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Business Plan WA 2014 Docx

Date post: 10-Oct-2015
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Business Plan
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BUSINESS PLAN OUTLINE WA EXPANSIONIt is 7-Elevens desire to select the best-qualified candidate(s) for our Western Australian expansion.

The submission of and subsequent review of this Business Plan is a vital and integral part of the approval process.

A Business Plan is important to your success. It provides a detailed analysis of how a franchise is proposed to be operated. It also provides a guide to monitor and assess growth, profitability and finance. We encourage you to make your Business Plan a living document, constantly reviewing and updating the details throughout the life of your business, should you be successful.

NAME:

BUSINESS NAME:

CURRENT STORE(S) PERFORMANCE:Store NumberStore NameTurnoverLast Retail Review Score

ARE YOU INTERESTED IN A NON-FUEL STORE?

ARE YOU INTERESTED IN A FUEL STORE?

HOW MANY STORES ARE YOU INTERESTED IN TOTAL?

DO YOU HAVE A PREFERRED SITE(S)?

Personal IntroductionPlease discuss your background, work and business experience, specific skills you have and how they will assist in your relocation to the West

Executive SummaryPlease provide an overview of the entire Business Plan and Key Points of your business proposal

RelocationPlease discuss what factors influenced your decision to relocate to Perth WA Sales Performance Please describe in detail what ideas/plans you have to drive sales performance and how will you execute the plan Fuel Performance (If Applicable)What ideas do you have around driving fuel performance and how will you convert customers who purchase fuel to also purchase merchandise?Franchisee Responsibilities As a Franchisee, what do you see as your most important responsibilities and why?Business Goals / Objectives - Short Term (Next 6 Months) Please take time to complete your business goals in as much detail as possible. These will need to be realistic and

achievable within a reasonable time frame.

Goal / Objective

Person

ResponsibleAction

Business Goals / Objectives Long Term (Next 12 Months)Goal / Objective

Person

ResponsibleAction

Key Business FocusPlease describe how you will manage the below key areas of the business and your plans for sustained improvement

Focus Area

Action

Sales and Profitability

Operational Procedures

Stock, Merchandising and Range

Customer Service

Competitors

Complete a review of the main competitors in the WA market, selling similar or like products

Business NameBusiness TypeProduct MixGeneral Comments

Eg. Coles ExpressFuel and ConvenienceDrinks, Snacks, Coffee, Food & Fuel

SWOT Analysis Please describe both your personal and business SWOT characteristics

Strengths

Weaknesses

Opportunities

Threats

Customer Experience A 7-Eleven we Think Customer First - Please discuss a strategy that ensures your customers will receive the best possible experience and how you and your staff will execute and deliver this

Store BudgetPerhaps the most important component of the Business Plan and certainly the foundation for your first year in business is the 12-month budget, including year to date totals, by month.

The 7-Eleven Sales, Gross Profit and Expense Budget form will assist you in preparing a 12 month financial statement, or store budget. You should prepare a few projections that show best case, worst case and expected case scenarios and the effects that each case may have on you financially as a Franchisee.

Please answer the following:

How will you meet the business cash flow needs if sales are initially slower than expected?How will you be financing the purchase of the Franchise?Which bank or financial institution are you financing with, and what percentage finance are you seeking?Please supply name and contact details of your finance broker or bankerHow have you accumulated your capital for this purchase?What research have you completed on the Western Australian retail market in particular, the convenience sector?Employee Staffing and Management

Your ability to select the right employees will be critical in your ability to operate successfully. Please discuss your plans to recruit, train and maintain quality employees. Outline staffing numbers and the role they will play in the operation of your store.

Please discuss the thought process you used in budgeting to meet the task and customer service demands of a 24-hour, 7 days a week operation and how you expect seasonality or other factors specific to the store to affect Payroll expensesStore Roster and PayrollThe Employee Roster Costing form will assist you in preparing an estimated roster and cost, including penalty rates and allowances. You should prepare a full roster and costing for the first month of your operation and then on going once you have settled into the business and a routine. Please show who is working and when consider peak periods, deliveries and weekends.

**Important Note** You are required by law to pay correct award rates to all employees, these rates are set by the Fair Work Commission of Australia and must be adhered to, a copy of the award rates are attached below. You will also need to budget for Superannuation and Work Cover for all relevant staff.Key People

NameRoleSkills / Attributes

Risks

Please describe in detail any risks you see in achieving outcomes of this Business Plan

Current OperationPlease explain your plans and future of your current 7-Eleven Franchise

AttachmentsDo you plan on selling your current 7-Eleven Franchise? Y / NConclusionPlease explain why both you and 7-Eleven will benefit from entering into a close relationship in a new market

Documents supplied to assist in completing the Business Plan

1) Statement of Average Earnings (New Store National)

2) Blank Weekly Roster

3) Employee Roster Costing Form4) Award Rates of Pay

5) Budget Forecast

6) Map highlighting stores that have been Board approved


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