Business tech trends bp presentation august 2014 v2

© 2014 IBM Corporation IBM Confidential Prior to release on August 21

2014 IBM Business Tech Trends

2014 IBM Business Tech Trends: Raising the Game

#IBMBTT

Sandy Carter IBM General Manager Ecosystem Development

& Social Business Evangelist

@Sandy_Carter

Susanne Hupfer, Ph.D.

Consultant, IBM Center for Applied Insights

@CyberSooz



Enablement Agenda

Business Tech Trends History

Executive Summary

Adoption

Pacesetters – Partnering in their DNA

– Analytics is their Fuel

– Integration is the breakaway move

BTT - Bluemix App Jam – Survey Data available for external use

Links to Business Tech Trends Assets – Sandy Carter webcast replay

– Partner Facing Deck

– Storybook

– Interactive Dashboard



CAMS: the business

imperative appears

CAMS technologies:

rapidly emerging but lack

of skills

Business Tech Trends – Pacesetters are strategically integrating Cloud, Analytics, Mobile, and Social (CAMS)

Pacesetting companies:

partnering, insight-driven,

integrate CAMS

2012

2011

2014

Pacesetters believe technologies are critical

to their business success and

drive better business

outcomes

1,447 Decisions makers

21% C-level executives

15 Industries

13 Countries



Adoption is moving at the speed of light & investment continues at full speed

4

Adoption: Moving at the speed of light

All four technologies have shifted toward

deployment. Social Business has had

the largest gain, with deployment more

than doubling.

Investment: Continuing at full speed

Over the next two years, 3/4 of

enterprises plan to increase investments

in Mobile, Big Data and Analytics, and

Cloud, and 65% in Social.

Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends

http://www.ibm.com/ibmcai/biztechtrends



More leading companies - Pacesetters - are forging ahead and unlocking the potential of these transformative technologies

5

Pacesetters view transformational

technologies (big data & analytics,

cloud, mobile, and social business)

as critical to their organization's

business success, and they’re

outpacing competitors in adopting.

Pacesetter ranks have grown

by seven points since 2012s





… and they’re more likely to achieve their objectives with the technologies

6

Moreover, 9 in 10 Pacesetters say they’re gaining major competitive advantage from their initiatives… On an increasingly competitive playing field, what sets Pacesetters apart?





*Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed

1447 IT and line of business (LOB) decision-makers — spanning 5 continents and 15 industries.

Leveraging skills

from the ecosystem

Pacesetters run their

enterprises on insight

CAMS integration for

greater effect

Business Tech Trends 2014 – Pacesetters: Three key characteristics that set them apart

Partnering is in

their DNA Analytics is their

fuel

Integration is their

breakaway move



Partnering is in their DNA


as likely to engage citizen

developers for training

as likely to use academia to

help develop products

as likely to use start-ups for

help with project execution




Partnering is in their DNA: IBM and partners provide platform for citizen developers

http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=PM&subtype=AB&htmlfid=ZSC03142USEN

App ecosystem developed by citizen developers

IBM

Infrastructure Sirius +








Partnering is in their DNA: Bluemix Hackathon leverages student citizen developers in Stuttgart

IBM Bluemix

development platform

24 hours

Student teams developed

smartphone apps pulling data

from Twitter, weather services



Put Partnering in your DNA: Citizen developers delivering business value across the Ecosystem

Leverage the

latest from the

IBM Partner

Ecosystem

Academic Initiative: Partner with

IBM’s global university network

Global Entrepreneur Program:

Building a network of the most

creative and innovative startups

Biz Tech Trends App Jam

ibm.biz/biztechjam

Build mobile apps from study data on

Bluemix to gain visibility!

New!

http://www-304.ibm.com/ibm/university/academic/pub/page/academic_initiative

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=Tb_X-fO6UGI4nM&tbnid=Hot-YvYuDNGbFM:&ved=0CAUQjRw&url=http://www.mit-agra.com/facilities.html&ei=EE7pU6TbPMqb0QXK64GwAw&bvm=bv.72938740,d.cGU&psig=AFQjCNGQp_r0_yKG5NQqxg62q4XhY168yA&ust=1407885135733418

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/isv_com_smp_startup

https://ibm.biz/biztechjam




as likely to have mature

analytics capabilities

as likely to have most of

skills they need

as likely have deployed a

significant range of solutions

Analytics is their fuel Pacesetters run their enterprises on insight


7 in 10

say data-driven

insights are a

significant part of

their organization’s

decision making

process




Analytics is their fuel: Analytics embedded in banking marketing processes targets high-potential customers

Increased marketing

campaign ROI by

5%

Bank

transaction

data

Targeted

cross-sell

opportunities

Identify and

engage with high-

value customers

Embedded predictive

analytics & scoring

engine

Customer Engagement

Processes

Customer

demographic

data



Make analytics drive the decisions in your organization

Leverage IBM’s

broad portfolio

and expertise!

