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business side of Indian premier league

Date post: 20-Jan-2017
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SEMINAR ON By Alana Mariam Abraham
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Page 1: business side of Indian premier league

SEMINAR ON

ByAlana Mariam Abraham

Page 2: business side of Indian premier league

BRIEF INTRODUCTION ABOUT IPL

The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested annually by franchise teams representing Indian cities

In 2007, the Indian Cricket League was founded, with funding provided by Zee Entertainment Enterprises

The IPL is the most-attended cricket league in the world and ranks sixth among all sports leagues

Page 3: business side of Indian premier league

In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube

The brand value of IPL was estimated to be US$3.2 billion in 2014.[7] According to BCCI, the 2015 IPL season contributed

11.5 billion (US$182 million) to the GDP ₹of Indian economy.

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The Chennai Super Kings, Kolkata Knight Riders, and Mumbai Indians are the most successful teams in league's history

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What comes in and goes out ?

REVENUE REVENUE

CENTRAL LOCAL

Media Rights SponsorshipsSponsorship Rights Gate receipts

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EXPENSES

Team franchising costsPlayer costMarketingStadium expensesOther expenses

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PLAYERS REVENUE

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Government Revenue

Government earns about more than Rs 200 crore as taxes from each edition of the Indian Premier League (IPL) T20 cricket tournament.

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Taxes are accrued as Tax Deducted at Source (TDS) from the remuneration paid to players, umpires, coaches, commentators amongst others under the income tax category while advertising, marketing and consultancy services of the sporting extravaganza are taxed under the service tax bracket.

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.Entertainment tax: the tax paid at around 20% on the sale of tickets to each state government where the matches are held.

Tax deducted at source- on all payments to domestic players tax is deducted at 10 pet cent on their fee, professional fee, in case of foreign players the tax is deducted at the rate of 20- 30 % on their salary.

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service tax-the service tax on sponsorship fee is borne by the service receiver

The service tax is also earned by the government in the form of accommodation and travel (bus and plane) of the team.

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IMPACT OF IPL ON OTHER MEDIAS

IPL is telecasted after prime time slot of 8-11 pm. Currently, this slot is the most popular among housewives, it is likely that IPL will cause a dent in the ratings and revenues of other GECs.

IPL fever could have a negative rub off on the revenues of movies at the box office.

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OTHER IMPACTS

Wasteful water consumption (40-80 liters of water is used just to maintain pitches)

Pollution.

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CONCLUSION

In spite of having some negative point of IPL ,there are many advantages

Its becoming a global event

Helps Indian Economy (employment)

Page 17: business side of Indian premier league

THANK YOU


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