+ All Categories
Home > Documents > Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6...

Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6...

Date post: 08-Oct-2020
Category:
Upload: others
View: 2 times
Download: 0 times
Share this document with a friend
19
Riverland Life FM PO Box 1680 LOXTON SA 5333 ABN: 72 851 565 374 100.7 Riverland Life FM Business Plan 2018-2022
Transcript
Page 1: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Life FM

PO Box 1680 LOXTON SA 5333

ABN: 72 851 565 374

100.7 Riverland Life FM Business Plan 2018-2022

Page 2: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 3

Contents

Organisation Details ........................................................................................... 4

Vision and Values ................................................................................................ 5 Our Vision ..................................................................................................... 5 Our Mission ................................................................................................... 5 Values .......................................................................................................... 5

A PLAN FOR DEVELOPMENT AND SUSTAINABILITY ............................................ 7

Programming ...................................................................................................... 8 Responding to Community Needs ..................................................................... 8

Programming Criteria & Objectives ..................................................................... 8 Talk Programmes ........................................................................................... 9 Music Programming ........................................................................................ 9 Future Programming Requirements .................................................................. 9

Station Strategy ................................................................................................ 10 Market position ............................................................................................ 10 Unique Product ............................................................................................ 10 Participation ................................................................................................ 10 Promotion ................................................................................................... 10

CORE STRATEGIC OBJECTIVES .......................................................................... 11

3 ‘Smart Objectives’ (updated 2019) ................................................................... 11 Stronger On-air Team ................................................................................... 11 Stronger ‘Add-Ministry’ ................................................................................. 11 Waikerie Transmission Project ....................................................................... 11

Human Resources ............................................................................................. 12 MANAGEMENT ............................................................................................. 12 Key personnel – Areas of Responsibility .......................................................... 12 Future Human Resource Requirements ........................................................... 12 Non-current Assets and Equipment ................................................................ 13

STATION OFFICE .................................................................................. 13 STUDIOS ............................................................................................ 13 TRANSMISSION SITE & OUTSITE BROADCASTING ................................... 14

Future Asset & Equipment Requirements......................................................... 14

FINANCES ......................................................................................................... 14 Action Plan: Current Strategic Objectives (updated 2019) ................................. 14

Calendar of Events ............................................................................................ 15

5-Year Planning Outlines .................................................................................. 15

Page 3: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 4

Organisation Details

Organisation name: Riverland Christian Radio Incorporated

Trading name: Riverland Life FM

Business Address: 48 Bookpurnong Terrace LOXTON SA 5333

Postal Address: PO Box 1680 LOXTON SA 5333

ABN: 72 851 565 374

Incorporated in South Australia 23/02/1998 – Registered No. A0023848E

GST registered 1/07/2000

Deductible Gift Recipient endorsed 1/07/2000 under Subdivision 30-BA of the Income

Tax Assessment Act 1997, item 1 of the table in section 30-15, 12.1.1 public fund on the

Register Of Cultural Organisations

Income Tax Exemption from 1/07/2000 under Subdivision 50-B of the Income

Assessment Act 1999, Item (1.1 – charitable institution)

GST concessions from 1/07/2005 under Division 176 of A New Tax System (Goods and

Services Tax) Act 1999

PAYG registered 1/07/2004, PAYG quarterly payment cycle

FBT rebate from 1/07/2005 under section 123E of the Fringe Benefits Tax Assessment Act

1986

Domain name: www.riverlandlife.org.au

ACMA Details (updated 2018)

ACMA Customer ID: 1170553

Licence Area: RIVERLAND RA1

Licence Service: Community Broadcasting Licence

Apparatus Licence: 10462125/1

Service licence: 10177/1746529, current to 9/07/2023

Community Interest: Religious - Christian

Broadcast Site: Bookpurnong Terrace 4km WSW of LOXTON

Assigned Frequency: 100.7 MHz

Page 4: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 5

Vision and Values

Our Vision

To influence people and communities for their well-being, through promoting the gospel of

Jesus Christ and communicating God’s life-giving words of hope.

