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lower rates would help U. S - b a s e d m u l
t inat ionals compete against foreign-
b a s e d multinationals—a good thing ,
since compa nies based in the U.S. a re
more l ikely to locate their high- en d
research, planning, and marketing
jobs at ho m e. S uch a drop wil l also give
corp orat io ns less incentive to base
their global investment decisions on
tax avo idance. In part icular, o pening
up new operat ions in the U.S. w o u l d
become more at tract ive.
Reducing corporate taxes will help
get the U. S. out of a game it ca nn ot
win . In a global economy, cha sing
profits across nat ional borders is ho pe
less . Wh en a product is designed in one
country, manufactured in another, and
sold in a third, it 's ha rd to figure o ut
where the profi ts are real ly being m ade .
Wh at quid pro quo should Obama
extract in exchange for lowering the
corpora te tax rate ? One poss ibi l i ty:
get t ing sol id business supp ort for
other ini t iat ives such as health-care
reform. Cutt ing corporate taxes may
mea n some los t revenue , bu t the long-
term b udge t benefit of get t ing a grip on
health-care costs is far more im po r
t a n t . Amor e far-fetched t rade-of f
would require companies to mak e their
incom e tax returns public, at least in
summ ary form. Companies now keep
two different se ts of boo ks, one for in
vestors and one for the tax autho ri t ies .
Being able to see both se ts wou ld give
us a better sense of what is going on in
the global economy.
The bottom l ine: At a t im e wh en jobs
are disappearing by the m il l ions, rais -
ing
taxes
on
U.S . -based mul t ina t iona ls
is not the way to go. IBWI
A S M A L L
C O N T R I B U T I O N
C O R P O R A T E IN C O M E T A X
R E C EI PT S A S A S H A R E O F
ALL FEDERAL RECEIPTS
TEN-YEAR MOVING AVERAGE
Data: Bureau of Economic Analysis
R E A L D I S E A S E ,
V I R T U A L H E L P
U.S. hea lth off ic ials are using digi ta l too ls to respo nd
more quick ly to swine f lu and other potent ia l ep idem ics
By
Arik Hesseldahl
A day after news repor ts abou t an
outbrea k of swine flu in Mexico, heal th
officials in Allegheny County, Pa.,
hudd led to discuss contingenc y plans .
How shou ld they respond if the virus
came to their part of the world? By
closing schools? With widespread
vaccinations ? To test different courses
of act ion, they turned to comp uter sci
entists who had buil t a working m odel
of the county. "I t helps come up with
recomm endat ions of when and how to
intervene ," says Dr. Ron Voorhees, chief
of epidemiology and biostat is t ics at the
Allegheny County Health D ept.
This is the first time V oorhees h as
had such technological suppo rt . A team
at the University of Pittsburgh had built
a virtual world, similar to S econd Life
or Sim City, with the co unty 's 1.3 mil
l ion residents repre sented by digi tal
characters . I t ran through 15 scenar ios ,
with a variety of government react ion s.
Ult imately, the county avoided a se ri
ous outbreak, but Voorhees says it was
well prepared .
In recent years public-health officials
have turn ed to computer scientis ts for
aid in fighting a variety of infectious
diseases. Techies help harne ss the
growing amou nt of data people create
each day, throug h Google searches,
cel l-pho ne cal ls , and the like, so of
f icials can detec t potential problem s
faster than before. Google, for example,
tracks the numb er of searches for
"flu" and related term s and repo rts the
results to the governm ent. IBM do
nated to researchers and g overnm ents,
including Mexico, a progra m i t created
tha t can simulate the outbreak of a
pand em ic f lu in more tha n 100 ci t ies .
At the University of Pitts bur gh, Dr.
Bruce Y. Lee, an assistant professor
of m edic ine, works on the effort w ith
vir tual worlds. His team p lugs in real
data—infections and deaths in different
regions, say—and then crafts s imula
t ions .
I t uses Ce nsus Bureau data to
create a digital repr esen tative of each
person in the U.S . , with detai ls down
to a person's age, locat ion, an d job. Le e
works under the auspices of a National
Institutes of Health project called
Midas, short for Models of Infectious
Disease Agent S tudy.
Th e biggest decision for hea lth of
ficials, says Lee, is wh en to c lose sc hools
and offices because that causes "a sig
nificant economic burden." In any case,
whe n vir tual workplaces and sc hools
are closed, digi tal cit izens don ' t nec es
sarily stay home . S ome still go for walks
or to the m all , where the y might catch
or pass on a virus, just like in the real
world. "No t even [virtual people] will all
do wha t they 're told," says Lee. 1BW1
B U S I N E S S W E E K I M AY 18,2009