETING STRATEGY FOR NICHE MARKET Attractive packing: Our Company will

focus on packaging to attract children.

Good quality and healthy chocolates are the factors on which marketing will be done

OPERATIONAL PLAN

The product will be manufactured by Full Automatic Chocolate machines, with this system, baking the moulds, depositing, forming etc. series procedure can be achieved automatically.

INVENTORY

The basic raw material required for making chocolate is Sugar, Full Cream Milk Powder, Cocoa Butter, Cocoa Mass, Vegetable Fat, Emulsifiers, and Flavors.

Management and Organization Chart

FINANCIAL PLAN

Sources of finance Total start up cost to open-20,

00,000 Through Bank Loans – 50% Through Self – 40 % ( CEO & COO) Through Business Partner – 10% (VP)

 START UP INVESTMENT

Security amount- 4, 00,000 First month rent & salary-60,000 Material cost- 2, 00,000 Machine hire fee - 2, 80,000 Equipment fee- 3, 00,000 Supplies cost- 50,000 Water and electricity fee- 10,000 Advertising fee - 1, 25,000

ROI & BREAK EVEN

A profitability measure that evaluates the performance of a business by dividing net profit by net worth.

The point where total costs (expenses) and total sales (revenue) are equal. Break-even point can be described as a point where there is no net profit or loss.

Fixed component cost approx – Rs. 2000000 Variable cost approx – Rs. 160000 ROI – 0.77 Break Even Point can be attained by end of

first year first month

THANK YOU!