Our Mission

• Creating contemporary, relevant programming and presentations that engage and

inspire listeners in their daily living

• Impacting lives with a consistent message of hope and positivity

• Promoting good physical, emotional, mental and spiritual health through programmes

that are positive, uplifting, entertaining and informative

• Communicating in various forms a Gospel-based, Biblical worldview that leads people

to a revelation of God’s love and grace

• Encouraging and assisting the local Christian Church to connect in positive and

helpful ways with their communities

Values

Riverland Life FM serves alongside and on behalf of the local Christian community, to serve

both those who are already part of the Church and those who are yet to be introduced to

Him. Riverland Life FM is not ‘church on the radio’; our intent is to point people to Christ

and give the responsibility for their pastoral care to the local church of their choosing.

Corporately, and individually as members of the team at Riverland Life FM:

• We endorse the core beliefs and values of the Church through adherence to our

Statement of Faith (the Nicene Creed)

• We seek to keep in regular contact with the local Christian community

• We seek to work in partnership with local churches as part of the Church

• We seek to encourage the Church in their daily lives and in their outreach to their

community

Page 5: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 6

In keeping with the values of the faith, our personnel will:

• Aim to love, esteem and serve others in the name of our Lord Jesus Christ

• Seek to encourage one another, speak honestly and with love, and act for the benefit

of others

• Seek to act positively, generously and optimistically and as a team

Riverland Life FM is a ‘community interest’ broadcaster. However, as the Riverland’s only

community broadcaster we take seriously our responsibility to serve the wider community by

providing a good quality, positive, family-friendly and accessible radio service. As such we

welcome people from the wider community to participate in the programming and

production of the broadcast, provided that such participation does not contradict or negate

our values or programming priorities.

In speaking to our listeners and engaging with the public we will seek to:

• Value and respect all people as individuals made in God’s image and loved by Him

• Take care to listen and attend to what people say, without judgment

• Encourage people and uplift them

• Be genuine and honest, speaking the truth with a loving concern for others

• Humbly serving others

… and when working with the Riverland community for a shared purpose we seek to:

• Be professional and courteous in manner and speech, seeking to honourably

represent the station

• Be open to new ideas and considerate of programming requests

• Meet programming requests as much as we are able, be flexible wherever possible,

provided that the programming will result in a positive listening experience

• Make decisions and act in harmony with our values and purpose by adhering to

station policies and protocols

• Seek to be and to provide examples of Christ-like character through a positive and

professional work ethic that is characterised by patience and kindness to all those

who engage with the station

• Be mindful that our purpose is to serve, and that the radio service is produced by the

community for the community

In our interaction with sponsors and other supporters of the station we seek to:

• Be professional and courteous in manner and speech, seeking to honourably

represent the station

• Maintain integrity and honesty, and a positive attitude

• Be well prepared for meetings and interviews

• Be concerned for the sponsor’s welfare and make offers that are in their best interest

• Follow through on what is promised

• Support the businesses of sponsors as much as one is able, not expecting special

treatment

• Report to Management any gifts or discounts personally received from sponsors

• Communicate all station related interaction with sponsors to Management

Page 6: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 7

A PLAN FOR DEVELOPMENT AND SUSTAINABILITY

PROMOTE AND INFORM

Promote Station identity, programmes, personalities, activities and inform

community and supporter networks through newsletters, e-news, on-air, website, social media, local press, visits, events, expos

ENGAGE

Connect with supporters, listeners, churches and business owners through

social media, phone and online surveys, calling for feedback, quizzes and competitions, giveaways, on-air charity campaigns, studio workshops,

networking at events, church visits, sponsorship promotions, radiothons, AGM

RECRUIT

Recruit people to Board of Management, radio shows, volunteering as

technicians, audio production, fund-raising activities, radiothon response teams, promotions, event planning

ORGANISE

Form teams in specific areas of operations – Governance, Administration,

Fundraising, Sponsorship Sales, Programming & On-air, OB’s, Training, Promotions, Technical Operations.

