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BUSINESS SOLUTION CHALLENGES71914c29be388eb17d53-1badda977a4c2fdd79981f21e7c1ca8c.r28.… · A CASE...

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A CASE STUDY FOR: VUE BUSINESS Vue Entertainment, part of Vue International, one of the largest cinema groups in the world SOLUTION VMWare ® Managed Virtualisation CHALLENGES Unprecedented and unpredictable demand for tickets OUTCOME Record breaking online tickets sales with no interruption to service, and the support to achieve wider digital ambitions Vue Entertainment reaches record breaking online ticket sales with Rackspace Managed Cloud
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Page 1: BUSINESS SOLUTION CHALLENGES71914c29be388eb17d53-1badda977a4c2fdd79981f21e7c1ca8c.r28.… · A CASE STUDY FOR: VUE BUSINESS Vue Entertainment, part of Vue International, one of the

A C A S E STU DY FO R:

VU E

BUSINESSVue Entertainment, part of Vue International, one of the largest cinema groups in the world

SOLUTIONVMWare® Managed Virtualisation

CHALLENGESUnprecedented and unpredictable demand for tickets

OUTCOMERecord breaking online tickets sales with no interruption to service, and the support to achieve wider digital ambitions

Vue Entertainment reaches record breaking online ticket sales with Rackspace Managed Cloud

Page 2: BUSINESS SOLUTION CHALLENGES71914c29be388eb17d53-1badda977a4c2fdd79981f21e7c1ca8c.r28.… · A CASE STUDY FOR: VUE BUSINESS Vue Entertainment, part of Vue International, one of the

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Founded in 2003, Vue Entertainment is part of Vue International, one of the largest cinema groups in the world (outside of the U.S). The company operates over 200 cinemas around the globe which deliver a premium entertainment experience, with the best choice of content, combined with the best use of technology.

Vue Entertainment shows over 600 titles a year across 804 screens with the appetite for tickets surging at different times throughout the lifecycle of each film. This created the need for an IT infrastructure that can adapt quickly to changes in demand, thereby ensuring no negative impact on sales transactions due to the website crashing or slowing down.

Vue Entertainment selected VMware® Managed Virtualisation offering from Rackspace to support the unprecedented demand for tickets generated by blockbuster films.

The most recent blockbuster to test the IT infrastructure was Star Wars: The Force Awakens. When the box office opened for this film it experienced an unprecedented demand, with a large amount of people visiting the Vue Entertainment website ten weeks before the release date to get tickets and consume film related content. After tickets for the film went on sale, 10,000 were sold online in the first 90 minutes alone, which increased to 45,000 in the first 24 hours.

Likewise, last year, Vue Entertainment’s website received 80 million hits, with peaks in online traffic around Christmas being 30 percent higher than any previous peak.

In both cases, the surge in website visitors was dealt with by the Rackspace Managed Virtualisation solution, allowing Vue Entertainment to quickly spin up additional servers when required whilst ensuring that only the required cloud capacity was used to avoid unnecessary costs. The company also has access to a dedicated team of Rackspace support specialists who are on hand to share their expertise of dealing with traffic spikes.

Roland Jones, Executive Director, Technical Services at Vue Entertainment explains: “As well as the speed and flexibility of the technology that’s managed by Rackspace, having access to 24x7x365 support is another crucial part of how we deal with unpredictable

PUT TO THE TEST

ADAPTIVE TECHNOLOGY

“AS WELL AS THE SPEED AND FLEXIBILITY OF THE TECHNOLOGY THAT’S MANAGED BY RACKSPACE, HAVING ACCESS TO 24X7X365 SUPPORT IS ANOTHER CRUCIAL PART OF HOW WE DEAL WITH UNPREDICTABLE DEMAND CAUSED BY NEW FILMS BEING RELEASED”ROLAND JONES :: Executive Director, Technical Services

demand caused by new films being released. The IT team doesn’t have to worry about being constantly on call to support peak trading times at unsociable hours, something which is common in the cinema industry, as Rackspace experts proactively monitor our systems to identify and deal with peaks before they cause any issues.”

Page 3: BUSINESS SOLUTION CHALLENGES71914c29be388eb17d53-1badda977a4c2fdd79981f21e7c1ca8c.r28.… · A CASE STUDY FOR: VUE BUSINESS Vue Entertainment, part of Vue International, one of the

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Vue Entertainment will use the support and expertise from Rackspace to help achieve other goals it’s currently focusing on. This includes supporting the launch of upcoming blockbuster films, which are likely to set new ticket sales records.

Another key objective for the company is to utilise Rackspace’s expertise to transform the online customer experience as part of its wider digital transformation ambitions.

Darren Norfolk, MD of Rackspace concludes: “Vue Entertainment is a great example of a business that appreciates the value of managed cloud. Our relationship with the company goes beyond simply providing technology, we deliver trusted advice to help them through key challenges, such as migrating from physical infrastructure to Private Cloud. This is vital when working with a company to which handling large numbers of online transactions has become such a central part of its strategy.”

TR ANSFORMING CUSTOMER EXPERIENCE

“THE IT TEAM DOESN’T HAVE TO WORRY ABOUT BEING CONSTANTLY ON CALL TO SUPPORT PEAK TRADING TIMES AT UNSOCIABLE HOURS, SOMETHING WHICH IS COMMON IN THE CINEMA INDUSTRY, AS RACKSPACE EXPERTS PROACTIVELY MONITOR OUR SYSTEMS TO IDENTIFY AND DEAL WITH PEAKS BEFORE THEY CAUSE ANY ISSUES”ROLAND JONES :: Executive Director, Technical Services

Page 4: BUSINESS SOLUTION CHALLENGES71914c29be388eb17d53-1badda977a4c2fdd79981f21e7c1ca8c.r28.… · A CASE STUDY FOR: VUE BUSINESS Vue Entertainment, part of Vue International, one of the

ABOUT RACKSPACERackspace (NYSE: RAX), the #1 managed cloud company, helps businesses tap the power of cloud computing without the challenge and expense of managing complex IT infrastructure and application platforms on their own. Rackspace engineers deliver specialised expertise on top of leading technologies developed by OpenStack®, Microsoft®, VMware® and others, through a results-obsessed service known as Fanatical Support®.

Learn more at www.rackspace.co.uk

© 2015 Rackspace US, Inc.

Rackspace® and Fanatical Support® are service marks of Rackspace US, Inc. and are registered in the United States and other countries. All other trademarks, service marks, images, products and brands remain the sole property of their respective holders and do not imply endorsement or sponsorship.

This case study is for your informational purposes only. RACKSPACE MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS CASE STUDY. All customer examples and the information and results illustrated here are based upon the customer’s experiences with the referenced Rackspace services and are not necessarily indicative of the future performance of Rackspace services. Rackspace detailed services descriptions and legal commitments are stated in its services agreements. Rackspace services’ features and benefits depend on system configuration and may require enabled hardware, software or additional service activation. Actual cost of specific hosted environment and performance characteristics will vary depending on individual customer configurations and use case.

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