BUSINESS PROPOSALSGROUP 13

SHRADDHA SHAW

VAASANTHIHA

SAHITH AN KRISHNA

SAURAV DEY

NIKHIL ABRAHAM

• A PROPOSALS IS A PERSUASIVE DOCUMENT THAT IS

DESIGNED TO SELL AN IDEA, PRODUCT OR SERVICE.

• IT IS AN OFFER OR A BID TO DO PROJECT FOR SOMEONE.

IT SEEKS APPROVAL, PERMISSION OR FUNDING FROM THE

TARGET AUDIENCE FOR COMPLETING THE PROPOSED

PROJECT.

BUSINESS PROPOSALS

• ITS TONE IS PERSUASIVE RATHER THAN INFORMATIVE. IT IS

DESIGNED TO ELICIT A POSITIVE RESPONSE FROM THE

READER.

• THE EMPHASIS IS ON POSITIVE WORDING AND BUILDING

CREDIBILITY.

• IT IS BASED ON A FUTURE PREDICTION, NAMELY THE HOPE

THAT THE PRODUCT, IDEA OR SERVICE WOULD YIELD

BENEFICIAL RESULTS FOR THE READER; REPORTS ON THE

OTHER HAND, ARE BASED ON PAST PERFORMANCE.

HOW PROPOSALS IS DIFFERENT FROM REPORTS?

INTERNAL AND EXTERNAL PROPOSALS:

• INTERNAL PROPOSALS ARE PERSUASIVE DOCUMENTS SENT BY

AN EMPLOYEE TO A SUPERIOR. THEY CONCERN IDEAS FOR

IMPROVEMENT OF FACILITIES AT WORKPLACE,

RECOMMENDATIONS AND OTHER INTERNAL MATTERS. THEY

ARE SHORT AND INFORMAL.

• EXTERNAL PROPOSALS, ON THE OTHER HAND, ARE PROPOSALS

SENT EXTERNALLY, USUALLY TO CURRENT AND POTENTIAL

CLIENTS. THEY ARE COMMONLY USED IN CONSULTING AND

SALES. THESE ARE LONG AND RATHER FORMAL.

TYPES OF PROPOSALS:-

ACADEMIC (RESEARCH) AND BUSINESS PROPOSALS:

• ACADEMIC PROPOSALS ARE PROPOSALS THAT SEEK FUNDING

OR A GRANT FROM AN INSTITUTION OR OTHER ACADEMIC

BODY. THESE ARE SUPPORTED BY STRONG BACKGROUND

AND SECONDARY RESEARCH.

• BUSINESS PROPOSALS, ON THE OTHER HAND, SEEK TO

INFLUENCE THE READER TO BUY THEIR IDEA, PRODUCT OR

SERVICE. THEY ARE BACKED BY THE CREDENTIALS OF THE

COMPANY PROPOSING THE IDEA.

LONG AND SHORT PROPOSALS:

• PROPOSALS MAY BE AS SHORT AS TWO PAGES

OR

• AS LONG AS 100 PAGES. LONG PROPOSALS ARE USUALLY

IN RESPONSE TO A PUBLIC ADVERTISEMENT OR AN RFP(

REQUEST FOR PROPOSALS) WHICH IS ADVERTISED IN

TRADE JOURNALS, NEWSPAPERS ETC.

SOLICITED AND UNSOLICITED PROPOSALS:

• A SOLICITED PROPOSALS PROVIDES YOU WITH A DESCRIPTION

WITH WHAT THE CUSTOMER WANTS. SOLICITED PROPOSALS

ARE USUALLY SENT TO CUSTOMERS WHO ISSUE A REQUEST

FOR PROPOSAL.

• AN UNSOLICITED PROPOSALS IS SENT TO A CUSTOMER WHO

HAS NOT REQUESTED IT. ESPECIALLY CONVINCING SINCE THE

CUSTOMER HAS NOT ANTICIPATED FOR THE PROPOSAL.

QUOTATIONS:

A QUOTATION IS A PRICE LIST SENT TO THE READER

FOR THE SERVICES PROPOSED TO BE RENDERED BY

THE PROPOSER; IT CONTAINS NO OTHER DETAILS.

NORMALLY THE PROPOSER IS WELL KNOWN TO THE

READER. A QUOTATION IS ALSO A RESPONSE TO A

REQUEST FOR QUOTATION (RFQ).

PARTS OF PROPOSAL

TITLE PAGE :

NAME OF THE INDIVIDUAL

COMPANY NAME

DATE OF SUBMISSION

COVER LETTER:

A COVER SHOULD INTRODUCE THE PROPOSER, BRIEF

BIOGRAPHY OF THE PROPOSER, OUTLINE HIS OR

HER CREDITABILITY.