Apply to external agencies for Leadership Training.

CELEBRATE

Annual Dinner & Awards

Page 7: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 8

Programming

Responding to Community Needs

• Programming that respects and demonstrates basic Christian beliefs and values

• Serving a wide range of ages and interests in our community of interest, including

programming suitable for families with young children and giving young people in

particular access to the medium of radio for self-development, self-expression and

educational purposes.

• Providing content of special interest and value to Christians, including faith-based talk

and music

• Providing access for Christian churches and groups to promote their activities in the

community, and an avenue to offer their voluntary services to the wider community.

• Promoting unity and partnerships between and with Christian groups to facilitate

communication and assist the local Church in its mission.

Programming Criteria & Objectives

Programmes will be produced from a general Christian perspective, while also using

language and contexts that are easily understood by listeners who might be searching for

understanding.

The station shall at all times broadcast informative and entertaining, quality of life, programs

which will:

• Project an image that is down-to-earth, relevant, honest and supportive

• Inspire non-believers to adopt a life of faith, hope and love in the living God while

edifying and encouraging believers

• Help people to live fuller, happier lives

• Strengthen and endorse marriage and the traditional family unit

• Publicise the work of charitable groups and identify the social needs of the region in

order to encourage a supportive pro-active community

• Build links between churches, between the Church and society, and between local

churches and the station, by sharing news of activities and special events, including

associations and agencies that are not Christian-based but have a Christian ethos

• Always be of good taste

Broadly, content on Riverland Life FM:

• Must not be inconsistent with Christian core beliefs

• Must be generic enough to be appreciated by the majority of the target audience and

fit the larger audience’s appeal

• Must be entertaining and interesting, relevant and topical

• Be designed to appeal to the majority of the target audience demographic and profile

which is broadly 25-48 years old, with a focus on 30-36 year olds. Therefore, our

station will conform primarily to a “Hot Adult Contemporary” (with a Christian

leaning) format.

Page 8: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 9

The station will present a well-balanced blend of content aimed at meeting the spiritual and

social needs of the whole community.

The station will abide by the Community Broadcasting Association of Australia (CBAA) Codes

of Practice, in place for all community radio broadcasters.

Talk Programmes

Riverland Life FM will programme a variety of talk programmes that reflect the values and

interests of the community of interest, giving particular attention to:

• Developing new local shows and segments and increasing local content

• Maintaining a contemporary, fresh and relevant broadcast that appeals to the

majority of the target audience demographic

• Having presenters that are able to support the vision and reflect the values of the

station

Music Programming

Riverland Life FM respects the core family values of the community interest, and seeks to

support these values through music that is deemed suitable for people of all ages,

particularly young children, and that does not overtly oppose the basic values of the

Christian faith.

Music played on the station across the day:

• Will be of excellent quality, and appeal to the majority of the target audience

demographic and profile, which is broadly an age range of 25-46 years.

• Will have lyrics that are not contrary to the Biblically based values of the station and

our community interest, are generally encouraging and supportive and if not overtly

positive, then insightful and helpful to the listener in reflecting real life human

experience – provided they open up opportunities to present a Biblical worldview.

• Will not have official video clip/s of the performance of the song that are sexually

suggestive, extremely violent or graphic or otherwise unsuitable for viewing by young

children

• Is performed by an artist that has not made a deliberate public stance against the

Biblically based values and principles of the station

• Will include a proportion of music that is at least 25% Australian content

Final say on a song’s inclusion or exclusion is at the discretion of the Programming Director.

Music must be of a good technical quality (although exceptions shall be made for local artists

in some cases).

