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BUSINESS PLAN
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The Executive Summary is essential because:
` convincingin earlier chapter
` motivating the reader to spend time
going through the whole plan` understanding fully the proposed
project
` supportingconsequently the purpose
of the business plan
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Few Important Components in Executive Summary
needs to be highlighted:
` Productor Service beingoffered,
` Market Potential,
` Project Management,` Project Cost
` Expected Returns.
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Important Sections & Function in Business Plan (I)
No. Section Function
1 Introduction As an overall introduction to the proposed business
venture and should be supported by realistic and relevant
data and information
2 Purpose As an objective for preparing a business plan and should
be written in a clear, concise and coherent manner
3 Company
background
Details information of company which must be clear ad
accurate
4 Owners/Partners
background
Highlight the owners or business partners business
credibility as well as their ability to manage the proposed
business
5 Location of the
business
Toprovide additional information on the location of the
project
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Important Sections and Function in Business Plan (II)
No. Section Function
6 Ad inistrative
plan
To manage the overall business objective and goals
7 Mar eting plan rovide strategy ho to eet the custo ers needs and ants together
the relationship ith operational, ad inistration and financial plans of
the sa e venture
8 Operational plan Provide information on o eration flow, roduction schedule hich
enable business to eet the desired output, achine, aterial and
anpo er require ents, operations budget and layout plan
9 Financial plan As a point here all the financial infor ation in the ad inistrative,
ar eting and operations plans are collected and su arized to give a
icture of the how much the business will cost to run
10 onclusion Provide brief summary of the main contents, the main ur ose of the
business lan and other related oints to bring the total lan to a close
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Methods for Collecting Information in the Business
Plan
Primary information Secondary information
It is obtained specifically ith the
project in ind
It is already available about si ilar
projects or related issues
Obtains through surveys andintervie s or observations involving
people or parties that the project
targets as users or recipients of the
project outco e.
Infor ation extracted fro sources thatare available in printed for (such as
ne s papers, annual reports, journals
and survey results) or electronic for
(such as television, radio or the internet)
Infor ation is ore specific and
current infor ation related to theproject
Much cheaper and source of
infor ation is easier to collect