Date post: | 25-Dec-2015 |
Category: |
Documents |
Upload: | dayna-riley |
View: | 214 times |
Download: | 0 times |
Business support Business support activities in HUTactivities in HUT
Petro Suvanto
Business Consultant OIIC
2.4.2004
2
Academic Academic EntrepreneurshipEntrepreneurship
• Entrepreneurial spirit combined with the academic education
• Source for the hi-tech growth companies
• Promoted by the universities and the government
3
TopicsTopics• Basics
– Business idea– Team– Capital
• Inventions• Companies• Tools
– Business consultancy– InnoTULI– InnoLinko– Spinno– Networking
4
BasicsBasics
• Business idea
• Team
• Capital
5
Business idea (1/3)Business idea (1/3)
• What you are selling?– products, knowledge, etc.
• To whom you are selling?– businesses, consumers
• How you are selling?– Licensing, one-time sales
6
Business idea (2/3)Business idea (2/3)
• Examples:
– Selling new copy machines
– Software subcontracting
– Teaching new methods for IPR management
– Tool for efficient logistics
– etc.
Business idea (3/3)Business idea (3/3)
Should be
clear to you before
you can sell it to your customer!!
8
Team (1/3)Team (1/3)
• Alone is hard to success
– You have only 24-hour a day!
– You are not a master of all trades!
• With trusted partners it is easier to continue
– more ideas
– shared responsibility
– faster process
9
Team (2/3)Team (2/3)
• Different types of skills are needed
– technological skills
– managerial skills
– marketing skills
Team (3/3)Team (3/3)
However,
typical number of
founders is
2-3 people!!
11
Capital (1/5)Capital (1/5)
• Money is needed to run a business:
– salaries
– equipments
– travelling
– marketing
– external services
– etc
12
Capital (2/5)Capital (2/5)
• Sources of the funding:
– own resources
– banks
– business angels
– venture capitalists
– TEKES and other public sources
– customers
13
Capital (3/5)Capital (3/5)
• In the business idea stage, need for the capital not very high
– much can be done by own work
– public sources available
14
Capital (4/5)Capital (4/5)
• In a mature company, money for the operation comes from the customer
15
Capital (5/5)Capital (5/5)
• In between, the funding may come from external sources
• External capital enhance the business growth with the price of losing equity
LuckLuck
17
InventionsInventions
• HUT acts with Finnish Foundation for Inventions to support protections and commercialization of the inventions done by the personnel and the students of HUT
• Two innovation managers in HUT:
– Panu Kuosmanen
– Tuomas Mennola
18
Companies (1/2)Companies (1/2)
• Each year dozens of companies are established by the students and the personnel of HUT
• Companies can be established based on the research results
• Business activities can be carried out while working or studying
• However, working full-time in a company gives creditability
19
Companies (2/2)Companies (2/2)
• One or two man consultant companies
• Software companies
• Companies based on the inventions created in the laboratory
• Companies based on the knowledge and the contacts received in the laboratory
• Companies based on the ideas derived from the academic studies
20
Tools for business supportTools for business support
• Business consultancy
• InnoTULI: support for external services
• InnoLinko: support for business space
• Spinno Business Development Centre
• Networking
21
Business consultancyBusiness consultancy
• From business idea stage to early months of the company
• an ousider look to business idea and team
• 2-10 meetings with the entrepreuneurs during one to six months
• in each meeting action points are given
22
InnoTULI (1/5)InnoTULI (1/5)
• Money to support business ideas by external services
• InnoTULI is a TEKES funded project to support commercialization of the research results in Otaniemi area
• Main sources of business ideas are HUT and VTT (Technical Researach Center of Finland)
• Fast process
23
InnoTULI (2/5)InnoTULI (2/5)
• The ideas are collected, evaluated, and the mature ones are supported
• A mature case: reasonable business idea with the commitment to pursue further
• Each year 150 prospective ideas of which 60-80 cases funded
24
InnoTULI (3/5)InnoTULI (3/5)
• The measurement to support the cases are evaluated and decided by the InnoTULI experts
– consensus opinion of at least 4 experts
– project group (10 persons) makes a final decision each month
• However, all the actions must be approved by the entrepreneurs!!
25
InnoTULI (4/5)InnoTULI (4/5)
• Support for the cases can be:– Market research– Business model– Legal services– Contacts with the prospective clients– Markets– etc
26
InnoTULI (5/5)InnoTULI (5/5)
• Activities last from one month to three months
• 35-45% of the cases are commercialized (company established or licencing agreement)
Contact persons in HUT: Petro Suvanto and Panu Kuosmanen
27
InnoLinko (1/4)InnoLinko (1/4)
• Space to develop business ideas
• Early-stage business incubator
• Located in Otaniemi Technology Park
• For the students and researchers of HUT
• The committed teams with a business idea
• Company may have been founded beforehand
28
InnoLinko (2/4)InnoLinko (2/4)
• Open office or individual rooms
• Free or subsidized
• Available for 6 months
• Flexible transfer to the inbubator, when the company gets funding or reaches positive cash flow
29
InnoLinko (3/4)InnoLinko (3/4)
• Mailbox
• Fax
• Copy machines
• Internet connection
• Conference rooms
30
InnoLinko (4/4)InnoLinko (4/4)
• Support for Business development
– establishing a company
– business plan
– networking
– weekly round table discussions
Contact person in Otaniemi region: Tuomas Maisala
31
Venture CupVenture Cup
• A business plan competition
• Expert coaching and feedback to the teams
• Participation free, monetary prizes!!
Contact person in HUT: Maija Hellman
32
Spinno Business Spinno Business Development CentreDevelopment Centre
• Training activities focus on
– business development
– growth and internationalization
• Networking
• HelpDesk
• Aiming for the success of participating companies
33
Spinno HiTech (1/3)Spinno HiTech (1/3)
• A year-long business development program for new entrepreneurs and companies
• Program includes
– 20 seminar days
– 3-7consultancy days
– HelpDesk
• Heavily subsidized
34
Spinno HiTech (2/3)Spinno HiTech (2/3)
• Seminar days (4-6 hours), once or twice a month, cover basic business areas:
– financial planning an accounting
– marketing and market information
– selling
– IPR and contractual aspects
– Human resources and management
– Growth and internatiolalization
35
Spinno HiTech (3/3)Spinno HiTech (3/3)
• Consultancy days for specific needs of a company
• Panel of high-level advisors available, use of own consultant allowed
36
Spinno HelpDeskSpinno HelpDesk
• Quick support for
– juridical questions
– financicial and strategic aspects
– recruiting and human resources
– market and competition information
• Short consultancies free!
37
Networking (1/3)Networking (1/3)
• Networks within HUT,Otaniemi, Helsinki region, elsewhere in Finland (e.g. Southern Savonia)
• European networks (Proton, IRC)
• Contacts to all over the world
38
Networking (2/3)Networking (2/3)
• Mentors for the companies established by the students
– HUT alumni
– HUT personnel
– Spinno mentors
– Business angels
39
Networking (3/3)Networking (3/3)
• Customers
• Project partners
• Strategic partners
• University partners
40
TargetsTargets
• Founding new companies faster
• Profitable business
• Business plan for VC:s
41
CompaniesCompanies
• Icareus Oy: content expertise for digi-TV
• Adaptamat Oy: magentic shape materials
• Trueflaw Oy: material qualification
• Jamera Networks Oy: recycling school books
• Finmeas Oy: environmental measurements