Future Programming Requirements

5-year plan for Programming and the Development of New Content: See Appendix 1, 5-YEAR PROGRAMMING PLAN, at end of document

Page 9: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 10

Station Strategy

Market position

100.7 Riverland Life FM is the only community broadcaster in the region and provides a full-

time radio service. Riverland Life FM targets a similar age range to that of Magic FM 93.1.

Other FM broadcasters in the Riverland region are:

105.1 ABC Classic FM (Classical)

101.9 JJJ (CHR/alternative)

93.9 ABC News Radio

Magic 93.1 (CHR/Hot AC)

AM broadcasters include:

801-5RM Classic Hits

1062 ABC (talk format)

1305 ABC Radio National

Narrowcast:

1557 KIX (country music)

5TAB (Racing)

88.0 FM Renmark, Waikerie (Vision Radio)

87.6 FM Renmark, Berri, Barmera, Loxton, Waikerie (Faith FM)

Unique Product

Riverland Life FM is a contemporary music format FM radio broadcaster, playing Hot AC, CHR

Music genres across the day with alternative offerings (eg heavy rock/metal) in some

selected timeslots. The audience we seek to target is 12-42 years of age. In serving our

community interest, Riverland Life FM plays 30-35% Contemporary Christian music.

Riverland Life FM plays at least 25% Australian music content.

Radio content is selected to conform to our general programming policy which is designed to

give the station a positive, family-friendly sound and contemporary sound that is relevant to

our regional Australian context.

Participation

As a community broadcaster, Riverland Life FM welcomes and encourages participation from

individuals and groups in the community. Radio programming ideas are readily considered

with a willingness to develop and trial new concepts for local on-air content.

Promotion

Riverland Life FM seeks to engage the community and listeners through:

Regular Newsletters

Social Media, Station Website and Email (E-news)

On-air Promotion and Outside Broadcasts

Word of mouth, events, speaking visits at community group gatherings

Local Newspapers

Page 10: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 11

CORE STRATEGIC OBJECTIVES

Over the next five years we aim to:

Provide a positive, family-friendly media alternative in the Riverland;

Endeavour to achieve high standards in all aspects of operations, especially in the

encouragement and development of the talents and abilities of staff and volunteers;

Increase the number of people regularly participating in programming and in support roles

(technical, sponsorship sales, fundraising, administration)

Grow our support base and promote membership;

Find new people to serve on the Board of Management through engaging with supporters

and members;

Seek out and develop quality programming that is new, relevant and appealing;

Maintain equipment and facilities, develop technologically, expand our resource base and

create the capacity to grow and develop into the future.

3 ‘Smart Objectives’ (updated 2019)

Stronger On-air Team

A: Studio Workshops – 3-4 per year

B: Add at least 2 new regular on-air presenters each year

C: Increase local content – run at least one local show every day

Stronger ‘Add-Ministry’

A: Employ Office Assistant (2 hours/week)

B: Promotions Team

Waikerie Transmission Project

A: Waikerie Transmission Workgroup

B: Finance Plan for Waikerie Transmission

C: Waikerie representation on Board of Management

Page 11: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 12

Human Resources

MANAGEMENT

The Board of Management will appoint a Station Manager to oversee the implementation of

policies, strategic plans and budgets, financial and organisational obligations and personnel.

The Board of Management will take responsibility for the appointment of personnel, financial

oversight, Membership rolls and Members meetings. The Board will also initially make any

arrangements necessary for outside broadcasts, and for promotional activities in the

community.

The Board of Management, together with the Station Manager will prepare and review

policies, strategic plans and budgets, including those relating to sponsorship and fund-

raising.

