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Business Reference 101Joan Divor
Burlington County Library System
Diane K. Campbell
Rider University
The Accidental Business Librarian
“I don’t have a business background!”
What are your experiences with business reference?
•What questions do you get?
•Who’s the typical patron?
•What sources do you use?
I’ve got a great idea
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Resources
•http://www.nj.gov/njbusiness/starting/•https://www.sba.gov/starting-business/•https://ucedc.com/•SCORE•SBDC
Small Business Reference Center
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My business needs more customers Resources
•Reference USA
•US Census Business Builder
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Prospecting & Marketing
Reference USA
Business to Business Markets
•US Businesses / Canadian Businesses
• Specialty• Healthcare ; New Businesses
Target Marketing – Industry Executives
Business to Business:
EXPANDING GEOGRAPHICAL MARKET• Owner insurance products
• Owners & presidents of small manufacturing companies (10-99 ‘ees)
• Gloucester County. Looking to expand to Cumberland and Salem counties.
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Downloadable into Excel or similar
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CHART
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CHART
Reference USA
Business to Consumer Markets
•New Movers
•US Consumer / Lifestyles
Business to Consumer – Residential Real Estate
Powerful target marketing capabilities
• Move distance
• Time frame
• Housing type
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Diving Into Demographics, Psychographics, Market, Competition
Demographics, attitudes, lifestyle and spending habits
• Who are my best customers & how can I reach them?
Competition
• Identify, compare and understand
• Choosing a location
Business to Consumer – Financial Services –Lifestyle Data
• Targeting high income households in Medford – legal and estate planning
• Early adopters - interest in personal finance.
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Competitive Trends
Resources
•Business Source Elite
•Regional Business News
Business Source Elite (EBSCO)
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Regional Business News (EBSCO)
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Management
Small Business Reference Center – again!
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More
LYNDA.COM: Growing Your SkillsI want to invest
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Resources
• Investoreducation.org
• Pathtoinvesting.org
• Investorwords.com
• Investopedia.com/university/stocks
•bigcharts.marketwatch.com/
• finance.yahoo.com/
• finance.google.com
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I need a job Resources
•ReferenceUSA
•New Jersey Career Connections
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ReferenceUSA
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Service delivery
Value Proposition
A statement describing how you uniquely create value for your customer.
Library Business Services
We help startups / owners bring knowledge and direction to their path to business success by providing:
• TOOLS: Access to powerful business research & sources
• NETWORK: A hub for education & community / peer connections
• GUIDANCE: Librarian expertise to get answers & leverage tools
…plus a strong commitment to integrity, service and free access.
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Questions
