Introductory page Name &Address of the company: S&M Garments Com. Ltd. 21, Tipusultan Road, Wari, Dhaka-1100 Description of the business: This business will provide the garments product on the basis to small and medium-sized business.service include we designe product and modles . By utilizing Virtual Design Center, we will work in real-time with our customers to meet their design needs, which will reduce errors and detect design flaws early in the process. Additionally, our unique Virtual Design Center gives us a definitive advantage. Financing: Titus Mold Manufacturing, Inc. requires 3,00,00,000tk. to launch. At present, we have raised 3,00,00,000tk. in venture capital funds. We are currently seeking funds from outside investors and business loans. The start-up funds will be used to cover the facility, build- out costs, equipment, software and initial operating costs including payroll, taxes, and utilities. EXECUTIVE SUMMARY COMPANY Titus Mold Manufacturing, Inc. designs prototypes and molds, which are used by production manufacturers to fabricate consumer products. We are a start-up company that developed
Transcript
Introductory page
Name &Address of the company: S&M Garments Com. Ltd.
21, Tipusultan Road, Wari, Dhaka-1100
Description of the business: This business will provide the garments product on the basis to
small and medium-sized business.service include we designe product and modles . By
utilizing Virtual Design Center, we will work in real-time with our customers to meet their
design needs, which will reduce errors and detect design flaws early in the process.
Additionally, our unique Virtual Design Center gives us a definitive advantage.
Financing: Titus Mold Manufacturing, Inc. requires 3,00,00,000tk. to launch. At present, we
have raised 3,00,00,000tk. in venture capital funds. We are currently seeking funds from
outside investors and business loans.
The start-up funds will be used to cover the facility, build-out costs, equipment, software and
initial operating costs including payroll, taxes, and utilities.
EXECUTIVE SUMMARY
COMPANY
Titus Mold Manufacturing, Inc. designs prototypes and molds, which are used by production
manufacturers to fabricate consumer products. We are a start-up company that developed and
patented revolutionary design software called Virtual Design Center. Our initial plan is to
create a precision manufacturing facility to produce prototypes and molds for clients. Our
goal is to provide our customers with fast turnaround, exceptional quality, unparalleled
customer service, and competitive pricing.
PRODUCTS & SERVICES
We design and manufacture prototypes and molds. By utilizing Virtual Design Center, we
will work in real-time with our customers to meet their design needs, which will reduce errors
and detect design flaws early in the process. In turn, this will save the customer time and
money. We plan to position ourselves as a forward-thinking company that continually invests
in new ideas and technologies – unlike our competitors, which are similar mold
manufacturing facilities. Because of our unique software, sophisticated technology and
efficient processes, we will be in a position to potentially compete on price and quality.
Additionally, our unique Virtual Design Center gives us a definitive advantage.
STRATEGY & IMPLEMENTATION
To achieve our business goals, we will create a high-tech, precision manufacturing facility
and will implement highly efficient operations processes. We plan to promote our proprietary
Virtual Design Software with an aggressive, targeted marketing campaign. This will include a
media campaign, print and online advertising and a targeted direct-mail campaign. In
addition, we will focus heavily on establishing our presence within the industry at relevant
trade shows.
MANAGEMENT
Our leadership team currently consists of Chief Executive Officer Sokamal asha, President
Mydul Islam. Additional key leaders will include directors of finance, marketing and sales,
human resources, information technology and operations. While these positions remain
unfilled at this time, we do have several extremely qualified candidates interested in joining
with us in this new venture.
FINANCIAL PLAN
Our Company will earn revenue from the sale of design services and manufactured molds.
The attached Income Statement demonstrates that our gross profit margin will exceed 52%,
and we will achieve break-even with sales of XXX,XXXtk. We expect to reach profitability
by the middle of Year 2.
LEGAL ENTITY & OWNERSHIP
S&M Garments Com. Ltd. will provide All garments product. The company's principal
owners are Sokamal saha, Md.mydul Islam who hold equal shares of ownership in the
company.
COMPANY HISTORY TO DATE
Our company is a new business that will create prototypes and quality molds, utilizing the
latest design software, e-commerce technology, high tech machinery and innovative
operations processes. As the company's founders and owners After recognizing the need for
and value of creating a more efficient customer experience to secure and retain business
KEY ASSETS
Titus Mold Manufacturing holds a patent for its revolutionary Virtual Design Center (VDC).
The VDC combines the best of virtual and in-person presentations and meetings, allowing
customers to work in real-time with our design engineers. This allows us to serve clients
nationwide.