Key personnel – Areas of Responsibility

Current staff (updated 2019)

Job Title/Area Name Paid/Volunteer Skills or strengths

Station Manager Heather

Saunders

Paid 0.5 B.Ed

12 years experience in

programming and administration

Office Assistant Margot

Smythe

Paid 0.1 Graphic Design

Sponsorship

Louise

Gutsche

Volunteer Previous experience with station

in Sponsorship sales

Technical

Maintenance

Rohan

Scarfe

Volunteer 20 years small business

management (retail)

Onair experience

Technical

Assistance

Mike

Western

Volunteer Assoc. Dip Electronic Engineering,

A-Class Electricial licence,

Registered Cabler

Technical

Co-ordinator

Samuel

Taylor

Volunteer Working full-time in IT support

services

Technical Adviser Gary

Wheatcroft

Volunteer Broadcast Technician

BOCP Radio Broadcast Electronics

Promotions

Co-ordinator

Erin Harrald Volunteer Networks

Future Human Resource Requirements

5-year plan for the Growth and Allocation of Personnel: See Appendix 2, 5-YEAR PERSONNEL PLAN, at end of document

Page 12: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 13

OPERATIONAL FACILITIES & EQUIPMENT

Non-current Assets and Equipment (current July 2018)

STATION OFFICE

3 desks, 4 desk chairs

2 trestle-style tables

2 cupboards, 1 3-drawer filing cabinet

Photocopier, Laminator, Binder, Disc Paper cutter, Shredder, Whiteboard

Multi-function Monochrome Laser Printer/Fax

Colour Laser Printer

Phone base, 3 handsets

Sony Xperia mobile handset

2 Vinyl banners, 2 corflute signs

Modem-routers, network cabling, power boards and cables

Miscellaneous computer systems and peripheral equipment

Miscellaneous stationery items, cleaning and maintenance items

STUDIOS

2 Demountable studios

1 desk, 4 desk chairs

2 computer systems with peripherals

2 audio mixer desks, 2 Rode broadcast microphones, 3 standard mics, 3 headphones

2 desk mounted microphone stands, 1 floor microphone stand

Dynamics Processor, Compressor-Limiter, 2 M-Audio pre USB interface soundcards

Barix Instreamer

Miscellaneous audio devices (speakers, 2 MP3 recorder-players, CD-radio players)

Digital Hybrid telephone call extractor

1 rack, UPS, Servicing Tool kit

Page 13: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 14

TRANSMISSION SITE & OUTSITE BROADCASTING

FM Turbo Processor; Exciter; Transmitter; Emergency Audio Switch;

1 Cabinet transmission rack

OB Equipment: Tie-line field unit, Exstreamer, 3 headsets, 1 microphone , 1 headphones,

power supplies, 2 flags

Future Asset & Equipment Requirements

5-year plan for Asset Management, Equipment Replacement & Technical Development See Item 3, 5-YEAR PLAN – ASSETS & EQUIPMENT, at end of document

FINANCES

Action Plan: Current Strategic Objectives (updated 2020)

Strategic Objectives Date of

expected

completion

Person

responsible

Sign up sponsors for Live Football Broadcasts March Board

Review/update General Sponsorship Campaigns

May-June Board

Fund Translator service in Waikerie township

- Test Broadcast

- Waikerie Transmitter Appeal

- Plan Launch Launch Day event

- Waikerie Sponsorship Drive

February 2021 Board

(Project Manager –

Brenton Reimann)

Set targets and plan Fundraising strategies for

- March Membership

- June Appeal

- November Appeal

February Station Manager

Grant Applications

- CBF

March / August Station Manager

/Board

5-year plan for Financial Income & Expenditure: See Appendix 4, 5-YEAR BUDGET, at end of document

Page 14: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Riverland Christian Radio Inc t/a Riverland Life FM Business Plan 2018-2022

Riverland Life FM 5-Year Business Plan v2 Page 15

Calendar of Events

Campaigns Communications Board Personnel Visits

July e-News (2) Event

Planning Community

August e-News (2) Studio

Workshop

September Charity

engagement

Newsletter

Notice of AGM

e-News (4)

Riverland

Field Days

October e-News (2) AGM Community

Event

November

Radio

Appeal /

Fundraiser

Newsletter

+ e-News (4)

