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FACTORS AFFECTING

BUSINESS ENVIRONMENT

  PRESENTED BY:-

  EC-4

 

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4x4x4 ROADMAP OF NESTLE

 

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KEY FA T R F BU INE

ENVIRONMENT

  MICRO

FACTORS1. Philosophy of business

  enterprise

2. Way of working ofenterprise

3. Type of ownership

4. Competitors

5. Customers/Clients

. !uppliers

". #arketing $hannel

%. Publi$

  MACRO FACTORS

1. Physi$al or e$ologi$al  en&ironment

2. 'emographi$en&ironment

3. ($onomi$ en&ironment4. Politi$al or legalen&ironment

5. !o$io)Cultural

en&ironment. Te$hnologi$alen&ironment

". *nternational

en&ironment

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PHILOSOPHY OF BUSINESS

ENVIRONMENT Consumers + ,utrition- ealth an

Wellness - 0uality assuran$e an prou$tsafety - Consumer $ommuni$ation.

uman rights an labour pra$ti$es +

uman rights in our business a$ti&ities. ur people+ eaership an personal

responsibility- !afety an health at work.

!uppliers an $ustomers + !upplier an$ustomer relations - gri$ulture an rurale&elopment.

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 WAY OF WORKING OF ENTERPRISE

Working of &arious epartments in

business) aw material

#anufa$turing

Pa$king

Transport

Waste isposal

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COMPETITORS

'esire $ompetitors

6enri$ $ompetitors

7ran $ompetitors

*n *nian market ,estle is fa$ing tough$ompetition with these brans)

  7ritannia- Co8ee ay- eritage foos-9wality.

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CUSTOMERS/CLIENTS

*mmeiate $ustomers

(n $ustomers

:oo is lo$al

eason of longiti&ity

,estle $onstantly try to get getting $loseto their $onsumers. eg. spent threeays li&ing with people in the suburbsof ima in Peru to unerstan theirmoti&ations- e$ision making ane&eryay aspe$ts of their life.

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• ,ew Prou$ts)

Clinutren- line of prou$ts for senior$iti;ens

i

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MARKETING CHANNELS

 &ertisement

#arketing resear$h Pa$kaging promotion

'istribution transportation

The basi$ marketing strategy of the,estle was to e&elop brans for ea$htheir prou$t instea of fo$using on

making bran &alue for the entire$ompany.

7e the leaing multinational $ompany in

foo- nutrition an wellness.

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 ENVIRONMENT

,atural Capital)

  )7ioi&ersity

  )($osystem !er&i$es

  )*nert ser&i$es

,estle>s $ommitment towars nature)

,estle>s approa$h)

  )use of natural refrigerants  )eu$tion of 66 emission

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POLITICAL & LEGAL FACTORS

isk fa$tor

*n$rease or e$rease in ta?es *mpa$t on e$onomy

Change in regulations

Politi$al stability

*n !aui rabia an @nite rab(mirates ,estle fa$es the *slami$ awan has $reate the ,estle alalCommittee to foresee the alal prou$tsprou$e by ,estle #alaysia.

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TECHNOLOGICAL ENVIRONMENT

*nno&ation of te$hnologi$al prou$ts

Te$hnologi$al $hange Creating estru$tions

#arketing

,ew methos of manufa$ture

Te$hnology use in ,estle)

 –

ealthier fats #alt e?tra$tion

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SWOT ANALYSIS

!T(,6T+)

• ($onomi$al) low $ost operators

• !trong bran name) high le&el of marketshares

W(9,(!!+)

• (ntering into markets that are alreay mature• a$k of awareness

PPT@,*T*(!+)

•

Con$entrating on these areas $an in$rease sale T(T!+)

• !egments are being share by $ompetitors

• @n$ertain $onitions will a8e$t the sales.

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IMPACTS OF MAGGI

(mployees impa$t

!uppliers impa$te *mpa$t on share market

ther nooles making $ompaniesa8e$te

Consumers ha&e be$ome more$on$ious of their foo eating habits.

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SOCIO-CULTURAL ENVIRONMENT

What is !o$io A What is Cultural A What

is en&ironment A (n&ironmental nalysis

,estle>s approa$h

•  Types of prou$t

•  Bariety

  C::(( CCT(!,'(!

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NESTLE BRANDS

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QUIZ

1.*n whi$h (uropean $ountry i ,estle

originate Ao:ran$e

o ustria

o7elgium

o!wit;erlan

2. Whi$h of these was a traemark of giant ,estle

$ompanyAo  $ow feeing her $alf 

o  woman bottle)feeing a baby eer

o ambs su$kling from a mother ewe

o  bir feeing $hi$ks in a nest

l f l

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3. ,ame at least 5 prou$ts of ,estle

4. ow many brans appro?.D of ,estleare there)

o5== to 1===

o1=== to 15==

o15== to 2===

o bo&e 2===

5. ea

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 THANK YOU