Businesslink magazine april 2014 sample

Incorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enough

Everything you ever wanted to know about a PBCEverything you ever wanted to know about a PBCEverything you ever wanted to know about a PBCEverything you ever wanted to know about a PBC

BUSINESS

Outstanding entrepreneur expands footprint Outstanding entrepreneur expands footprint Outstanding entrepreneur expands footprint Outstanding entrepreneur expands footprint

in the health sectorin the health sectorin the health sectorin the health sector

Creating an Entrepreneurial, Innovation Based Creating an Entrepreneurial, Innovation Based Creating an Entrepreneurial, Innovation Based Creating an Entrepreneurial, Innovation Based

Economy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthA lesson in raising money for a new business from Strive Masiyiwa

5 Ways to Move from Start

BUSINESSLINK MAGAZINE APRIL 2014 Incorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enough


BUSINESSLINKMAGAZINE

APRIL 2014


in the health sectorin the health sectorin the health sectorin the health sector


Economy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthA lesson in raising money for a new business from Strive Masiyiwa

5 Ways to Move from Start-Up to Grown Up

BUSINESSLINK MAGAZINE APRIL 2014 1 Incorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enough


LINK

APRIL 2014



Economy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and Growth A lesson in raising money for a new business from Strive Masiyiwa

to Grown Up

BUSINESSLINK MAGAZINE APRIL 2014 2

INSIDE THE APRIL 2014 ISSUE

What is worrying

Zimbabwe’s

leaders today

Meet

Zimbabwe’s best

export

WIN! 05 A Lexmark Office printer plus free Silver Club subscr iptions

REGULARS 04 Subscribe now 09 Publisher’s note 12 What’s happening In Zimbabwe

ALWAYS DO CAREFUL RESEARCH

BusinessLink magazine is designed to

educate and provide general information

as well as to stimulate readers’ thinking.

While every care is taken to ensure that

information in this magazine is correct,

we advise readers to consu

professional advisors when making

business decisions. The magazine is

distributed on the understanding that

the publisher is not rendering legal or

financial advice and readers use the

information herein at their own risk.

BUSINESSLINK MAGAZINE APRIL 2014


What is worrying

Zimbabwe’s business

leaders today? Pg10

Africa and

Zimbabwe’s best

export, pg78

Lexmark Office printer plus free Silver Club subscr iptions

What’s happening In Zimbabwe

How to get a PayPal

account in Zimbabwe

pg 64

ALWAYS DO CAREFUL RESEARCH

BusinessLink magazine is designed to

educate and provide general information

as well as to stimulate readers’ thinking.

While every care is taken to ensure that

information in this magazine is correct,

we advise readers to consult their

professional advisors when making

business decisions. The magazine is

distributed on the understanding that

the publisher is not rendering legal or

financial advice and readers use the

information herein at their own risk.

BUSINESSLINK MAGAZINE

BusinessLink, the magazine for growing

companies, delivers real solutions for

today’s innovative business builders. It

gives advice, tools and resources to CEOs

and owners of small-to

companies as well as new entrepreneurs

that help accelerate their growth.



Lexmark Office printer plus free Silver Club subscr iptions

A lesson in

raising money

from Strive

Masiyiwa,

pg 70

How to get a PayPal

account in Zimbabwe,

BUSINESSLINK MAGAZINE

the magazine for growing

companies, delivers real solutions for

today’s innovative business builders. It

gives advice, tools and resources to CEOs

to-midsize

companies as well as new entrepreneurs

that help accelerate their growth.


April 2014

Contents Publisher’s note ...................................................................................................................................... 9

What is worrying business leaders in Zimbabwe today? .................................................................. 10

Events .................................................................................................................................................... 15

BUSINESS BRIEFS ................................................................................................................................... 15

How will you win without strategy? ................................................................................................. 17

Feature: Creating an Entrepreneurial, Innovation Based Economy is Key to Jobs Creation and Growth

.............................................................................................................................................................. 18

Marketing .............................................................................................................................................. 27

4 Steps to Being Market Focused ..................................................................................................... 27

Bey-oncé Shows How Social Media is Changing Marketing ............................................................. 29

Customer Service - 8 Customer Service Principles To Live By .......................................................... 31

Profile: Outstanding entrepreneur expands footprint in the health sector ........................................ 33

Technology ............................................................................................................................................ 35

Zimbo Kitchen: Making money through food content ..................................................................... 35

Natasha Ndlovu- How blogging helped her land big modeling contracts ........................................ 37

Arthur Marara inspiring the next generation ................................................................................... 39

Social Media & Zimbabwe’s New Upside Down Company ............................................................... 42

Use search engine optimization to attract new clients .................................................................... 44

The Customer is Not Always Right. ................................................................................................. 46

Starting Up ............................................................................................................................................ 47