On-air

appeal Churches

December e-News (1) Celebrate

January e-News (1) Sponsorship

February Newsletter

+ e-News (2) Sponsorship

Community

Event

March Membership e-News (4) Sponsorship Studio

Workshop Churches

April e-News Football OB

starts

May Newsletter

e-News

Studio

Workshop Community

June Radio

Appeal e-News (4)

On-air

appeal

5-Year Planning Outlines

The following pages contain:

Appendix 1. Programming: 5-Year Content Objectives & Development

Appendix 2. Personnel: 5-Year Development Plan

Appendix 3. Technical: 5-Year Plan Assets and Equipment

Appendix 4. Finance: 5-Year Budget

Page 15: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Programming Objectives – Content Development

Appendix 1 - 100.7 RIVERLAND LIFE FM 5-YEAR STRATEGIC BUSINESS PLAN – PROGRAMMING

2018 2019 2020 2021 2022

MUSIC 25-30% Australian Music; 30-35% Christian Music

Expand Music Consultancy to more listeners (web-based surveys, social media, face-to-face surveys, on-air polls

Investigate sources of local music (SA) and locally

Programming team: Review Nights schedule Review Music Programming Policy

Review Day schedule

WORD-BASED Investigate and add new content every year (at least)

Review Programming Policy, News Service and Scheduling

Survey listeners

LOCAL CONTENT Explore new programming concepts, add new segments, shows, seasonal content

Review/plan local content (programming team)

Investigate local Indigenous programming – eg, discussion/testimony; Aboriginal Health (AC Care)

Waikerie based content production

OUTSIDE BROADCASTS Develop OB team – Riverland Football Live Broadcasts

Community Event Outside Broadcast

Page 16: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Key personnel – Roles & Responsibilities

Appendix 2 - 100.7 RIVERLAND LIFE FM 5-YEAR STRATEGIC BUSINESS PLAN – PERSONNEL

Key personnel – 5-Year Directions: Roles & Responsibilities

2017-2018 2019 2020 2021 2022

Board of

Management Governance, Compliance, Strategic Planning, Employment, Finance

Membership

Policies Policy Development & Review

Promotional Activities, Sponsorship

Co-ordinating RFL OB

Station Manager Management of Station Facilities and Personnel, Finance Reporting, Compliance Procedures, Training

Policies Policy Implementation

Programming & Content Oversight

Book-keeping

Membership Records & Communications

Media Communications (newsletter, email)

Volunteers Announcing, Content Production, Programming Consultation, Technical, Social Media Communications, Maintenance

Co-ordinating OB’s

Promotional Activities, Media Communications

(newsletter, email, flyers)

Membership Records and Communications

Waikerie Operations

Programming & Production Co-ordinator

Other Paid Staff Office Assistant

Sponsorship Sales

Financial Book-keeper

Page 17: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

Technical Resources – 5-Year Plan - Assets & Equipment

Appendix 3 - 100.7 RIVERLAND LIFE FM 5-YEAR STRATEGIC BUSINESS PLAN – ASSETS & EQUIPMENT

2017-2018 2019 2020 2021 2022

Station Office

Computers Replace 2 computer systems (Reception + Finance)

Printing Replace Photocopier

Software Microsoft Office upgrade

Networks Upgrade wireless (NBN)

