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Melissa Morgan, Program Manager TVA Economic Development P.O. Box 292409 Nashville, TN 37229-2409 615.232.6522 Office 615.584.4563 Cell [email protected] Buxton Reports 7265 US Highway 64, Oakland, TN (20minute drive time)
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Page 1: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

Melissa Morgan, Program Manager TVA Economic Development P.O. Box 292409 Nashville, TN 37229-2409 615.232.6522 Office 615.584.4563 Cell [email protected]

   Buxton Reports 

       7265 US Highway 64, Oakland, TN        (20‐minute drive time)

Page 2: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change
Page 3: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

Complete Demographic Summary Report7265 US Hwy 64, Oakland, TN

20 Minutes: 35.228923, -89.516687February 1, 2012

Population Demographics

Percent Change

2000 Census

2010 Estimate

2015 Projection

1990 to 2000

2010 to 2015

Total Population 30,991 56,056 66,903 47.3% 19.4%

Population Density (Pop/Sq Mi) 100.03 180.93 215.94 47.3% 19.4%

Total Households 11,530 20,556 25,840 65.9% 25.7%

Population by Gender:

Male 15,258 49.2% 27,488 49.0% 32,691 48.9% 47.8% 18.9%

Female 15,733 50.8% 28,568 51.0% 34,212 51.1% 46.9% 19.8%

Population by Race/Ethnicity

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

White 23,094 74.5% 36,756 65.6% 39,411 58.9% 68.4% 7.2%

Black 7,130 23.0% 16,894 30.1% 24,111 36.0% -1.7% 42.7%

American Indian or Alaska Native 65 0.2% 155 0.3% 185 0.3% 195.8% 19.0%

Asian 311 1.0% 805 1.4% 1,140 1.7% 810.1% 41.6%

Some Other Race 135 0.4% 514 0.9% 794 1.2% 1,016.7% 54.6%

Two or More Races 257 0.8% 931 1.7% 1,261 1.9% 35.4%

Hispanic Ethnicity 388 1.3% 1,272 2.3% 1,853 2.8% 304.4% 45.7%

Not Hispanic or Latino 30,603 98.8% 54,783 97.7% 65,049 97.2% 46.2% 18.7%

Population by Age

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

0 to 4 2,263 7.3% 4,372 7.8% 5,804 8.7% 47.8% 32.8%

5 to 14 4,403 14.2% 7,553 13.5% 9,061 13.5% 26.9% 20.0%

15 to 19 2,048 6.6% 3,549 6.3% 4,090 6.1% 27.1% 15.3%

20 to 24 1,598 5.2% 3,061 5.5% 3,798 5.7% 28.8% 24.1%

25 to 34 4,451 14.4% 8,218 14.7% 8,974 13.4% 35.0% 9.2%

35 to 44 5,426 17.5% 7,938 14.2% 9,022 13.5% 60.9% 13.7%

45 to 54 4,629 14.9% 8,289 14.8% 8,969 13.4% 100.0% 8.2%

55 to 64 2,975 9.6% 6,809 12.1% 8,617 12.9% 69.1% 26.6%

65 to 74 1,831 5.9% 3,674 6.6% 5,242 7.8% 32.9% 42.7%

75 to 84 1,023 3.3% 1,870 3.3% 2,501 3.7% 24.1% 33.7%

85+ 343 1.1% 723 1.3% 825 1.2% 44.7% 14.0%

Median Age:

