Business Plan WiMedia(1)

8/3/2019 Business Plan WiMedia(1)

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Faculty of sciences

Specialized Master

Telecommunication syste19/06/2011

WIMEDIA TECHN

Supervised by:

Pr. Dr. M. Essaaidi

s engineering

OLOGY

BUSINESS

Presented

El AmraouLaghdass

PLAN

by:

yine imadounes


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Content

Summary :................................................................................................................................................ 3

Market Research : ................................................................................................................................... 5

Environment:....................................................................................................................................... 5

Demand: .............................................................................................................................................. 5

competitor product: ............................................................................................................................ 7

Business model :...................................................................................................................................... 9

The Framing Project: ........................................................................................................................... 9

The objectives:................................................................................................................................. 9

The stakes:....................................................................................................................................... 9

Finality: ............................................................................................................................................ 9

Customers:..................................................................................................................................... 10

Finances :....................................................................................................................................... 10

Cost structure : .............................................................................................................................. 11

Revenue :....................................................................................................................................... 11

Products and Services :.......................................................................................................................... 12

D-Link DWA-645 - Carte PCMCIA wireless 802.11n 300 Mbps the COST 28 euro. ...................... 13

Management : ....................................................................................................................................... 13

Infrastructure : ...................................................................................................................................... 15

Risk assessment :................................................................................................................................... 15

Risk Management :................................................................................................................................ 15


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Summary :

WiMedia's UWB technology represents the next evolution of Wireless Personal Area

Networks (WPANs) offering end users wireless freedom and convenience in a broad

range of PC and consumer electronics products. Current WiMedia products are

offered by major OEMs including Imation, Dell and Toshiba, as well as smaller OEMs

such as Atlona and Warpia. These products include Wireless USB docking stations,

hard drives, projectors and Laptop to HDTV audio/video extenders. Wimedia Alliance

is also focused on providing specifications for streaming video applications.

WiMedias technology is an ISO-published radio standard for high-speed, ultra-

wideband (UWB) wireless connectivity that offers an unsurpassed combination of

high data throughput rates and low energy consumption. With regulatory approval in

major markets worldwide, this technology has gained broad industry momentum as

evidenced by its selection for Wireless USB and high-speed Bluetooth.

The aim of our project is to manufacture and distribute the cards WiMedia, which is

for people who use computers and smart phones to connect easily and quickly

Transfer data.

The future it intends to convert our company Limited Liability Company in limited

company to make it international and global market access easily.


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The project Wi-Media offers many solutions for problems of wireless connections is

to say, it solves the flow problem.

This technology is unique in its qualities, which we can say we're going to attack the

market after a short period.

It was thought to install the company in Tetouan and after 5 years, our goal is to see

this product in the world. What makes us sure of the success of our project is the

quality of service.


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Market Research :

Environment:

The environment is favorable because Morocco is the gateway to Africa and also very

closes to Europe.

We will establish in Tetouan because of the short distance between Tetouan and

Tangier Med port, which helps us to move the product easily.

Companies that have established in Morocco offers a salary to engineers and

technicians unless American countries and Europe.

For engineers and technicians will not have problems such as Morocco has expertise

in this area, such as window cards manufactured in Morocco are the most secure and

perform worldwide.

Demand:

Today there are no computers and smart phones without Bluetooth or wireless card,

the throughput of these Technologies is insufficient to transfer data that have a large

capacity.

For example when I need to transmit or receive a high-capacity data when using

other technologies take several hours, the WiMedia provides a very high rate that will

accelerate the speed of transmission and reception of high-capacity data, hence the

demand on this map will be very strong. Maps WiMedia has a very promising market

for sale.

For example the WUSB proposed by the WiMedia Alliance to replace wired USB

connections with old and his USB.


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The WUSB works very well in the payroll of America and also it will attack the world

as WUSB allows for a tremendous speed transmit or receive data.

There are a profitable market for the commercialization of our products and the need

for a connection speed and rate very important Transfer helps us to have customers

everywhere.

The main customers are large companies like HP computers, Dell, Acer ... and the big

companies that make smart phones that use a wireless connection for the Transfer of

data.

The policy will be indirect sales and distribution channels will wind wholesaler.

Our work is with large companys computers, smart phones and those of multimedia

devices (TV ...)


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Competitor product:

There are competing products such as wireless Bluetooth, the throughput of these

technologies is low compared to the WiMedia. Wi-Fi has long range than WiMedia.

Wi-Fi and Zigbee are known in the international market but as I mentioned before

the project plays on the WiMedia throughput is most important in the transmission

or reception of data.

We will file a patent which protects intellectual property (WIPO), to protect our

product.

Matrice de SWOT :


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The company isvery close to majormarkets such asthe Europeanmarket.

Very goodintegration ofclients.

Good knowledgeof competition.

Demand forinnovation willincrease.

Highthroughput.

Low power

consumption. Quality of

services

St

opp

rengths Weaknesses

Threatsortunities

8

Lack ofsupplier.

financing. The

emergenceof newtechnology.

For the brakeswill cause theprice toresearch andengineers whodo the work.

The range isshort comparedto wifi.


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Business model :

The Framing Project:

The objectives:

Our limited liability company with a capital of 5 million DH.

Shows the average advertising, mailing and posting their advertising budget will be

50,000 DH.

The distribution will be for the countries of North America, Europe and soon in Africa

and Asia.

o The trajectory of this company in the next 5 years:

The first year high advertising and distribution in the worldwide.