IBM Watson Analytics:

WatsonAnalytics.com

Register for beta to enable your

managers to embed analytics in their

processes

New!

“Recognized leader in providing

Business Intelligence and Analytics

Solutions” – Gartner 2014

IBM Insight: Participate in THE

event for analytics-driven

organizations

IBM Analytics Zone: Resources for

building analytics skills

http://watsonanalytics.com/



http://www.ibm.com/cloud-computing/us/en/marketplace.html




CAMS unlocks business value in technology


Reinventing

IT delivery

Mining the

new natural

resource

Computing

everywhere

The era of

collaboration




Integration is their breakaway move Deliver an even bigger punch by combining technologies

4-7x More likely to use cloud to

deliver mobile, social, and big

data & analytics


big data & analytics (6x)

social (7x)

mobile (4x)

More likely to deliver

Social Business via mobile

More likely to use

mobile analytics

Cloud plays a

key role in rapid

deployment,

reducing time to

market




Breaking away: Integration for enhanced, secure banking

State-of-the-art

mobile payment

experience

Analytics-powered

services for

customers offers

IBM Bluemix

cloud platform

Securely connecting people

to their money

Social payment

options via apps



Make CAMS Integration your breakaway move

Build scalable

CAMS solutions

Bluemix.net: Rapidly develop in the

cloud with services covering mobile,

big data and social

IBM Innovation Centers: Leverage

our offices worldwide to explore

innovative CAMS integrations

IBM Cloud marketplace: Post your

applications to this gateway to

CAMS innovation

http://www.bluemix.net/

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/isv_com_tsp_iic_resources_locations




Become a pacesetter – leverage the IBM ecosytem

Use the IBM Ecosystem

and Bluemix to broaden

your partnering experience

Get started with IBM

Analytics solutions and

resources

Maximize CAMS

integration with support

from IBM

Partnering is in

their DNA

Analytics is their

fuel

Integration is their

breakaway move

Enter the Mobile

Bluemix App Challenge

Sign up for Watson

Analytics beta

List your solutions on

the Cloud marketplace

https://ibm.biz/biztechjam http://watsonanalytics.com/ https://ibm.biz/Cloudmkt









https://ibm.biz/Cloudmkt



Business Tech Trends - Bluemix App Jam:

What insights can you uncover from analyzing the IBM Business Tech Trends data?

The BTT data covers the following areas and more:

For each of the 4 technologies areas (Big Data & Analytics, Cloud, Mobile, Social): Strategic importance

Drivers for adoption

Barriers to adoption

Strategic maturity

Who sets strategy (IT or LOB)

Pace of adoption relative to competitors

Culture (entrepreneurial or tops-down)

Country level

Business Tech Trends Data available here: – https://ibm.biz/bttstudydata

A sample IBM Bluemix app is available to show how to get started – https://ibm.biz/bttsampleapp

Select Apps and /or insights will be highlighted in Sandy Carter’s blog


https://ibm.biz/bttstudydata

https://ibm.biz/bttsampleapp




BTT Assets Available: To learn more about the study, please visit

21

External Assets

ibm.com/ibmcai/biztechtrends

(Short URL): ibm.biz/IBMBTT14

Main Study Assets (Read it, blog about it, share it)

Client ready Picture Book (.pdf)

EcoD Partner deck (.ppt and .pdf )

Client-ready deck (.ppt and .pdf )

Interactive industry dashboard on ibm.com (can also embed into your blog)

Bluemix BTT Jam: Step by step guide (.pdf & video)

Study launch blog post (IBMCAI blog)

Other Supporting Assets: •IBM press-release

•EcoD webcast

•Sandy Carter webcast invitation video on YouTube

•Podcast by Steve Rogers on partnering with startups

•Study key data highlights and sparklers (.doc)

•AHA moment quotes - from the study respondents about the moment when they first

realized the value of Big Data & Analytics,Cloud, Mobile, and Social (.doc)

•and more

IBM Internal Assets

https://ibm.biz/IBMBTTenablement

ibm.biz/IBMBTT14

ibm.biz/IBMBTT14



Storybook & Interactive Dashboard

Dashboard: CAMS breakdown by Industry (Adoption, Investment, skills)

With detail Industry views

Graphical Storyboard Study Analysis



About the Authors:

Entrepreneur Huddle Webcast:

https://ibm.biz/techhuddle

“Raising the game: The IBM Business Tech Trends Report” https://ibm.biz/IBMBTT14

The IBM Tech Trends interactive Dashboard http://bit.ly/tt14dashboard

The IBM 2014 Business Tech Trends Study: explore further!

Susanne Hupfer, Ph.D. is a

consultant with the IBM Center for Applied

Insights, where she conducts fact-based

research for innovation leaders.

https://ibm.biz/techhuddle

https://ibm.biz/IBMBTT14





http://bit.ly/tt14dashboard

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Business tech trends bp presentation august 2014 v2

Small Business & Entrepreneurship