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|BUSINESS PLAN}
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SMILE PEOPLE HOSPITAL:-
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OUR TARGET AREA:-
A village named
kohlbag , in the ruralareas of Assam.
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VISION:-
May all be happy and healthy.
MISSION:-
Developing an efficient andhigh affordable hospitalorganization by balancing preventive,
corrective and curative measures and
establishing healthy, long lasting doctor- patient relationship.
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GOALS:-
To provide out class medical facilities to our patients.
To provide them a favorable environment.To expand the business.
OBJECTIVES:-
To work for rural development along with maximum
profit.
To introduce new technologies to make services better
than ever before.
To provide incremental value to our customers.
To protect and maintain our resources.To respond approximately whenever possible to societal
expectations and environmental needs.
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BUSINESS PLAN:-
OUR PLAN:-
Till today more than 25% of people live below
poverty line and more than 50% are middle class
who can not afford the costly medical treatmentwhen required.
Globalization and high requirement has increased
lot of burden on health management.
The preventive health care system is yet to be
popularized among people. Mostly poor villagers
are sufferers!
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WEWISH TO:-
Provide highly affordable medical treatment to economicallybackward families
Adopt areas inhabited by economically downtrodden and tribalpeople for medical care and other welfare.
Adopt schools for immunization, awareness and treatment.
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DOCTORS
Physician
Medical officers (M.O)
Anesthetic specialist
Pharmacist
Neurosurgeon
Pathologist
Psychiatrists
PARAMEDIC STAFF:
Nurses, Dispenser, Operation thither assistant & Laboratory assistant.
AMOUNT OF INVESTMENTS:-
All of the partners will provide 15 lakhs to start thenew venture.
We have requested for a loan of 20 million from thePunjab Medical Association(PMA) to be paid in 20 years without interest. Thisdebt will cover medical equipment.
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OPERAIONAL PLAN :-
Intensive Cure Unit (ICU) Emergency PhysiotherapyNeurology
Laboratory Pharmacy Dispensary
Electrical department
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STRENGTHS:-
New idea which will be highly acceptable in the market.
Our relationships with suppliers are strong .Our commitment is quality to
customers.We not only satisfy the customers but
also build relationship with them . Our unique strength is giving all
medication services under one roof.
Competitive advantage of first to enter inthe market.
WEAKNESSES:-
Lack of awareness to people.People living in rural areas difficult to
target.
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OPPORTUNITIES:-Growing market with a significant percentage
of our target market doesntKnow about nutrition and psychiatrist services.
By providing ambulance services to rural areas
we can capture that market also.Subsidies from the government.
THREATS:-New Entrance of competitor.High Import duty on machines can increase the
cost and make direct effect on ourServices charging from people.
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FINANCIAL PLAN:-
Initial finance needed 80,00,000 (calculated)90,00,000 (Required)
Department, equipments and their prices
Building 15,00,000First Month salaries 10,00,000Operation theater equipment 18,30,000Laboratory equipment 12,50,000
Office equipment 2,00,000City Scan Machine 10,00,000Equipment for rooms and wards 11,56,000Total 79,36,000
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