Total Population 36.4 36.6 36.8

Households by Income

Page 4: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

$0 - $15,000 1,489 12.9% 1,690 8.2% 1,884 7.3% -23.0% 11.5%

$15,000 - $24,999 1,035 9.0% 1,399 6.8% 1,695 6.6% -6.6% 21.2%

$25,000 - $34,999 1,214 10.5% 1,534 7.5% 1,801 7.0% 11.6% 17.4%

$35,000 - $49,999 1,945 16.9% 2,900 14.1% 3,481 13.5% 55.8% 20.0%

$50,000 - $74,999 2,808 24.4% 4,470 21.7% 5,406 20.9% 399.4% 20.9%

$75,000 - $99,999 1,418 12.3% 3,309 16.1% 4,349 16.8% 517.9% 31.4%

$100,000 - $149,999 1,084 9.4% 3,066 14.9% 4,132 16.0% 531.8% 34.8%

$150,000 + 536 4.7% 2,189 10.6% 3,091 12.0% 434.5% 41.2%

Average Hhld Income $60,584 $80,831 $86,742 65.6% 7.3%

Median Hhld Income $50,702 $65,071 $68,385 75.1% 5.1%

Per Capita Income $22,540 $29,708 $33,569 86.7% 13.0%

Employment and Business

Percent Change

2000 Census

2010 Estimate

2015 Projection

1990 to 2000

2010 to 2015

Age 16 + Population 23,879 43,378 51,168 52.3% 18.0%

In Labor Force 16,097 67.4% 30,314 69.9% 35,463 69.3% 63.8% 17.0%

Employed 15,349 95.4% 27,929 92.1% 32,272 91.0% 67.6% 15.5%

Unemployed 695 4.3% 2,241 7.4% 3,022 8.5% 5.7% 34.8%

In Armed Forces 53 0.3% 144 0.5% 169 0.5% 476.0% 17.5%

Not In Labor Force 7,782 32.6% 13,064 30.1% 15,705 30.7% 33.1% 20.2%

Number of Employees (Daytime Pop) 12,027

Number of Establishments 1,372

Housing Units

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

Owner Occupied 9,276 75.5% 16,453 69.9% 20,735 70.0% 70.8% 26.0%

Renter Occupied 2,254 18.3% 4,102 17.4% 5,105 17.2% 48.3% 24.4%

Vacant 759 6.2% 2,977 12.7% 3,799 12.8% 74.2% 27.6%

Total Housing Units 12,289 23,532 29,639 66.4% 26.0%

Vehicles Available

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

0 Vehicles Available 720 6.3% 820 4.0% 858 3.3% 18.1% 4.7%

1 Vehicle Available 2,894 25.1% 4,752 23.1% 5,788 22.4% 61.2% 21.8%

2+ Vehicles Available 7,916 68.7% 14,984 72.9% 19,193 74.3% 64.7% 28.1%

Average Vehicles Per Household 1.80 2.20 2.80 -3.3% 29.8%

Marital Status

Page 5: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

Married, Spouse Present 14,501 59.6% 26,725 60.6% 31,498 60.5% 57.4% 17.9%

Married, Spouse Absent 917 3.8% 1,490 3.4% 1,772 3.4% 123.5% 18.9%

Divorced 2,160 8.9% 3,729 8.5% 4,402 8.5% 92.8% 18.0%

Widowed 1,278 5.3% 2,211 5.0% 2,601 5.0% 4.1% 17.7%

Never Married 5,468 22.5% 9,975 22.6% 11,761 22.6% 34.6% 17.9%

Age 15+ Population 24,324 44,130 52,035 51.7% 17.9%

Educational Attainment

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

Grade K - 8 1,151 5.6% 2,601 6.9% 2,748 6.2% -54.7% 5.7%

Grade 9 - 12 2,858 13.8% 2,784 7.4% 2,603 5.9% 20.7% -6.5%

High School Graduate 5,719 27.7% 10,945 29.2% 13,253 30.0% 41.1% 21.1%

Some College, No Degree 4,867 23.5% 9,150 24.4% 10,731 24.3% 126.7% 17.3%

Associates Degree 1,044 5.1% 2,382 6.4% 3,101 7.0% 160.6% 30.2%

Bachelor's Degree 3,096 15.0% 6,505 17.3% 7,821 17.7% 187.0% 20.2%

Graduate Degree 1,525 7.4% 3,154 8.4% 3,892 8.8% 161.3% 23.4%

No Schooling Completed 416 2.0%

Age 25+ Population 20,677 37,521 44,149 56.9% 0.0%

(C) 2010 Applied Geographic Solutions, Inc. (2010A Spring Release) All Rights Reserved, Alteryx, LLC.(C) Alteryx, LLC 2010

Page 6: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Hwy 64, Oakland, TN (20 minute drive time) Base Daytime Population and Business Summary

*This is representative of the households within the specified geography, and is not representative of core customers.

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

1 of 3

Data Sources: Mosaic® USA is a registered trademark of Experian

Segment Count PercentTechnical Sales and Administrative 24 0.2%Administrative Support Workers 2,462 17.7%Executive Mangers and Administrators 1,594 11.5%Handlers Helpers and Laborers 405 2.9%Transportation and Materials Moving Workers 418 3.0%Machine Operators Assemblers and Inspectors 284 2.0%Private Household Service 1 0.0%Farming Forestry and Fishing 377 2.7%Construction Repair and Mining 455 3.3%Precision Craft and Repair 1,215 8.7%Professional Specialty Occupations 2,395 17.2%Protective Services 192 1.4%Sales Workers and Clerks 1,266 9.1%Sales Professionals 331 2.4%Other Services Site Based 1,771 12.7%Other Services Field Based 154 1.1%Technologies and Technicians 559 4.0%

Total Daytime Population 13,903 100.0%

Page 7: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Hwy 64, Oakland, TN (20 minute drive time) Base Daytime Population and Business Summary

*This is representative of the households within the specified geography, and is not representative of core customers.