TABLE OF CONTENTS:

ORGANIZATION OF THE PROPOSAL

NUMBERING OF THE PAGES

LIST OF ILLUSTRATIONS:

EXACT LOCATION OF THE PICTORIAL REPRESENTATIONS (DATA

IN FORM OF CHARTS AND GRAPHS) MUST BE INDICATED IN

THIS.

MAIN DOCUMENT: SUMMARY:

PROBLEM STATEMENT.

SOLUTIONS OFFERED , METHODOLOGY TO BE ADOPTED.

BENEFITS OF THE PROPOSED OFFER, EXPECTED

OUTCOME.

SENDER’S QUALIFICATION , EXPERIENCE ,AND EXPERTISE.

INTRODUCTION:

THE PURPOSE STATEMENT EXPLAINS WHY THE PROPOSAL

HAS BEEN SUBMITTED AND WHAT IS HOPED TO BE

ACHIEVED.

IDENTIFY THE STIMULI THAT PROMPTED THE

STATEMENT OF OFFER:

SELLING YOUR IDEA , PRODUCT OR SERVICE

GET THE PROSPECTIVE CLIENT EXCITED ABOUT THE OPPORTUNITY OF

WORKING WITH YOU.

THE PROBLEM STATEMENT:

ELABORATE ON THE PROBLEM AND EXPLAIN WHY THE PROPOSED OFFER

WILL SOLVE IT.

DISCUSS THE BENEFITS OF UNDERTAKING THE PROJECT ,AND WHAT

ADVANTANGES WOULD ACCRUE IF APPROVED.

ANALYSIS: THIS SECTION EXPLORES THE FEASIBILITY OF THE PROPOSED IDEA.

TECHNICAL DESCRIPTION OF MECHANISMS, TOOLS, FACILITIES AND SO ON

FINANCIAL OR COST IMPLICATIONS, INCLUDING FEES, LEVIS, WARRANTIES AND

OTHER CHARGES.

DELIVERABLES: THIS INCLUDES TERMS AND CONDITION.

MANPOWER:

KEY PERSONNEL AND THEIR BIOGRAPHICAL BACKGROUND

MANAGERIAL STRUCTURE

CONTROL AND REPORTING MECHANISMS

SCHEDULES: THIS REQUIRES LAYING OUT TIMELINES TAKING INTO ACCOUNT

THE CONSTRAINTS , IMPLEMENTATION PLAN, GANTT CHART.

BUDGET:

THIS IS A PROPOSED ESTIMATE OF THE EXPENDITURE ALONG WITH

THE HEADS OF ACCOUNTS.

CONCLUSION:

THE SUMMARY OF THE KEY POINTS AND HOPE OF MEETING THE

REQUIREMENTS.

SUPPLEMENTARY SECTION:

• GLOSSARY:

THIS SECTION DESCRIBES THE TECHNICAL TERMS USED IN THE

PROPOSAL

MUST BE ASSEMBLED IN ALPHABETICAL ORDER.

WORKS CITED:

THIS SECTION DESCRIBES THE SOURCES OF REFERENCES USED

IN THE PROPOSAL.

IT MUST FOLLOW DESIGNATED FORMATS PRESCRIBED BY THE

APA,MLA OR CMS FOR BOTH IN-TEXT AND END-OF-

DOCUMENTS CITATIONS.

APPENDIX:

ANY ADDITIONAL INFORMATION MAY BE PUT IN THE

APPENDIX SECTION.

PROCEEDINGS OF SUBMITTING OF PROPOSAL

• IT IS NOT AN EASY TASK TO SUMBIT A PROPOSAL

• A PROPOSAL MUST BE CUSTOMIZED TO READER REQUIREMENT

• MUST BE PERSUASIVE IN NATURE

• MUST BE REALISTIC AND GENUINE

SUBMITTING A PROPOSAL

IT HAS SEVERAL STEPS

1. BID OR NOT TO BID : DECISION HAS BEEN MADE ON THE PERCEIVED VIABILITY OF

THE PROJECT, AVAILABLE BUDGET, EXPERTISE AND OTHER FACTORS

2. A TEAM IS ASSEMBLED TO DISCUSS THE GUIDELINES PROVIDED AND INPUTS ARE

COLLECTED

3. A STORY BOARD PROPOSAL OR PROTOTYPE PROPOSAL HAS TO BE MADE

4. MANAGEMENT REVIEW: VIEWS FROM ALL KEY PERSONNEL AND DEPARTMENTS ARE

COLLECTED.

5. AFTER REVIEW, PROPOSAL IS SUBMITTED TO CONCERNED AUTHORITY

6. A POST-MORTEM IS DONE AFTER SUBMITTING THE PROPOSAL

THANK YOU :)GROUP 13