Date post: | 21-Jan-2016 |
Category: |
Documents |
Upload: | doris-watts |
View: | 214 times |
Download: | 0 times |
Business Writing PowerPoint
Brazil Summer Program
2014
Outline of Lecture
▪ General Business Information
▪ White Papers & Audiences
▪ Presentations & Types
General Business Information
Being a Business Owner▪ How I began▪ Services▪ Payroll▪ Transcription▪ Typing (books, articles, etc.)▪ Résumés, Cover Letters, Statements of
Purpose, etc.▪ Telephone Answering▪ Organization Secretary (Medical Group, etc.)▪ Office Space▪ Temporary Employees: testing, training,
placement
General Business Information, cont.
Being a Business Owner, cont.▪ Customer Service▪ Product: When the ‘product’ is the client▪ Quality Control▪ Usability▪ Salary▪ Hiring Employees
Customer Service
▪ “The Customer is always right!”
▪ Negotiation
▪ Contracts - signed!
▪ Extras
Product
▪ When the ‘product’ is the client▪ Customer Service as a product▪ ‘Word of Mouth’
▪ Customer Service… again▪ Quality▪ Negotiation
White Papers & Audiences
▪ History of White Papers
▪ Current Use of White Papers
▪ The “White” of White Papers
History of White Papers
▪ Research
▪ Information Presentation
▪ Only for Decision Makers
Audiences
▪ Primary
▪ Secondary
▪ Tertiary
Primary Audience
▪ Owners
▪ Managers
▪ Board of Directors
Secondary Audience
▪ Investors
▪ Employees
▪ Interested Parties
Tertiary Audience
▪ Stockholders
▪ Potential Stockholders
▪ Interested Parties
Why does audience matter - and what should we do about it?
▪ Primary Audience▪ Skim▪ Bolded text▪ Search for specific information
▪ Secondary Audience▪ Need to be grounded▪ Main sections
▪ Tertiary Audience▪ Need to be informed▪ Will read all
Current Use of White Papers
“In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign.”
http://www.klariti.com/white-papers/How-to-design-White-Papers.shtml
The “White” of White Papers
▪ Visually Appealing
▪ Cultural Reading Tendencies
▪ ‘Breathing’ space for eyes and brain
▪ Samples: http://jodoran.net/white-papers/
Presentations
▪ Two Types:▪ Educational▪ Professional
▪ Font and Visuals: https://www.youtube.com/watch?v=liQLdRk0Ziw
▪ Print-Outs/Hand-Outs
Business ‘Sharing’
▪ Tell them what you are going to tell them . . .
▪ Tell them (give them the information) . . .
▪ Tell them what you told them.