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

2 of 3

Data Sources: Mosaic® USA is a registered trademark of Experian

Employment Count Count Of Businesses0 -50 2,320

51-100 22101-200 12

300+ 4201-300 2

Total 2,360

2 Digit SICCode Name 0-50 Employees 51-100 Employees 101-200 Employees 201-300 Employees 300+ Employees13 Oil & Gas Extraction 1 0 0 0 014 Mining & Quarrying-Nonmetallic Minerals 1 0 0 0 015 Building Construction-Gen Contractors 120 2 0 0 016 Heavy Construction Except Building 12 0 0 0 017 Construction-Special Trade Contractors 124 0 0 0 020 Food & Kindred Products Mfrs 4 0 1 0 022 Textile Mill Products Mfrs 0 0 1 0 023 Apparel & Other Finished Products Mfrs 5 0 0 0 024 Lumber & Wood Prods Except Furntr Mfrs 4 0 0 0 025 Furniture & Fixtures Mfrs 2 0 0 0 026 Paper & Allied Products Mfrs 1 0 0 0 027 Printing Publishing & Allied Industries 15 0 0 0 028 Chemicals & Allied Products Mfrs 10 2 0 0 029 Petroleum Refining & Related Inds Mfrs 1 0 0 0 030 Rubber & Miscellaneous Plastics Mfrs 4 0 0 0 031 Leather & Leather Products Mfrs 1 0 0 0 032 Stone Clay Glass & Concrete Prods Mfrs 5 0 0 0 033 Primary Metal Industries Mfrs 1 0 0 0 034 Fabricated Metal Products Mfrs 8 2 0 0 035 Industrial & Commercial Machinery Mfrs 7 0 0 0 036 Electronic & Other Electrical Equip Mfrs 2 0 0 0 037 Transportation Equipment Mfrs 8 0 0 0 038 Measuring & Analyzing Instruments Mfrs 2 0 0 0 139 Miscellaneous Manufacturing Inds Mfrs 8 0 0 0 041 Local/Suburban Transit & Hwy Passenger 7 0 0 0 042 Motor Freight Transportation/Warehouse 54 1 0 0 043 United States Postal Service 7 0 0 0 045 Transportation By Air 7 0 0 0 047 Transportation Services 26 0 0 0 048 Communications 16 0 1 0 049 Electric Gas & Sanitary Services 10 0 0 0 050 Wholesale Trade-Durable Goods 53 3 1 0 051 Wholesale Trade-Nondurable Goods 13 0 1 0 052 Building Materials & Hardware 24 0 0 0 053 General Merchandise Stores 25 1 1 0 154 Food Stores 48 1 2 0 055 Automotive Dealers & Service Stations 44 0 0 0 056 Apparel & Accessory Stores 30 0 0 0 057 Home Furniture & Furnishings Stores 44 0 0 0 058 Eating & Drinking Places 81 0 0 0 059 Miscellaneous Retail 177 0 1 0 060 Depository Institutions 37 0 0 0 061 Nondepository Credit Institutions 14 0 0 0 062 Security & Commodity Brokers 13 0 0 0 063 Insurance Carriers 2 0 0 0 064 Insurance Agents Brokers & Service 29 0 0 0 065 Real Estate 78 1 0 0 067 Holding & Other Investment Offices 15 0 0 0 070 Hotels Rooming Houses & Camps 11 0 0 0 072 Personal Services 107 0 0 0 073 Business Services 244 0 0 1 075 Auto Repair Services & Parking 36 0 0 0 076 Miscellaneous Repair Services 27 0 0 0 078 Motion Pictures 17 0 0 0 079 Amusement & Recreation Services 37 0 0 0 080 Health Services 86 3 0 0 2

Page 8: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Hwy 64, Oakland, TN (20 minute drive time) Base Daytime Population and Business Summary

*This is representative of the households within the specified geography, and is not representative of core customers.

