Title of the Business Plan
December 2, 2013
Business Plan Template
Name
Company/Project name
Company logo if possible
1
1. Problem to be solved Describe the problem you are going to solve.
XXX – XXX
XXX – XXX
Describe how serious it is and how valuable it is if you are able to solve Detail description of problem
XXX – XXX
XXX – XXX
Pictures/images if possible
2
Target Customer Describe your target customer in detail.
The most important customer segment(XX% of the total sales): XXX – X – X – X
No.2 important segment(XX% of the total sales): XXX – X – X – X
XXX(behavior, etc.)
XXX(decision making process, etc.)
Influencer:
Detail description of the most important customer (Describe how we can influence)
What are the important customer segments?
Pictures/images if possible
3
2. Vision
In the era of … ,
XXX
XXX
XXX
Describe your desire and commitment.
Needs to be quite exciting and convincing.
Audience initially has lots of doubt and skepticism . They need to become a fan of the business and the CEO while observing his/her energy, commitment and excitement.
Elaborate your idea and fill the box fully.
Complete a sentence
Within the xox above
Fill the boxes above. Don’t leave a space open
4
XXX
XXX
XXX
XXX
3. Management Team
Co-founders/members CEO/Project Leader
Describe how you and the management team is strong.
5
4. Product Describe your product in detail.
XXX
XXX
XXX
XXX
Key features and uniqueness of the product Detail description of product
Pictures/images if possible
6
5. Market Potential Describe the market in detail.
XXX
XXX
XXX
XXX
Describe the uniqueness of the market Describe market size and growth
Pictures/images if possible
7
6. Strategy
xxx xxx
xxx
Describe key elements of your strategy, i.e., how you plan to win.
Needs to have clear and concise key words which are convincing as a whole.
Please modify freely as you like.
8
Product Priorities Describe how the products can be prioritized based on two criterion.
H
M
L
Strength of the company
L M H
Attra
ctiv
en
ess o
f the m
ark
et
XXX XXX
XXX
9
XXX
XXX
XXX
XXX
XXX XXX
Our approach Weakness of competitors
XXX XXX
Product Competitiveness Describe how the products exceed competition in detail. Share iimportant insight
10
7. Alliance
XXX
Company
XXX
XXX XXX
Describe how the company/project can attract and leverage strong alliance players
Describe three to four key players you work with
11
8. Business Model
XXX
XXX
XXX
XXX
How do you keep profitable business Business model
Describe how the company makes money effectively.
Business model is getting more and more important.
Describe your business scheme
12
XXX
XXX
XXX
XXX
9. Organization
Product Development Project Leader
XXX
XXX
XXX
XXX
Marketing/Sales Production
Describe how you plan to establish a very strong team to accomplish the task
In case of Internet service, web operation
13
Action Items Responsibil
ities In 6 months In 12 months
Target after the kickoff meeting
10. Action Plan
XXX XXX XXX XXX
XXX XXX XXX XXX
XXX XXX XXX XXX
XXX XXX XXX XXX
XXX XXX XXX XXX
Describe specific action items with clear 6 months and 12 months targets.
XXX XXX XXX XXX
14
Aggressive case
Pessimistic case
Expected volume
Average price
Target market
Share
Average cost of goods
Other costs
Gross margin
Manufacturing facilities cost
75,000
$580
Domestic $XXBillion + Global $XXBillion
7.5%
$65
$5Million
40%
100,000
10%
$3Million
$8Million
50%
Base case*
5%
50,000
$4 Million
30%
xxx
* Assumed to have 80% probability
11. Financial Projection
Assumptions
reasons
Describe the assumption for the financial estimates.
Exact numbers are not that important. The range of the estimates is much more important
xxx
xxx
xxx
xxx
xxx
xxx
xxx
Please change numbers to fit your business
15
5-year Projection
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2013 2015 2017
Base case
Aggressive case
Pessimistic case
Base case
$XX million in 2 years Aggressive case
$XX million in 2 years
Describe aggressive, base and pessimistic 2-year monthly projections.
This helps the audience have the better feel of the business.
Net revenue Cost of goods sold Gross margin General and Administrative expenses Cash at the end of each month Capital requirement
Pessimistic case
$XX million in 2 years
16
12. Required Capital
XXX
XXX
XXX
XXX
How the capital will be used Required capital
Describe required capital amount you ask and how you will use it effectively
17
XXX
XXX
XXX
XXX
XXX XXX
13. Expected Business Risks
Our approach Expected Risks
XXX XXX
Describe expected business risks which let the audience feel much more comfortable about the entrepreneur
18
14. Commitment Describe how you are committed to get this done (Typically not included in a business plan, but for today, please show your commitment to the rest of us
XXX
XXX