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BusinessWeek: Real Disease, Virtual Help

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0 2 2 lower rates would help U. S -based mul tinationals compete against foreign- based multinationals—a good thing, since companies based in the U.S. ar e more likely to locate their high- end research, planning, and marketing jobs at hom e. Such a drop will also give corporations less incentive to base their global investment decisions on tax avoidance. In particular, opening up new operations in the U.S. would become more attractive. Reducing corporate taxes will help get the U. S. out of a game it cannot win. In a global economy, chasing profits across national borders is hope less. When a product is designed in one country, manufactured in another, and sold in a third, it's hard to figure out where the profits are really being made. What quid pro quo should Obama extract in exchange for lowering the corporate tax rate ? One possibility: getting solid business support for other initiatives such as health-care reform. Cutting corporate taxes may mean some lost revenue, but the long- term budget benefit of getting a grip on health-care costs is far more impor tant. Amore far-fetched trade-off would require companies to make their income tax returns public, at least in summary form. Companies now keep two different sets of books, one for in vestors and one for the tax authorities. Being able to see both sets would give us a better sense of what is going on in the global economy. The bottom line: At a time when jobs are disappearing by the millions, rais - ing taxes on U.S.-based multinationals is not the way to go. IBWI A SMALL CONTRIBUTION CORPORATE INC OM E TAX RECEIPTS AS A SHARE OF ALL FEDERAL RECEIPTS TEN- YEAR MOVING AVERAGE Data: Bureau of Economic Analysis REAL DISEASE, VIRTUAL HELP U.S. health officials are using digital tools to respond more quickly to swine flu and other potential epidemics By Arik Hesseldahl A day after news reports about an outbreak of swine flu in Mexico, health officials in Allegheny County, Pa., huddled to discuss contingency plans. How should they respond if the virus came to their part of the world? By closing schools? With widespread vaccinations ? To test different courses of action, they turned to computer sci entists who had built a working m odel of the county. "It helps come up with recommendations of when and how to intervene," says Dr. Ron Voorhees, chief of epidemiology and biostatistics at the Allegheny County Health Dept. This is the first time Voorhees has had such technological support. A team at the University of Pittsburgh had built a virtual world, similar to Second Life or SimCity, with the county's 1.3 mil lion residents represented by digital characters. It ran through 1 5 scenarios, with a variety of government reactions. Ultimately, the county avoided a seri ous outbreak, but Voorhees says it was well prepared. In recent years public-health officials have turned to computer scientists for aid in fighting a variety of infectious diseases. Techies help harness the growing amount of data people create each day, through Google searches, cell-phone calls, an d the like, so of ficials can detec t potential problem s faster than before. Google, for example, tracks the number of searches for "flu" and related term s and reports the results to the government. IBM do nated to researchers and governments, including Mexico, a progra m it created tha t can simulate the outbreak of a pandemic flu in more than 100 cities. At the University of Pittsburgh, Dr. Bruce Y. Lee, an assistant professor of medicine, works on the effort w ith virtual worlds. His team plugs in real data—infections and deaths in different regions, say—and then crafts simula tions. It uses Census Bureau data to create a digital representative of each person in the U.S ., with details down to a person's age, location, and job. Le e works under the auspices of a National Institutes of Health project called Midas, short for Models of Infectious Disease Agent S tudy. The biggest decision for hea lth of ficials, says Lee, is when to close schools and offices because that causes "a sig nificant economic burden." In any case, when virtual workplaces and schools are closed, digital citizens don 't neces sarily stay home . S ome still go for walks or to the m all, where the y might catch or pass on a virus, just like in the real world. "No t even [virtual people] will all do what they 're told," says Lee. 1BW1 BUSINESSWEEK I M AY 18,2009
Transcript
Page 1: BusinessWeek: Real Disease, Virtual Help

 

0 2 2

lower rates would help U. S - b a s e d m u l

t inat ionals compete against foreign-

b a s e d multinationals—a good thing ,

since compa nies based in the U.S. a re

more l ikely to locate their high- en d

research, planning, and marketing

jobs at ho m e. S uch a drop wil l also give

corp orat io ns less incentive to base

their global investment decisions on

tax avo idance. In part icular, o pening

up new operat ions in the U.S. w o u l d

become more at tract ive.