Studios Air-conditioning

Audio 1 new microphone 2 new headphones

Computer systems Replace computer systems

Support systems UPS maintenance Replace logging system

Outside Broadcasting & Recording

OB Gear Maintenance Add 1 new headset

2 MP3 recorders

Loxton Tx Site Investigate direct link options Increase UPS capability

Waikerie Tx Site Test Equipment (loan) Transmitter, Receiver,

Emergency Audio,

Power connection,

Enclosure

Page 18: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

FINANCE – 5-Year BUDGET

Appendix 4 - 100.7 RIVERLAND LIFE FM 5-YEAR STRATEGIC BUSINESS PLAN – BUDGET

INCOME Actual

2016

Actual

2017

2018 2019 2020 2021 2022

Membership 2,039.99 1,220.00 1,300.00 1,600.00 1,800.00 1,900.00 2,000.00

Donations 25,705.00 29,000 34,000.00 37,000.00 37,500.00 36,000.00 36,000.00

Fundraising 3,007.00 0.00 6,500.00 4,800.00 5,500.00 6,800.00 10,000.00

Grants 10,162.00 11,298.09 18,000.00 17,000.00 15,000.00 17,000.00 16,000.00

Sponsorship 34,385.21 28,352.63 32,000.00 36,000.00 40,000.00 43,000.00 45,000.00

Other 343.47 213.37 200.00 200.00 250.00 300.00 300.00

TOTAL 75,642.67 70,084.09 92,000.00 96,600.00 100,050.00 105,000.00 109,300.00

EXPENSES

Fundraising 4,333.89 0.00 1,500.00 1,500.00 1,200.00 1,800.00 2,200.00

Promotions 568.92 0.00 600.00 800.00 800.00 1000.00 1000.00

Sponsorship 276.68 171.68 350.00 490.00 4,020.00 4,020.00 4,690.00

Phone/ Mobile 656.41 643.81 750.00 750.00 800.00 1000.00 1050.00

Office Rent 9,991.28 10,183.42 10,200.00 10,200.00 10,500.00 10,500.00 10,500.00

Sundry Office 271.67 205.88 220.00 250.00 250.00 275.00 275.00

Print & Post 1,492.26 860.20 1,500.00 2,000.00 1,800.00 2,000.00 2,200.00

Internet/Software 853.04 1,022.89 1,300.00 1,800.00 1,200.00 1,200.00 1,500.00

Page 19: Business Plan template - 100.7 Riverland Life FM...Riverland Life FM 5-Year Business Plan v2 Page 6 In keeping with the values of the faith, our personnel will: • Aim to love, esteem

FINANCE – 5-Year BUDGET

Appendix 4 - 100.7 RIVERLAND LIFE FM 5-YEAR STRATEGIC BUSINESS PLAN – BUDGET

Office Electricity 1,754.65 2,189.33 2,300.00 2,300.00 2,400.00 2,400.00 2,400.00

Office Security 208.00 208.00 208.00 208.00 210.00 212.00 215.00

Financial 1,650.00 1,700.00 1,750.00 1,800.00 1,850.00 1,900.00 1,950.00

Insurance 2,037.85 1,473.55 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00

Hospitality 871.27 1,508.21 1,200.00 1,500.00 1,600.00 1,700.00 1,800.00

Associations 1,067.02 1,606.81 1,700.00 1,700.00 1,800.00 1,800.00 1,900.00

Training 0.00 76.77 200.00 300.00 400.00 450.00 600.00

Programming 3,927.68 3,927.24 4,100.00 4,100.00 4,100.00 4,200.00 4,200.00

Music Copyright 1,261.39 1,229.65 1,300.00 1,300.00 1,500.00 1,800.00 2,100.00

ACMA 39.00 39.00 200.00 150.00 150.00 150.00 150.00

Personnel 26,484.74 29,600.42 32,000.00 34,000.00 36,000.00 39,000.00 40,000.00

Project Managem 0.00 0.00 2,100.00 420.00 0.00 0.00 0.00

Transmission 20,231.19 20,113.47 22,750.00 22,300.00 22,350.00 22,400.00 22,500.00

Tech/Assets 240.21 674.65 10,600.00 2,200.00 1,200.00 800.00 800.00

Fees & Rounding 381.15 100.11 120.00 120.00 150.00 175.00 200.00

Bad Debts 0.00 545.46 0.00 0.00 0.00 0.00 0.00

Depreciation 4,596.00 0.00 4,000.00 4,200.00 4,500.00 4,300.00 4,000.00

TOTAL 83,194.30 78,080.55 102,348.00 95,788.00 100,180.00 104,482.00 107,630.00


Recommended