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Business (Sales) Strategyin downturn economy
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Management Series
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Inspiration from Management article
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Bridging the Gap
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When economy stable = Business go up
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When economy down = Business go down
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Time is tough
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Companies are cutting back
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People are tightening their belts
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However, your Business has not reduced your sales quotas
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Selling in a difficult economy requires a different approach
than during a robust one
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Let’s look at what you need to do to actively compete and
keep your sales afloat.
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Participate effectively and strategicaly
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For Immediate action, follow 8 steps
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First and foremost, don’t believe everything you hear
Step 1
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Tighten your prospecting
Step 2
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Do not, under any circumstances, say, “…and I
will sell to anyone
Step 3
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Use an account-entry campaign
Step 4
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Focus your presentations
Step 5
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Get closer to your customers
Step 6
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Become more visible
Step 7
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Fine-tune your sales skills
Step 8
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Thank you,