2nd and 3rd year increase in turnover .

4th and 5th we are trying to convert our company in limited company.

Our target to manufacture a product that meets customer needs with a cheaper

price.

We will recruit engineers in Telecom also in electronics, to do the work of the

engineers we need a 20 + technical manager.

The stakes:

The circumstances could jeopardize the strategies in this business plan as lack

financial or development of new technology.

Like all projects there are risks such as economic crises. This kind of project requires a

major capital.

Finality:

The project will be the first WiMedia in Africa because of lack of such companies.


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Customers:

o Target Customer:

Most of the customers are large company that manufactures devices of Multimedia,

These companies are installed here in Morocco and Europe.

o Distribution Channel:

We have all the means by which the company provides products and services to

customers. This includes the company's marketing and distribution strategy.

o Customer Relationship:

Because of the quality of services that offers our company, we can make good

relations with major companies in the area wireless conexion. With respect to the

communication there is no problem, we have the jurisdiction.

Sales will direct our premises, we help customers buy and use the company's

products or services.

Finances :

o Investment:The investment required for facilities, equipment and working capital to start or

maintain operations.

Detailed list of expenditures and funding sources for these funds and when they are

needed.

The fiscal plan includes a benefit of 12 months and a projected loss, a profit of four

years and a projection of loss, a cash flow projection, a pro forma balance sheet, and

a calculation of profitability. Together they provide a reasonable estimate of the

financial future of our company. More importantly, the process of reflection on the

financial help improve our knowledge about the inner workings of our financial

business.


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Assets liabilities funding sources

-gross Capital

2 million DH

-Capital

2 million DH

Maghreb Bank

-Inventories of raw materials

500.000,00 DH

- Stocks of finished products

500.000,00dh

- reserves

1 million DH

-Borrowings and other debt

500.000,00 DH

Popular bank

-Investment securities

300.000,00

-Accounts payable

1 million DH

major company

TOTAL

3.3 million DH

TOTAL

4.5 million DH

Cost structure :

The expenses needed to produce products or services are described in 500,000.00 DH

value proposition.

Revenue :

The income of our company receives from the sale of products or services. This

includes sales volume and revenue forecasts and assumptions and logic used to make

projections.


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Products and Services :

Detail of our products or services (technical specifications, drawings, photographs,

brochures, and other bulky items belong in Appendices).

We have a lot of product and services such as our main product are the manufacture

of WiMedia cards technology that allows the user to transfer and receive data with

an enormous speed.

Factors we will give competitive advantages is the quality of products and services as

well because as you know the Chinese product is of poor quality.

We can make WiMedia cards and sell at a price lower than other competitor.


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Prices, fees, structures and leasing of our products and services:

D-Link DWA-645 - Carte PCMCIA wireless 802.11n 300 Mbps the COST 28 euro.

The first version of our product is wimedia.1 and the price will be offer is 30 euro,

Management :

The price is a little more than another technology because of this service by WiMedia.

For distribution will be for countries in North America and Europe, Africa and

Asia soon.

Communication :

advertising for medium we will use posters, mailings, ads ...


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the advertising budget will be 100,000 dh, and effectiveness will be

controlled by the Benefit

Distribution: policy will sell our indirect distribution channels are wholesalers.

A general engineer who will manage the company from day to day, experience that

the engineer brings to the company is the new technology, he has special expertise in

wireless connection.

We have over 10 employees, the project manager is the general engineer and we

have 8 technicians and 3 engineers specialized in electronics.

We need a telecom engineer post; we are seeking lending or investors.

Board of directors

Management advisory board

Attorney

Accountant

Insurance agent

Banker

Consultant or consultants

Mentors and key advisors

As we have quoted above assets and liabilities held outside the company and the

total personal net worth is 1 million DH.


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Infrastructure :

Production: Infrastructure was well-equipped laboratories for scientific as Research

and production machinery.

It has vehicles and the date of release will be the opening of our society

We have a stock.

It will mean significant development to ensure quality control.

Risk assessment :

Circumstances that might jeopardize the strategies contained in the business plan as,

lack financial or development of new technology.

Risk Management :

The circumstances could put at risk the strategies in this business plan

It will be three main headings:

First the lack of budget, as you know it's a project that requires very large revenue to

achieve the goals marked.

Second, is the problem of suppliers in case our supplier was financing problems or

natural disaster?

Third, the emergence of a new competitive technology of our product.

The risk is a potential danger more or less predictable, which can affect the outcome

of the project. It will not be possible to eliminate all, does not exist zero risk.

Of course, it is considered unseemly to guard against the risks inherent to operating a

complex project or not elsewhere. However, it is essential to undertake a

comprehensive study of potential risks and reasoned more or less predictable, to

move beyond beliefs true or not.


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A thorough risk assessment is a good guarantee success of the project's why it was

thought to have solutions for the different risks that can threaten our project.

The following are some solutions to avoid these risks:

For the budget problem is going to contacted the various banks companies that exist

in Morocco, as organizations that help young entrepreneurs for example,

'Entrepreneur Association Morocco' or else.

For suppliers it is not a big problem because our project is based on research so we

buy that simple circuits such as diodes, resistors...

The only thing that threatens our existence is the appearance of a new technologys

why we have laboratories very well equipped to conduct research for new versions

more efficient than the current version.

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Business Plan WiMedia(1)

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