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CHINESE
KOPITIAMS
Hmm …
WHAT IS A KopitiamDEFINITION , BRIEF HISTORY AND
TIMELINE OF A LOCAL EATERY
KOPI + TIAM‘Coffee’ in Malay ‘Shop’ in Hokkien
A cross between a coffee shop and a breakfast restaurant traditionally set in Southeast Asia, predominantly in Malaysia, Singapore and Indonesia.
CHINESE KOPITIAMS
CHINESE KOPITIAMS
Kopitiams usually have a short menu of different dishes, but the foods that are constantly present are …
tea
toast bread
Soft – boiled eggAnd of course…
Coffee
COME TOGETHER
SO HOW DOES THIS ALL
CHINESE KOPITIAMS THE HISTORY
It all begun with the late immigrants, the Hainanese in SEA
Hainan海南
1850 AD
They were actively looking for jobs
But all lucrative trades were taken by
Hokkiens and Teochows
NO
So they found their spot in the service
industry, participating largely in F&B
The kopitiamindustry had a successful
boom following the Hainanese’
involvement
Well –endorsed by locals, it now becomes a very important
culture of Malaysia
KOPITIAM TIMELINE
TRADITIONAL COFFEE MAKING
( SOCK STRAINING )
OPENS EARLY
BEFRIENDS WITH CUSTOMERS
PLACE TO SIT AND ENJOY
19TH – 20TH CENTURY 21ST CENTURY
RETAINS SOME CLASSIC
ELEMENTS
WIDE MIRRORS, WOODEN
TABLES & CHAIRS
MENU WITH WIDE VARIETY .
Description of
Businesses
JING QUAN BRIEF DESCRIPTION
FOUNDED
YEAR 2003
FOUNDER
CHONG HENG
LOONG AND WIFE
BUSINESS
CHINESE – STYLED
KOPITIAM AT DAY .
CHINESE
RESTAURANT AT
NIGHT
JING QUAN CONTEXTUAL STUDY
SCHOOLSRESIDENTIAL
SHOPLOTS
JING QUAN BRIEF DESCRIPTION
CUSTOMERS
LOCALS & SENIOR
CITIZENS
1000 per DAY
MAIN PRODUCT
BREAD
TEA . COFFEE
DIM SUM
STALLS
10 HAWKER STALLS
MAINLY CHINESE
DISHES
JING QUAN HISTORY
BUYING IN
BOUGHT THE BUSINESS
FROM THE ORIGINAL
KOPITIAM OPERATOR
FOR RM100,000
HOW IT ALL BEGAN
MARKET NEEDS .
PERCEPTUALLY
EARNING .
SIMPLE OPERATION
HILLVIEW BRIEF DESCRIPTION
FOUNDED
YEAR 2005
FOUNDER
LOW KONG BIN
AND WIFE
BUSINESS
CHINESE – STYLED
KOPITIAM.
CLOSES AS SOON
AS PEAK HOURS
ARE OFF.
HILLVIEW CONTEXTUAL STUDY
GUANYIN
CAVE
INDUSTRIAL
AREA
RESIDENTIAL
SHOPLOTS
HILLVIEW BRIEF DESCRIPTION
CUSTOMERS
LOCALS & SENIOR
CITIZENS
300 per MONTH
MAIN PRODUCT
BREAD
TEA . COFFEE
BOILED EGGS
STALLS
4 DURING DAYTIME
MAINLY CHINESE
DISHES
HILLVIEW HISTORY
BUYING IN
BOUGHT THE BUSINESS
FROM THE ORIGINAL
KOPITIAM OPERATOR
FOR RM20,000
HOW IT ALL BEGAN
TRANSITION IN LIFE.
PERCEPTUALLY
EARNING .
SIMPLE OPERATION
Comparative
Analysis
JINGQUAN COMPETITORS
COMPETITORS
JING QUAN HAS 3 COMPETITORS, 2 OF THEM
ARE LOCATED IN BK2 WHILE THE OTHER IS
LOCATED 500M AWAY IN BK3
LENG LAM
PUCHONG14
SHIOK
THE EDGE
LONGER ESTABLISHED.
STRATEGIC LOCATION.
VARIETY.
COMPETITOR 1 LENG LAM
PROFILE
ESTABLISHED 1990S
CHINESE – STYLED KOPITIAM.
THE EDGE
HAS SPECIALIZED CUISINE.
VARIETY.
COMPETITOR 2 PUCHONG14
PROFILE
ESTABLISHED LATELY.
YONG TAU FU AS MAIN THEME.
SELLS OTHER DISHES AS WELL
THE EDGE
OFFERS WESTERN CUISINE
WHICH IS UNAVAILABLE
LOCALLY.