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

3 of 3

Data Sources: Mosaic® USA is a registered trademark of Experian

2 Digit SICCode Name 0-50 Employees 51-100 Employees 101-200 Employees 201-300 Employees 300+ Employees81 Legal Services 18 0 0 0 082 Educational Services 29 3 0 0 083 Social Services 32 0 0 0 084 Museums Art Galleries & Gardens 2 0 0 0 086 Membership Organizations 133 0 0 1 087 Engineering & Accounting & Mgmt Svcs 103 1 0 0 089 Miscellaneous Services Nec 44 0 0 0 091 Executive, Legislative, And General Government, Except

Finance12 0 1 0 0

92 Justice, Public Order, And Safety 10 1 1 0 094 Administration Of Human Resource Programs 2 0 0 0 095 Administration Of Environmental Quality And Housing

Programs2 0 0 0 0

96 Administration Of Economic Programs 2 1 1 0 0

Page 9: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

Retail Leakage and Surplus Analysis

The Retail Leakage and Surplus Analysis examines the quantitative aspect of the community's retail opportunities. It is a guide to understanding retail opportunities but it is not an analysis that indicates unconditional opportunities. The analysis is sometimes called "a gap analysis" or "a supply and demand analysis" and can aid in the following:

-Indicating how well the retail needs of local residents are being met-Uncovering unmet demand and possible opportunities-Understanding the strengths and weaknesses of the local retail sector-Measuring the difference between actual and potential retail sales

Understanding Retail Leakage

Retail leakage means that residents are spending more for products than local businesses capture. Retail sales leakage suggests that there is unmet demand in the trade area and that the community can support additional store space for that type of business.

However, retail leakage does not necessarily translate into opportunity. For example, there could be a strong competitor in a neighboring community that dominates the market for that type of product or store.

Understanding Retail Surplus

A retail surplus means that the community's trade area is capturing the local market plus attracting non-local shoppers. A retail surplus does not necessarily mean that the community cannot support additional business. Many communities have developed strong clusters of stores that have broad geographic appeal. Examples of these types of retailers include: sporting goods stores, home furnishing stores, restaurants, and other specialty operations that become destination retailers and draw customers from outside the trade area.

Examining the quantitative aspects (Leakage/Surplus) is only part of the evaluation of community's retail opportunities. Before any conclusions can be drawn about potential business expansion or recruitment opportunities, qualitative considerations such as trade area psychographics and buying habits must be analyzed in context of other market factors.

Interpreting Leakage Index

1.0 = equilibrium, meaning that demand and sales in the area being analyzed are in balance.

.80 = demand exceeds sales by 20%, meaning that consumers are leaving the area being analyzed.

1.2 = sales exceed demand by 20%, meaning that consumers are coming from outside the area being analyzed.

Page 10: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

2 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Leakage/Surplus Index by Major Store Type

The quantitative comparison of retail leakage and surplus in the twelve major store types shown in the chart and table below provides an initial measure of market opportunities. Combining this analysis with the knowledge of the local retail situation will take the process of identifying retail possibilities one step further.

Figure 1 provides the leakage/surplus indices and following is the sales potential and actual sales for major store types.

Figure 1. Leakage/Surplus Index and Actual and Potential Sales by Major Store Types

Store Type Potential Actual Sales LeakageMotor Vehicle Parts & Dealers 159,299,367 25,844,848 0.2Furniture & Home Furnishing Stores 20,135,114 5,743,749 0.3Electronics & Appliance Stores 17,753,522 7,815,932 0.4Building Material & Garden Equipment & Supply Dealers 93,200,165 20,273,713 0.2Food & Beverage Stores 89,691,089 38,541,131 0.4Health & Personal Care Stores 39,289,259 39,737,548 1.0Clothing & Clothing Accessories Stores 36,032,942 13,409,862 0.4Sporting Goods, Hobby, Book, & Music Stores 14,079,897 1,288,433 0.1General Merchandise Stores 92,546,707 74,837,402 0.8Miscellaneous Store Retailers 20,170,945 5,160,259 0.3Foodservice & Drinking Places 69,261,118 29,150,653 0.4

Total 651,460,125 261,803,529 0.4

Page 11: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

3 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Motor Vehicle Parts & Dealers

Store Type Potential Actual Sales LeakageExpenditures at Automotive Dealers 137,912,096 21,225,139 0.2Expenditures at Other Motor Vehicle Dealers 9,665,981 940,785 0.1Expenditures at Automotive Parts, Accessories, and Tire Stores 11,721,290 3,678,924 0.3