Incorporation: Why sole proprietorship is not enough .................................................................... 47

Everything you ever wanted to know about a PBC .......................................................................... 50

Start by building a great team .......................................................................................................... 52

Growth .................................................................................................................................................. 54

5 Ways to Move from Start-Up to Grown Up ................................................................................... 54

Accelerate Your Growth by Being Smart .......................................................................................... 56

The No.1 Reason Why Most Startups Fail ........................................................................................ 58

People ................................................................................................................................................... 59

Are you geared up for growth? ......................................................................................................... 59

7 Things Every Great Boss Should Do ............................................................................................... 60

Six Things Exceptional Mentors Do for the Ones They Mentor ........................................................ 62

Innovate ................................................................................................................................................ 63


How Innovation is Stimulating Agriculture in Africa ......................................................................... 63

How to Open a PayPal Account in Zimbabwe ................................................................................... 67

Money ................................................................................................................................................... 70

Liquidity Crunch Set to Continue: Survival Strategies Needed ......................................................... 70

A lesson in raising money for a new business from Strive Masiyiwa ............................................... 73

30 Most Promising Young Entrepreneurs In Africa 2014 .................................................................. 76


SPECIAL SUBSCRIPTION OFFER!

At BusinessLink Magazine we give you more. We have amazing content lined up

not only to help you start a successful business, but also includes strategies and

techniques to help take your business to the next level. Don’t miss any of this

valuable content by subscribing now for only $9.99 for 12 issues (normal price

$12.99 per year, single issue $1.49 per month).

Subscriber benefits:

• BusinessLink Digital magazine emailed to your inbox every month in PDF

format or get it on CD.

• Free access to hundreds of premium business articles, papers and guides

that are available to subscribers only at http://smebusinesslink.com for the

length of your subscription

• Save up to $7.92 on the normal price

• Get free membership of the BusinessLink Networking Silver Club and enjoy

50% discount at networking events

• Once you are a subscriber, you can make a gift subscription for a friend for

only $4.99.

Subscribing is simple, fill in the subscription form at

http://smebusinesslink.com/magazine and simply submit after selecting one of the

payment options of EcoCash, Visa, MasterCard or PayPal.

Offer valid until 12 April, 2014. Or you can simply visit our offices to complete the

form and pay, at Suite 308, 3rd

Floor, Merchant House, Robson Manyika / 2nd

Street, Harare. Phone 0772 854 301.

PRIZES TO BE WON BY NEW SUBSCRIBERS BEFORE 7 APRIL Take up an annual subscription and you could win one of the following prizes:

1st

Prize: Leximark office printer, plus 3 tickets to forthcoming BusinessLink

networking breakfast meetings, plus 3 gift subscriptions, all valued at $175

2nd

Prize: 3 tickets to forthcoming BusinessLink networking breakfast meetings,

plus 3 gift subscriptions, all valued at $60.

3rd

Prize: 1 ticket to a forthcoming BusinessLink networking breakfast meetings,

plus 2 gift subscriptions, all valued at $45.


Our Contributors

Fitzgerald Mujuru Motivational and Inspirational Speaker; Sales and

Marketing trainer with 17 years hands on experience in the field. He has worked

with Art Corporation, Webolutions, LASOF Leadership Institute, City Angels,

SME Business Link, Big Ideas Events and The Occasion Magazine. You can visit

him on: http://powerthought4today.wordpress.com

Buhle Taodzera (Mrs) is the Managing Consultant of All About People

Human Resource Consultants. She helps companies in recruiting

suitable staff, developing HR systems and everything about people.

Contact details: [email protected]

Milton Kamwendo is Chief Executive at Innov8 Inspiration Group. He is a

cutting edge workshop facilitator, motivational speaker and author. He has

worked with clients in Zimbabwe, Rwanda, South Africa, Namibia, Sudan,

Malawi, South Sudan, Zambia, Botswana, Tanzania, Uganda, Kenya and UK.

Tendai Chakuzira is an author and the owner of ZimboMoney, an informative

blog created to cover making money online specifically for the unemployed

Zimbabwean. Here we feature site reviews, news and other relative information

in and around Zimbabwe.

Publisher: Phillip Chichoni, email [email protected]

Marketing : Christine Mangwanya, email [email protected]

© Admiral Business Systems 2014 All rights reserved

Pho 0772 854 301

BusinessLink Magazine is published by Admiral

Business Systems (Pvt) Ltd

Suite 308, 3rd

Floor Merchant House, Robson

Manyika / 2nd

Street, Harare, Zimbabwe.

Phone 0772 854 301

http://smebusinesslink.com



Publisher’s note

This month’s issue of

BusinessLink

magazine is

burning hot

with insights to

ignite the

entrepreneurial

fire among our

readers.

