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• SCHIPULCON 2011 | OCTOBER 6, 2011 • BUSINESS and the DO-GOODER COMPLEX Christopher Valdez Courtenay Siegfried PRIMER GREY thewhether 20K GROUP 20KCourtenay
| Date post: | 21-Oct-2014 |
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Business |
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• SCHIPULCON 2011 | OCTOBER 6, 2011 •
BUSINESSand the
DO-GOODER COMPLEX
Christopher Valdez Courtenay Siegfried PRIMER GREY thewhether 20K GROUP 20KCourtenay
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
OK, you have 1.5 seconds. Tell us about you.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
So, why are we here?
• Spiritual advice?• Warm fuzzies?• A deeper understanding of the universe?
Unfortunately not .
• Making work meaningful?• Fostering a culture of do- gooders?• How to spot a do-gooder?• Why to give an ish?
Yes.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
OK, why should we listen to you?
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
1) My head is bigger than yours. 2) Well, maybe you shouldn't. And that's ok, too. 3) This is just my experience.
Hooray, you're still here.
Well...
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
OK, now what about that other one.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
1) Because I’m special, too.2) Meaning, this is only my experience. Nothing more.*
*Contrary to popular belief. . . we are still like 6 hours short of our spiritual advisor’s certification.
Well...
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
But..come to find out,we’re not all that special.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
For Gen Y,fulfillment matters. A lot.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
of 13- to 25-year-olds
F E E L personally responsible
FOR MAKING A DIFFERENCE
in the world.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
The spectrum of Do-gooding ™
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
"We don't do jack."
"We respect the common good."
"We work with a lot of good
folks. And some-times we're able to help them do
good."
"We only work with great high-impact causes."
TIME / MONEY / SERVICES
The spectrum of Do-gooding ™
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
Transparency
Openness to change & improvement
Conscientiousness
High standards for social engagement
Happy employees
5 ways to spot a do-gooder
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
5 ways to grow a do-gooder work culture
Lead by example
Make social responsibility a
core value
Identify and expand your spheres of influence
Make room for individual
passion projects
Hire the right people.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
Bad people suck. Not working with them does not.
When should it make sense to pursue a
relationship?
Is this your end goal?
TIME / MONEY / SERVICES
Walking the talk
The spectrum of Do-gooding ™
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
Transparency
Openness to change & improvement
Conscientiousness
High standards for social engagement
Happy employees
Spotting a do-gooderor do-gooder in the making
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
Do-Gooder Work CultureWhat does that mean?
Nothing happens if the top doesn’t agree or...care about it. But don’t make it
about yourself; make it about the company.-JAY STEINFELD,
BLINDS.COM
LEAD BY EXAMPLE
Don’t do business with
arms dealers or murderers.
MAKE SOCIAL RESPONSIBILITY A CORE VALUE
Redefine business
development. Find people for whom you can have the most
impact.
IDENTIFY & EXPAND TO
NEW SPHERES OF INFLUENCE
Make room for individual
passion projects
MAKE ROOM FOR INDIVIDUAL PASSION PROJECTS
Look for people who show
interests outside of themselves
HIRE THE RIGHT PEOPLE.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
Wait. Why do I care?
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
Because you want a workforce and/or co-workers that arehealthy, motivated and high-performing
Because if one group of people is sick, the community is sick.
Because you create brand advocates and all it takes is a lil’ of the ol' good out, good in.
Because it feels good.
Because it's the right thing to do.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
BUTIT’S
• to just •
S A Y
NO
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
Chris thinks about strategy & creative direction
at Primer Grey, a marketing design team.
YOUTHAIDS Foundation Houston
Houston & Fort Bend ISDs
CREATIVETEDxHouston
SOCIAL, FAMILY & HEALTHChild Advocates
Hispanic Family Initiative
A new microfinance foundation
TECHNOLOGYWordCamp Developers Conference
WordPress Meetup
Houston's WordPress Meetup
C2 Creative (a creative incubator
Courtenay is Vice President at 20K Group, a strategic
communications agency with a conscience.
YOUTHAIDS Foundation Houston
Easter Seals of Greater Houston
CREATIVEContemporary Art Museum Houston
Houston Young People for the Arts
SOCIAL, FAMILY & HEALTHMarch of Dimes
Houston Habitat for Humanity
Noah's Kitchen
A new microfinance foundation
TECHNOLOGYWordCamp Developers Conference
Damn do-gooders.
BUSINESS and the DO-GOODER COMPLEXSCHIPULCON 2011 | OCTOBER 6, 2011
Touch us.
[email protected]@20KGroupfacebook.com/20KGroup
Christopher Valdez Courtenay Siegfried PRIMER GREY thewhether 20K GROUP 20KCourtenay
[email protected]@pgteam
facebook.com/startwithgrey
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