Date post: | 20-Nov-2015 |
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Farm Business Planning
For Your Life
Harris Ivens
Successful Business Planning:
40% Thinking 40% Research 20% Feedback
Farm For Profit, Not For ProducGon
Sydenham, Ontario
Which leads to financial success?
Working Harder Working Smarter
Providing More Value
hLp://acGonablebooks.com/wp-content/uploads/2010/10/typical-retail-graph.jpg
What can you do now to ensure your future
success?
4 Tips..
Profitability Is #1
Do What You Love (and let others do the same)
Get Diversity Right
Create Mad Value (and more profit!!!!)
#1 Create Mad Value & Cut Costs
Customer Value = Problem Solved
Feature What it is
Local
Cer*fied Organic Grass-Fed
Customer service
Benefit What it does
Feature What it is
Local Cer*fied Organic
Grass-Fed Customer service
Benefit What it does
= Tastes good = Food you can trust = Increased health = 100% sa*sfac*on
More Info: Lean Startup Model
Product Benefits Create Value By Solving Customer Needs
Gains Cheaper Convenience Experience Personal Values Customer service Community
Product Benefits Create Value By Solving Customer Needs
Pains Food safety Cost of food Inconvenience Health Risks Saves *me
Value ProposiGon =
Why Customers Choose You
Pros vs Cons
The Real Veggie Experience
Spectacle
For more: Blue Ocean Strategy
Everdale.org
Value ProposiNon What Value do we deliver to the customer? Which one of our customers problems are we helping to solve? Which customer needs are we saGsfying? Jobs, Pains & Gains
#1 Create Mad Value & More Profit
Customer Value = Problem Solved = Money In Pocket
#2 Do what you LOVE &
and let others do the same
#3 Get Diversity Right
Diversity Products, Not Processes
hLp://en.wikibooks.org/wiki/Organic_Business_Guide/Print_version#mediaviewer/File:Folie11.jpg
#4 Money Making is #1
(by at least a bit)
Profitability Is #1
Do What You Love (and let others do the same)
Get Diversity Right
Create Mad Value (while you save $$$$$$$$$)
WriGng the business plan
Prove your profitability Bullet points (at least to start) Invest 400 hours = $400,000 Put you in it make it real Get Help: Farm it out for feedback
Thats a Good idea
.isnt good enough
What can you do now to ensure your future
success?
More ideas
Start small, get profitable, then get big Build your market before producGon Create really happy customers Be as scalable as possible (up and down) WriGng stuff down = finding it later Know your strengths, weaknesses and get advice!
Cooperate & Collaborate Never COMPETE Know it all: Invest in your networks
Business Growth Stages
0
2
4
6
8
10
12
14
16
18
20
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
10,000
s of d
ollars
Gross income
Asset Value
END