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Business Web Design & MarketingDignity for Children Students
Lesson 2
Research
W1 HOMEWORK Research on keywords on your niche Download keywords Create Website Title Create Website Menu
What you will learn today: Website Page Title 6 Essential Pages How to write Contents Where to get pictures
Website Page Title
Website Page Title Keyword Search Engine 7 words maximum 60 characters maximum keywords - first 3 words
Website Pictures
Website Pictures Draw & Scan Take photos Free photos from Internet
Internet Pictures Copyright issues Trademark Cartoons Movie Characters
Internet Pictures www.search.creativecommons.org www.clipart.com www.graphicstock.com www.freewebheaders.com www.photodune.net
Images 6 pages – 6 pictures Slider Image – 1038 x 460 (3 pictures) Blog Post - 230 x 230 (3 pictures)
Resize Images www.ipiccy.com www.pixlr.com
Hands-OnWhere to obtain Images:www.search.creativecommons.orgwww.freewebheaders.com
How many Images:6 pages – 6 picturesSlider Image – 1038 x 460 (3 pictures)Blog Post - 230 x 230 (3 pictures)
Resize Imageswww.ipiccy.com
6 Essential Pages
6 Essential Pages1) About Us2) Testimonial Page3) Products/Services Page4) Blog Page5) Contact Us Page6) Home Page
Website Contents
About Us Elements Your background Personalization Differentiation Social Proof
Effective Testimonial Page Specific Ideally with photo Include title & designation of the user Relate to the target market
Free Testimonials Free sample Free review Barter exchange services Test on your friends
Products/Services Page Customer centric Don’t Sell Product Sell Experience State how your product can help people Use your ideal buyer’s lingo Include social proof
W2 HOMEWORK Work On About Us Page Work On Testimonials Work On Products & Services Select Pictures for each page
Next week Creating Website WordPress dashboard Weeding process Create Contact Page Plugins – add on tool for WordPress How to track visitors