BUSINESSPLANNER

EXCLUSIVELY FOR

QUICK ANSWER TO SET-UP F INANCES , TAXES , LEGALESE

Sole proprietorship, LLC or other?

Not all of these are necessary.Check with your local business license government office.LICENSE CHECKLIST

FINANCIAL SUPPORT: COST OF START UP

ITEMS

PRODUCT SUPPLIES

SHIPPING SUPPLIES

MARKETING MATERIALS

SHOP SET-UP

PRICE

Country Business License City Business License Resale Tax License

OTHER OTHER

TOTAL:

1

BUSINESS PLANNER

BUSINESS PLAN OF EXCITEMENT

What are you going to sell?

How much are you going to sell it for?

Sole proprietorship, LLC or other? Yes No

Will your pricing be similar or will you offer something more so you can charge more?

Are you making or buying your product to sell?

How much do the materials and samples cost to make or buy?

Do you need any software or equipment to create your products?

PRODUCT LINE

HOW WILL YOUR COMPANY BE DIFFERENT? WILL YOU COMPETE ON PREMIUM POSITIONING,

CONVENIENCE OR PRICE?

Making Buying

Do you need to order raw materials or samples? Yes No

Yes No

2

BUSINESS PLANNER

2

BUS INESS PLAN OF EXCITEMENT

What boxes will best fit your products?

Where can you buy those boxes in bulk?

How do you plan to package the product itself?

What inserts and information do you plan on adding to the package?

Are you going to ship internationally?

Which shipping carrier are you going to use and why?

Are you going to print shipping labels from home or brave the post office each time you need to ship an order?

PACKAGING AND SHIPPING

Yes No

3

BUSINESS PLANNER

BUSINESS PLAN OF EXCITEMENT

How are you going to address each customer?

Are you going to have an email signature?

CUSTOMER SERVICE

What questions do you expect to receive from customers?

If you receive a question repeatedly is there a copy and paste answer you can give them?

Yes No

BUSINESS PLANNER

4

BUSINESS PLAN OF EXCITEMENT

Are you going to ask for feedback, reviews or testimonials?

CUSTOMER SERVICE

What are you going to do or say if a customer is unhappy that their product wasn’t received?

What are you going to do or say if a customer doesn’t like the product you sent them?

Yes No

WHAT IS YOUR RETURN AND REFUND POLICY?

5

BUSINESS PLANNER

BUSINESS PLAN OF EXCITEMENT

Are you going to brand your packaging materials?

BRANDING

What colors is your logo going to be?

What fonts do you want for your marketing materials?

Are you going to create your logo, use a pre-made logo or hire a designer?

What are your business colors?

Are you going to have a symbol with your logo or just lettering?

Yes No

Do you need an etsy banner or shop banner? Yes No

Do you need social media icons to match your logo? Yes No

Do you need a matching, branded facebook fan page? Twitter? Pinterest?

6

BUSINESS PLANNER

BUSINESS PLAN OF EXCITEMENT

PHOTOGRAPHY

Do you want a traditional white, grey or black background for your products?

Do you want a textured background like a grey linen?

What camera are you going to use?

What lighting are you going to use?

Are you going to put a watermark on your photos? Yes No

Are you going to put any other text on your photos? Yes No

Are you going to photograph any color options too? Yes No

7

BUSINESS PLANNER

BUSINESS PLAN OF EXCITEMENT

BOOKKEEPING

CUPCAKE FUNNEL

Are you going to use any software to help you?

Are you going to hire a bookkeeper? Yes No

Are you going to use spreadsheets? Yes No

Yes No

Traffic Sources

Selling Platform

Email List Discount Offer

8

DESCRIBE THE DIFFERENT PROMOTIONS YOU’LL HAVE TO GET PEOPLE TO SIGN UP FOR YOUR EMAIL LIST

BUSINESS PLANNER

BUSINESS PLAN OF EXCITEMENT

MARKETING

List a few photographed scenes that go with your branding and products?

Who do you see in your marketing photographs with your products?

What props will you need for your first marketing scene?

9

DESCRIBE HOW YOU SEE YOUR PRODUCTS DISPLAYED IN YOUR FIRST THEMED MARKETING CAMPAIGN

BUSINESS PLANNER

BUSINESS PLANNER

GETT ING PAID AND CHEAPEST /BEST SH IPP ING OPT ION

Paypal? Authorize.net? Both? Other?

Packaging materials?

Where to buy packaging materials?

MERCHANT OPTIONS

10

DESCRIBE THE EXPERIENCE YOUR BESTIES SHOULD FEEL WHILE THEY OPEN YOUR PRESENT AND HOW YOU’LL

PREPARE THAT FEELING IN YOUR PACKAGING

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