On trading of consumer products whose PLC is less than a year

The IdeaSPLC productsMarketBusiness StrategyProcurement StrategyHuman Resource ManagementQuick ExpansionProducts needs to be exploredLeveraging the platformFunding

The idea is to get involved in trading of SPLC (Short Product Life Cycle) products like china boll or magic magnet

The price of such products vary from Rs. 5 to Rs. 100 and these are available at everywhere…village, city, metro city, on bus, on train, on road…

The industry is worth more than a billion dollar but extremely unorganized and the whole industry work in grey market

The idea is to get bigger slice by organizing people, marketing and supply chain

Short Product Life Cycle items are those products whose life cycle is less than a year

It means that the products become obsolete and there is very low or no demand in the market

These products might and might not be very useful but the excitement let customer pay for the products

Its most unorganized market but has grip every where

Rural and Semi urban areas are highly potential target for such products

Even one product marketed in a state like Jharkhand might fetch Rs. 10 core during its life cycle

In a single city there might be 10 points from where these products can be offered directly to the customers

Procurement of SPLC productsHuman Resource ManagementMarketing StrategyExpansion Strategy

The main issues in such products is procurement , one product whose untapped market is in Bihar might be available in Mumbai but not available in Bihar

We are starting our business from Ranchi, Jharkhand and have identified some vendors for such products at Daily Market, Ranchi

Further we will have watch on different SPLCP through people in our network across the metro cities where such products come first

In future we will develop our network to OEMs across the world with bigger basket of SPLCPs

The most crucial part of this business is HRM and the business will be directly proportional to the number of people are in our company

We require unskilled people and Jharkhand has piles of such people at throw away prices but we will go slightly higher than unskilled people and will pay Rs. 3000 a moth plus incentives

We will train them quickly and increase the fleet fast

We will invest on team leaders who will directly report to us

First of all we will target Ranchi and our people standing on road will demonstrate our products and sell them on the spot on cash

Soon we will hire a van and people will be visiting different cities near to the centre

The vehicle will increase the mobilization and reach and finally this will result in greater revenue

We will add one by one more number of products handled by one team of different sales people

SPLC needs fast penetration and so we need to expand ourselves very fast

In a year we will capture the Jharkhand market which will include 100 urban locations and 5000 villages

Once we create the platform we will introduce the products which have higher PLC and finally one line of business will be serving existing products which will act as a cash cow

We will capture neighbor states and also up to a certain limit we will have grip on other part of the country also

Solar Battery for charging mobile and lighting LEDs, Cost Rs. 8 per unit, expected selling price Rs. 25

China note pad for writing with sketch pens and erasing, Cost Rs. ?, expected selling price Rs. 5

Sari, cost Rs. 20, selling price Rs. 40-50DVDs or 50 movies, cost Rs. 100, selling price

Rs. 150Two side bulb, cost Rs. 7, selling price Rs. 15Scratch proof film for mobile screen, cost Rs.

0.50, selling price Rs. 10

Once the team of 50 people ready then not only in SPLC products but other products can also be marketed

The platform can provide distribution facilities in state like Jharkhand

Once the concept is proved in Jharkhand it can be easily replicated to the other states

Team: Don’t waste time on searching thisFunding: Don’t be silly start with whatever in

your pocketTimeline: What is this….there is not any time

better than ‘Right Now’Financials: Forget it, first focus on creating

platform