Industry Analysis:
Market Area and Size and Characteristics
Market is a collection of buyers and sellers, where buyer share a particular need or want that
can be satisfied by a company’s products or services. Every business sells some type of
product or service to people. Not every buyer will buy every one’s product. People who can
be counted as potential customers are divided into three categories:
People who need or want the service or products
People who are able to buy the services or products
People who are willing to buy the services or products
Market Area:
Market area is the most important marketing considerations to thoroughly know and
understand the potential customers. As new entrepreneurs we have to analysis that in which
area we can target for our potential customers, how many they are what actual services or
product they want, why and when they want and so on. For our Traxcom Knitwear business
the potential market will be in North America such as USA, Canada and Europe. As the
preliminary stage our market area will not be so large but we are optimistic to increase our
market area step by step in near future.
Market Size and Characteristics:
As market size will be large it will be flexible to do business. There are four type of market
size exists in a country.
Monopoly market: here only one company exists in a market.
Duopoly market: here two companies exist in a market.
Oligopoly market: In oligopoly market system more than two companies exist in the market.
Perfect Competitions: This type of market system is practiced largely. In this system every
one can do business free and fairly. Business can be flexible in perfect competition. The
overall market condition remains stable in perfect competition.
As new entrepreneurs of NTRS energy savings bulb business our market size will not be so
large. Approximately 600000 units of product will be sold in 2011. Then will try to.increase
the number production unit double in the next year.
Description of the Product
Basic T- Shirt: Normal T – Shirt that means which have only color like white,
red, black, green etc. In this T-Shirt we are not using any kind of design.
Polo Shirt: Which T-Shirt those have no round collar only using collar. In this
T-Shirt we are using different kind of
Tank Top: Tank top includes in ladies collection. We are using different design
and various kind of color both light and dark color.
Shorts: We have two types of shorts. Ladies and gents. In here we are using
different design and color to attract the customer.
Trousers: We made both ladies and gents
trousers. Trousers and shorts are not same type or same size.
Tops: Tops are ladies and kids wear. These are different in color and design. In here mainly we are using light color like pink, blue, yellow etc.
Baby Sets: We are also made baby sets which are very soft. In here we are using mainly light Color like pink.
Customer
Our main target customers are North American and European buyer. In North America,
Canada and America is our main customer. On the other hand, In Europe, England, France,
Germany, Italy, Nominee, Check Republic, Denmark etc are the buyer.
We have two types of customer-
Direct customer:
Direct customers are those customers, who buy our product directly via L/C and don’t have
any middle man in between.
Indirect customer:
Indirect customers are those customers who buy our product indirectly via buying house.
Here, buying house get some commission gives the L/C in the name of the company.
Name of buyers Name of buying house
Country of origin Remards
H&M H&M Sweden Direct
Kiabi Tritox texle ltd FranceWall mart Fashion maker CanadaAddidus World of texlite GermanyNext Vsage UKJackpot Ic company DenmarkZava Zava Itally DirectAmcom Am com Canada
Competitor
We will find to different kind of competitors here. One is the local competitors and the other
is the international competitors. Our local knitwear company is our local competitors like:
Nasa Knitwear, logos knitwear, mondol knitwear etc. Our international competitors are china,
India, Hong Kong, Vietnam, Indonesia, Pakistan etc.
In here we have some advantages. Like-
China:
Right now China is shifting to the luxuries product. They have no interest on knit wear
business any more. This is an advantage for us. So, we might capture some more new market
which is right now capturing by the China.
India:
In India, there product price is relatively high compare to Bangladesh. One the other hand,
there product quality not so good again compare to Bangladesh. As a result we might get
some competitive advantage here.
Pakistan:
Right now Pakistan is facing political problem. As a result, no buyer is interested to invest in
Pakistan.
If our diplomacy with other country is good we might enjoy some benefit. For example:
Quota system. In early age of 2000 Canada gave us quota benefit, where our business
organization has to buy the quota. So, we have to make strong diplomacy policy with North
America and European country to enjoy this kind of benefit.
Marketing Mix Strategy
Marketing mix is the set of marketing tools that the farm uses to pursue its marketing
objectives in the target market. As a new entrepreneur we will try to utilize these marketing
tools in a proper way.
Figure: Marketing Mix
Product
The products of S&M Garments Com. Ltd include:
trouser, t-shirt, polo shirt, under wear etc. Here we
will try to maintain the best quality and design of the product according to the customer’s
requirement. Our product will be available in different sizes, such as extra large, large,
medium and small sizes. In case of packaging we will try to maintain well designed package
to increase the promotional value. Usually we will not provide any warranties for our
product, but if there is any problem in our product then we will try to adjust it with the next
shipment.
Price
While setting the price, we will try to cover the price in such a way that must have acceptable
to the customer, must have competitive with similar products and will cover the cost. For our
product the list price will start from $ 1 to $ 30 .It can vary from product to product. We will
also provide discount system; it may be occasional discount, seasonal discount, and discount
for regular buyers and so on.