Reducing corporate taxes will help

get the U. S. out of a game it ca nn ot

win . In a global economy, cha sing

profits across nat ional borders is ho pe

less . Wh en a product is designed in one

country, manufactured in another, and

sold in a third, it 's ha rd to figure o ut

where the profi ts are real ly being m ade .

Wh at quid pro quo should Obama

extract in exchange for lowering the

corpora te tax rate ? One poss ibi l i ty:

get t ing sol id business supp ort for

other ini t iat ives such as health-care

reform. Cutt ing corporate taxes may

mea n some los t revenue , bu t the long-

term b udge t benefit of get t ing a grip on

health-care costs is far more im po r

t a n t . Amor e far-fetched t rade-of f

would require companies to mak e their

incom e tax returns public, at least in

summ ary form. Companies now keep

two different se ts of boo ks, one for in

vestors and one for the tax autho ri t ies .

Being able to see both se ts wou ld give

us a better sense of what is going on in

the global economy.

The bottom l ine: At a t im e wh en jobs

are disappearing by the m il l ions, rais -

ing

taxes

on

U.S . -based mul t ina t iona ls

is not the way to go. IBWI

A S M A L L

C O N T R I B U T I O N

C O R P O R A T E IN C O M E T A X

R E C EI PT S A S A S H A R E O F

ALL FEDERAL RECEIPTS

TEN-YEAR MOVING AVERAGE

Data: Bureau of Economic Analysis

R E A L D I S E A S E ,

V I R T U A L H E L P

U.S. hea lth off ic ials are using digi ta l too ls to respo nd

more quick ly to swine f lu and other potent ia l ep idem ics

By

Arik Hesseldahl

A day after news repor ts abou t an

outbrea k of swine flu in Mexico, heal th

officials in Allegheny County, Pa.,

hudd led to discuss contingenc y plans .

How shou ld they respond if the virus

came to their part of the world? By

closing schools? With widespread

vaccinations ? To test different courses

of act ion, they turned to comp uter sci

entists who had buil t a working m odel

of the county. "I t helps come up with

recomm endat ions of when and how to

intervene ," says Dr. Ron Voorhees, chief

of epidemiology and biostat is t ics at the

Allegheny County Health D ept.

This is the first time V oorhees h as

had such technological suppo rt . A team

at the University of Pittsburgh had built

a virtual world, similar to S econd Life

or Sim City, with the co unty 's 1.3 mil

l ion residents repre sented by digi tal

characters . I t ran through 15 scenar ios ,

with a variety of government react ion s.

Ult imately, the county avoided a se ri

ous outbreak, but Voorhees says it was

well prepared .

In recent years public-health officials

have turn ed to computer scientis ts for

aid in fighting a variety of infectious

diseases. Techies help harne ss the

growing amou nt of data people create

each day, throug h Google searches,

cel l-pho ne cal ls , and the like, so of

f icials can detec t potential problem s

faster than before. Google, for example,

tracks the numb er of searches for

"flu" and related term s and repo rts the

results to the governm ent. IBM do

nated to researchers and g overnm ents,

including Mexico, a progra m i t created

tha t can simulate the outbreak of a

pand em ic f lu in more tha n 100 ci t ies .

At the University of Pitts bur gh, Dr.

Bruce Y. Lee, an assistant professor

of m edic ine, works on the effort w ith

vir tual worlds. His team p lugs in real

data—infections and deaths in different

regions, say—and then crafts s imula

t ions .

I t uses Ce nsus Bureau data to

create a digital repr esen tative of each

person in the U.S . , with detai ls down

to a person's age, locat ion, an d job. Le e

works under the auspices of a National

Institutes of Health project called

Midas, short for Models of Infectious

Disease Agent S tudy.

Th e biggest decision for hea lth of

ficials, says Lee, is wh en to c lose sc hools

and offices because that causes "a sig

nificant economic burden." In any case,

whe n vir tual workplaces and sc hools

are closed, digi tal cit izens don ' t nec es

sarily stay home . S ome still go for walks

or to the m all , where the y might catch

or pass on a virus, just like in the real

world. "No t even [virtual people] will all

do wha t they 're told," says Lee. 1BW1

B U S I N E S S W E E K I M AY 18,2009

Page 2: BusinessWeek: Real Disease, Virtual Help

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