Total Motor Vehicle Parts & Dealers 159,299,367 25,844,848 0.2

Page 12: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

4 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Furniture & Home Furnishing Stores

Store Type Potential Actual Sales LeakageExpenditures at Furniture Stores 10,864,654 3,602,266 0.3Expenditures at Home Furnishing Stores 9,270,459 2,141,483 0.2

Total Furniture & Home Furnishing Stores 20,135,114 5,743,749 0.3

Page 13: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

5 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Electronics & Appliance Stores

Store Type Potential Actual Sales LeakageExpenditures at Appliance, Television, and Other Electronics Stores 13,359,797 2,235,737 0.2Expenditures at Computer and Software Stores 3,692,627 5,580,195 1.5Expenditures at Camera and Photographic Equipment Stores 701,098 0 0.0

Total Electronics & Appliance Stores 17,753,522 7,815,932 0.4

Page 14: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

6 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Building Material & Garden Equipment & Supply Dealers

Store Type Potential Actual Sales LeakageExpenditures at Home Centers 33,671,096 3,795,569 0.1Expenditures at Paint and Wallpaper Stores 1,924,408 0 0.0Expenditures at Hardware Stores 6,632,495 1,293,040 0.2Expenditures at Other Building Materials Dealers 43,723,765 7,661,800 0.2Expenditures at Outdoor Power Equipment Stores 1,123,853 242,420 0.2Expenditures at Nursery and Garden Centers 6,124,548 7,280,883 1.2

Total Building Material & Garden Equipment & Supply Dealers 93,200,165 20,273,713 0.2

Page 15: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

7 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Food & Beverage Stores

Store Type Potential Actual Sales LeakageExpenditures at Supermarkets and Other Grocery (except Convenience) Stores 77,257,447 36,016,624 0.5Expenditures at Convenience Stores 4,113,668 1,218,200 0.3Expenditures at Specialty Food Stores 2,504,200 141,391 0.1Expenditures at Beer, Wine, and Liquor Stores 5,815,775 1,164,916 0.2

Total Food & Beverage Stores 89,691,089 38,541,131 0.4

Page 16: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

8 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Health & Personal Care Stores

Store Type Potential Actual Sales LeakageExpenditures at Pharmacies and Drug Stores 34,251,421 38,344,991 1.1Expenditures at Cosmetics, Beauty Supplies and Perfume Stores 1,355,961 606,158 0.4Expenditures at Optical Goods Stores 1,282,551 75,837 0.1Expenditures at Other Health and Personal Care Stores 2,399,326 710,562 0.3

Total Health & Personal Care Stores 39,289,259 39,737,548 1.0

Page 17: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

9 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Clothing & Clothing Accessories Stores

Store Type Potential Actual Sales LeakageExpenditures at Men's Clothing Stores 1,674,295 4,594,606 2.7Expenditures at Women's Clothing Stores 6,569,622 466,026 0.1Expenditures at Children's and Infants' Clothing Stores 1,449,086 189,764 0.1Expenditures at Family Clothing Stores 13,946,104 7,646,160 0.5Expenditures at Clothing Accessories Stores 599,616 0 0.0Expenditures at Other Clothing Stores 1,665,245 148,516 0.1Expenditures at Shoe Stores 4,736,166 280,861 0.1Expenditures at Jewelry Stores 4,973,428 83,928 0.0Expenditures at Luggage, and Leather Goods Stores 419,380 0 0.0

Total Clothing & Clothing Accessories Stores 36,032,942 13,409,862 0.4

Page 18: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

10 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Sporting Goods, Hobby, Book, & Music Stores

Store Type Potential Actual Sales LeakageExpenditures at Sporting Goods Stores 5,436,485 24,559 0.0Expenditures at Hobby, Toys and Games Stores 3,260,316 876,485 0.3Expenditures at Sew/Needlework/Piece Goods Stores 726,738 96,890 0.1Expenditures at Musical Instrument and Supplies Stores 868,312 0 0.0Expenditures at Book Stores and News Dealers 2,595,113 184,340 0.1Expenditures at Prerecorded Tape, Compact Disc, and Record Stores 1,192,933 106,159 0.1

Total Sporting Goods, Hobby, Book, & Music Stores 14,079,897 1,288,433 0.1

Page 19: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

11 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of General Merchandise Stores

Store Type Potential Actual Sales LeakageExpenditures at Department Stores excluding leased depts. 44,608,508 3,310,307 0.1Expenditures at Warehouse Clubs and Super Stores 40,995,251 40,429,813 1.0Expenditures at All Other General Merchandise Stores 6,942,948 31,097,282 4.5

