Date post: | 08-Jan-2017 |
Category: |
Small Business & Entrepreneurship |
Upload: | sabrina-bruehwiler |
View: | 67 times |
Download: | 1 times |
“For me, online shopping is needs to be more intuitive for mothers, the first
thing we think about is what the clothing is used for.”
“I shop clothing that fits the situation. I need to be able to buy useful and
affordable clothing for my daughter to play in the mud and if we go out for dinner
I hope to find something more elegant.”
To make sure we provide a unique shopping experience, we need to look at how our User thinks. As mainly targeting younger Mothers with kids in the age between 3 and 10 (without leaving the Fathers behind) we need to follow their
needs.
1. Situation Based Clothing2. Weather Based Clothing
The Brand: Unicorn - Buy a Unicorn
- diverse - playful- quirky- fun- „ Unique Clothing for Unique Kids“- the rainbow has all colours included, nothing‘s impossible- the unicorn stands for uniqueness - make people feel special by purchasing their own unicorn- we fulfill childrens dreams of a fairy tale wonderland- creative marketing - catch your unicorn (find unicorns and get 20% off your next buy)- 404 page saying: You lost track of your unicorn, please reload and try again
How does the identity system look like?
Styletile
Unicorn Fonts:
Montserat Regular
Montserat Semi Bold
Montserat Bold
Main Brand Colours Secondary Web Colours
Button Action
BUTTON BUTTON
Button Neutral