As the

country struggles with a liquidity

crisis, low demand and high

unemployment, innovative thinking

entrepreneurs are the ones who can

drive the economy out of the abyss,

and they need to do so fast and

smart as they have to work with

lean budgets.

Our feature article on Creating an

Entrepreneurial, Innovation Based

Economy is designed to stimulate

creative thinking among our

readers.

The lean startup concept is

gaining popularity globally. The idea

is based on Stephen Blank’s

reckoning that a startup is not a

business but it is an experiment that

entrepreneurs undertake in order to

find a business model that works.

Struggling to think of new

business ideas? Get inspiration from

what some young people from all

over Africa are venturing into, in 30

Most Promising Young

Entrepreneurs in Africa. I am very

excited that we have a young

Zimbabwean lady, Farai Gundan,

among the thirty.

Zimbabwe has lots of enterprising

people. This magazine is there to

help them set up businesses in a

smart way so as to build, fast

growing, profitable and sustainable

corporate enterprises.

We cover the option of starting

up cheaper using a Private Business

Corporation rather than the more

expensive regular company. There is

some advice on how to build a great

team from the start, which will help

you build a successful business.

We look at how innovation is

transforming the agricultural sector

in Africa, moving it from subsistence

to commercial ventures.

Naturally we all enjoy winning. So

we have prizes to be won by three

people who take up a subscription

to BusinessLink magazine for one

year. This is a limited special offer

for only $9.99 for one year.

See the subscription page for full

information and get in the running

before the deadline of 7 April, 2014.

Phillip Chichoni #chichonip


What is worrying

business leaders in

Zimbabwe today?

The BusinessLink magazine team

asked some of our leading

entrepreneurs about issues that are

of utmost concern to doing business

in Zimbabwe today. Below are two

of the comments we received.

Divine Ndhlukula, Managing

Director of Securico

1. Corruption - supply chain systems

in most companies are so opaque

and corruption rules the roost. It is

no longer the best man winning the

job, but the one who pushes

envelopes below the desks.

2. Debtors are a major issue. Most

clients now hide behind the liquidity

crisis when in fact they just are

using suppliers for free funding.

3. Big companies now literally

dictate the price they want to be

charged and businesses are being

rendered unviable as one is forced

to charge sub-economic prices just

to keep the "important customer".

Dr. Mike Joka, Managing Director

of Corporate 24 Group

The challenges in our economy

range from lack of funding, out of

sync labour laws and lack of

infrastructure development.

The funding which is available is

not ideal for a country on a recovery

path as it does not stimulate

growth. The interest rates are very

high; a situation which is not ideal

for an ailing economy and as a

result every bank's balance sheet is

full of non performing loans.

There is need for budgetary

support to shore up the economy

which is dominated by the informal


sector. We all agree that the

economy is being driven by the

informal sector, these guys are

creating more employment than

industries but they lack funding.

They do not have the loan

requirements like collateral and as

such banks don't want to deal with

them.

Is it still relevant for the

government to prioritize distressed

companies through DIMAF at the

expense of the informal sector and

SMEs? How much do SMEs require

and how much do big companies

like Cairns require?

It is more difficult to get money

for Corporate 24, a budding Super

Brand, than to get funding for the

defunct CAPS HOLDINGS empire.

Isn't it time to let bygones be

bygones? Interestingly enough most

of these companies are struggling

with obsolete equipment and

outdated business models. It's time

to support new players.

The labour laws need to be

aligned with the performance of the

economy and the companies. We

have a very expensive labour force

across the sectors. When it comes

to the manufacturing sector, this

has a huge bearing on the costing

and pricing of products, resulting

in our goods being more expensive

for domestic consumption and

worse still in the export market. In

my sector medical specialist fees

are the most expensive in the

region.

The end result is a chain reaction

that makes the cost of living

unsustainable. Look at what is

happening in the public sector, the

expensive labour force at executive

level, it is killing us. Are we

collecting taxes so that we meet the

public service bill? It defies any

logic.

Last but not least, dilapidated

infrastructure and lack of

infrastructure development is

stifling economic growth.


Get your full copy of BusinessLink for only $1.49

(in PDF format, sent by email), or subscribe for

one year for only $12.99 and get free

BusinessLink Silver Club membership for free and

enjoy 50% discounts at all networking events.

(The next networking event is a breakfast on 24

April, see our website for details). This offer is

limited and expires on 12 April 2014.

You can pay via EcoCash or in cash at our office.

For more information or to order please call or

WhatsApp Christine on +263 772 854 301, or

email [email protected] or come

to our town office at Merchant House, 2nd

St/

Robson Manyika Avenue, Harare, 3rd

Floor, Suite

308.

You can also visit our website:

http://smebusinesslink.com/magazine

Date post:	17-Oct-2014
Category:	Small Business & Entrepreneurship
View:	157 times
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Businesslink magazine april 2014 sample

Small Business & Entrepreneurship