Total General Merchandise Stores 92,546,707 74,837,402 0.8

Page 20: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

12 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Miscellaneous Store Retailers

Store Type Potential Actual Sales LeakageExpenditures at Florists 1,465,472 778,733 0.5Expenditures at Office Supplies and Stationery Stores 4,469,477 145,221 0.0Expenditures at Gift, Novelty, and Souvenir Stores 3,378,875 965,259 0.3Expenditures at Used Merchandise Stores 1,658,847 520,225 0.3Expenditures at Other Miscellaneous Store Retailers 9,198,274 2,750,820 0.3

Total Miscellaneous Store Retailers 20,170,945 5,160,259 0.3

Page 21: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

13 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sub-Categories of Foodservice & Drinking Places

Store Type Potential Actual Sales LeakageExpenditures at Full-service Restaurants 31,901,869 9,426,279 0.3Expenditures at Limited-service Eating Places 28,098,534 17,154,168 0.6Expenditures at Special Foodservices 5,802,343 274,944 0.0Expenditures at Drinking Places -Alcoholic Beverages 3,458,372 2,295,262 0.7

Total Foodservice & Drinking Places 69,261,118 29,150,653 0.4

Page 22: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

7265 US Highway 64 (20 minute drive time) Retail Leakage and Surplus Analysis

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/01/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

14 of 14

Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Sources and Methodology

The primary data sources used in the construction of the database include:

• Current year AGS (Applied Geographic Solutions) Consumer Expenditure Estimates• Census of Retail Trade, Merchandise Line Sales• Census Bureau Monthly Retail Trade

The Census of Retail Trade presents a table known as the Merchandise Line summary, which relates approximately 120 merchandise lines (e.g. hardware) to each of the store types. For each merchandise line, the distribution of sales by store type can be computed, yielding a conversion table which apportions merchandise line sales by store type.

The AGS (Applied Geographic Solutions) Consumer Expenditure database was re-computed to these merchandise lines by aggregating both whole and partial categories, yielding, at the block group level, a series of merchandise line estimates which are consistent with the AGS Consumer Expenditure database.

These two components were then combined in order to derive estimated potential by store type. The results were then compared to current retail trade statistics to ensure consistency and completeness.

Page 23: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

Mosaic Detail Charts7265 US Hwy 64, Oakland, TN

20 Minutes: 35.228923, -89.516687February 1, 2012

7265 US Hwy 64, Oakland, TN

Demographic Overview (Spring 2010)

Total Population 56,056 Median Income $65,071

% Male Population 49.0% Per Capita Income $29,708

% Female Population 51.0% Average Household Income $80,831

Median Age 36.6 Employees 12,027

Population Density 180.9 Establishments 1,372

Total Households 20,556 Owner Occupied Housing Units 69.9%

Average Household Size 2.7 Renter Occupied Housing Units 17.4%

Household Growth from 1990 to 2000

65.9% Vacant Housing Units 12.7%

Household Growth from 2000 to 2013

124.1%

Mosaic Groups

The Dominant MOSAIC Group for this geography is Group C Small-town Contentment. The number of Households from this Group is 7,400, which is approximately 39.0% of the Total Households.

Sorted By 2008 Mosaic Groups Households %

Group C-Small-town Contentment 7,400 36.0%

Group A-Affluent Suburbia 5,100 24.8%

Group G-Remote America 2,693 13.1%

Group H-Aspiring Contemporaries 2,205 10.7%

Group I-Rural Villages and Farms 752 3.7%

Page 24: Buxton Reports · Complete Demographic Summary Report 7265 US Hwy 64, Oakland, TN 20 Minutes: 35.228923, -89.516687 February 1, 2012 Population Demographics Percent Change

Sorted By 2008 Mosaic Groups Households %

Group F-Metro Fringe 513 2.5%

Group D-Blue-collar Backbone 298 1.5%

Group L-Varying Lifestyles 0 0.0%

Group K-Urban Essence 0 0.0%

Group J-Struggling Societies 0 0.0%

Group E-American Diversity 0 0.0%

Group B-Upscale America 0 0.0%

(C) 2008 Experian, Inc. All Rights Reserved, SRC, LLC.(C) 2010 Applied Geographic Solutions, Inc. (2010A Spring Release) All Rights Reserved, Alteryx, LLC.(C) Alteryx, LLC 2010


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