COMFORTABLE AMBIENCE..
COMPETITOR 3 SHIOK
PROFILE
ESTABLISHED LATELY.
WESTERN CUISINE.
HILLVIEW COMPETITORS
COMPETITORS
HILLVIEWS HAS MORE THAN 10 COMPETITORS
IN THE SONG CHOON GARDEN AREA, BUT
KIM LAI, LITTLE IPOH , AND SONGCHOON
KOPITIAM ARE THE MOST PROMINENT
AMONGST ALL
KIM LAI
LITTLE IPOH
SONGCHOON
THE EDGE
LONGER ESTABLISHED.
CUSTOMER LOYALTY.
TRANSITIONING.
COMPETITOR 1 KIM LAI
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. ECONOMY
RICE SELLER DURING NOON.
THE EDGE
LONGER ESTABLISHED.
LARGER CAPACITY.
MORE VARIETY.
STRATEGIC LOCATION.
TRANSITIONING.
COMPETITOR 2 LITTLE IPOH
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. FOOD
COURT AT NIGHT.
THE EDGE
LONGER ESTABLISHED.
LARGER CAPACITY.
MORE VARIETY.
STRATEGIC LOCATION.
TRANSITIONING.
COMPETITOR 3 SONG CHOON
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. CHINESE
RESTAURANT AT NIGHT
COMPETITION STRATEGIES #1 JING QUAN
QUALITY
OF SERVICE
COMPETITION STRATEGIES #2 JING QUAN
THE
PRICING
COMPETITION STRATEGIES #3 JING QUAN
CONTROL
OVER
BUSINESS
COMPETITION STRATEGIES #4 JING QUAN
QUALITY
OF
PRODUCTS
COMPETITION STRATEGIES #5 JING QUAN
ADVERTISE -
MENT
COMPETITION STRATEGIES #6 JING QUAN
EFFECTIVE
USE OF
PREMISE
CUSTOMER
LOYALTY
OBSTACLES FACED BY NEW BUSINESSES
PASSION &
DEDICATION
OBSTACLES FACED BY NEW BUSINESSES
SUPPLY &
DEMANDUNIQUENESS
COMPETITION STRATEGIES #1 HILLVIEW
QUALITY
OF RAW
MATERIALS
COMPETITION STRATEGIES #2 HILLVIEW
THE
PRODUCT
COMPETITION STRATEGIES #3 HILLVIEW
THE
PRICING
COMPETITION STRATEGIES #4 HILLVIEW
PROMOTION
OF BUSINESS
OBSTACLES FACED BY NEW BUSINESSES
PAYMENT
& FEES
GOVERNMENT
OFFICIALS
NATURE OF MARKET
PERFECT
COMPETITION
SIMILARITIES
kopitiam
STYLE OF BUSINESS
OWNED BY MARRIED COUPLES
TYPE OF BUSINESS
LOCATION AT RESIDENTIAL AREA
SIMILARITIES
LOCAL
RESIDENTS &
SENIOR CITIZENS
HOW IT BEGAN
CUSTOMERS
WORKING HOURS
TAKING OVER
FROM PREVIOUS
OWNER
DIFFERENCES
SURFACE
AREA OF
PREMISE
DIFFERENCES
LOCATION
DIFFERENCES
STYLE OF
COFFEE
MAKING
DIFFERENCES
FUTURE
DEVELOPME
NTS
DIFFERENCES
NUMBER OF
STAFF
UNDER
OWNER
DIFFERENCES
NUMBER OF
STAFF INCL.
HAWKERS
DIFFERENCES
NATIONALITY
OF STAFF
DIFFERENCES
NUMBER OF
HAWKER
STALLS
DIFFERENCES
NUMBER OF
COMPETITORS
DIFFERENCES
ANNUAL
REVENUE
FIGURE
DIFFERENCES
ESTIMATED
EXPENDITURE
PER DAY
DIFFERENCES
ENVIRONMENT
OF SHOP
WHO IS MORE
COMMERCIALLY
SUCCESSFUL
HIGHER ANNUAL REVENUE FIGURE
VARIETY OF FOOD
NUMBER OF CUSTOMERS
JINGQUAN KOPITIAM
WEAK ADVERTISING
ADVERTISE FURTHER IMPROVE HYGIENE
MODERATE HYGIENE
HILLVIEW KOPITIAMWEAK RESTAURANT
FACILITIES AND LAYOUT
IMPROVE LAYOUT AND REPLACE OLD FACILITIES
EMPHASIZE HYGIENE
WEAK HYGIENE
HILLVIEW KOPITIAM
IMPROVE COMMUNICATION WITH CUSTOMERS
LIVELESS ATMOSPHERE