Place
For our knitwear products, we will have no distribution channel. We will hire cargo and
directly put it to the ship. It will be our distribution channel. More over us will set the
appropriate location for our product. In case of inventory we will always keep 5% of product
in the warehouse in case of shortage and surplus. The transportation, our company will use to
reach the target customer will be cargos and ships.
Promotion
We will provide different types of short term incentives to encourage the purchase. By
building good relations with the company’s favorable publicity, building up a good corporate
image and handling unfavorable events we can increase the promotion for our product.
Critical risk and Assumption
Here, we will discuss about the risk our business might face. We have to try to minimize it as
much as possible.
Competitor risk:
Competitor always risk for an organization. It is true for international business or local
business. In here we might face competition by local company or by the international parties.
Local company
International parties
Local company:
We have a lot of Knitwear Company in our country. If we face competition by them, that
refer to local company competition. For example: Nasa Group, Mondol group, Logos etc.
International parties:
If we face competitor by the other country like: China, Vietnam, Hong Kong etc. That goes
to country competitor or international parties’ competition.
Quota Risk:
It is directly effect to the price & quantity of the product that refers to non-tariff Barriers. In
2004, USA & CANADA had a Quota system. They said that they will import a fix amount of
product each year from Bangladesh and our business organization used to buy it. But now we
don’t enjoy this benefit anymore.
Political risk:
We might face political risk when we involve in international business. Here we have to talk
about two parties.
Local political risk
International political risk
Local political risk:
We see sometime political party put presser in the Business organization for their own benefit
we need to calculate that all the time.
International political risk:
If two countries government make decision that they will not do business with each other and
also government does not allow to do business with other country our business might be
effected.
For example: Israel, we are not allowed to do business with Israel.
Economic risk:
Right now the whole world is facing the economic crisis. It also heavily affects the
international business. We see that people does not have enough money in their hand so they
can not purchase the product.
Price risk:
People do not have enough money so their purchasing power decreases. As a result our
product price also decreases but still people are not buying the product. Right now the whole
world is facing the price risk.
Demand risk:
Day by day people demand is decreasing because they don’t have money in their hand. For
example: we read an article in internet where I find that whoever used to buy 10 T-shirt now
they are buying 3 or 4 T-shirt.
Market risk:
We heavily depend on North America & European market. Now their demand decreases. So
we are facing the Market risk. Here, we have to find the new market to minimize the market
risk.
Suppliers risk:
Suppliers form an important link in the company’s overall customer value delivery system.
They provide the resources need by the company to the product its goods and services.
Supplier problems can seriously affect the organization. Organization managers must watch
suppliers problem such as (supply shortages or delays, labor strikes and other events can cast
sales in the short run) that it may not create risk of the organization.
Inflation risk:
Inflation is very much related with economic growth of a country. High inflation create
problem for economic growth. If we can minimize the inflation rate that will help us to do the
economic growth it also affected the international business. So we have to minimize it as
much as possible.
Currency risk:
We are doing international business .As a result we have to deal with international
currency .It might fluctuate more than we expected some time. We have to set a price for
currency with the bank so that we can minimize the currency risk.
Investment risk:
Any investments for a new business always hold the risk. As investment is high risk will be
also high. So the company should take better investment decision and have to have risk
taking capacity.
Culture risk:
Culture refers to the learned norms based on attitudes, values and beliefs of a group of
people because people simultaneously belong to different groups that have different culture
and most of the culture are interrelated various aspects. If we don’t know the culture of each
other we might face lot of problem to do business.
Management risk:
Many management problems and issues can be approached in ways that are rational, logical,
objective, and systematic. Managers can gather data, facts and objective information
quantitative model and decision making techniques .If the management can not make right
decision or adopt decision making skills organization can fall management risk.
Marketing risk:
Right now we are facing the marketing risk. The buyer is not placing the order so companies
cannot get the order from the market that really creating big problem for the companies.
Worker risk:
If the worker does not perform their work properly that might create huge risk for the
company. If worker goes against their employer that is main risk for the organization.
Financial statement:
Some country government wants the financial statement once in a year some government
want it twice in a year and also three times in a year .It might increase or decrease the cost of
the organization so we have to think about it too.
Partnership Risk:
Here, we might face problem by the partners too. We have to keep in mind that and try to
minimize that as much as possible
Environment risk:
The wastages of our product make create problem for the environment and it make create
problem for the organization.
Social risk:
As a business organization we can not do any thing that create problem for the society and
society people. If we do so we might face problem by the social interest group, politician and
public etc.
Contingent risk:
Contingent refers damage to property. Such as Due to fire, Due to accidents, Due to floods,
Buildings failures, Automobile \Vehicles, Machinery, fixtures, Materials stocks, Due to
burglars\thefts. So if thus things are happened it may create risk for the organization.
Compensation and Ownership
PARTNERSHIP DEET
Name & Address of the Firm: S&M Garments Com. Ltd.
