Buy-in to UX testingDominic Hurst

Lead on Digital Insights, NICE

dominichurst.com | @dh_analytics

CULTURE

CULTURE

Data driven decisionsMeasurement Optimisation

DesignEngagement

CULTURE

Data driven decisionsMeasurement Optimisation

DesignEngagement

CULTURE

Data driven decisionsMeasurement Optimisation

DesignEngagement

CULTURE

Data driven decisionsMeasurement Optimisation

DesignEngagement

CULTURE

Data driven decisionsMeasurement Optimisation

DesignEngagement

BUY-IN

1. SKILL UP

INSERT SKILL WHEEL

2. HOMEWORK

AttendFollowListen

3. ENGAGE

ShowTellTest

SHOW•Visualise(sketches,statements,heatmaps)•Settasks(eachCEOwatch5videosandsharefindings•Takethemonthejourney(attendlabtests)

TELL•Savesmoney(reducedevelopmenttime,reducecustomersupportenquiries)•Makesmoney(conversions,loyalty)•Gaincompetitiveadvantage

TEST•Justdoit(removeopinionandsubjectivity)•Testseducateusall

WHAT ARE YOUR EXPERIENCES?

(goodorbad)

Data insights are the basis to continual

improvement

Thank you

Dominic HurstLead on Digital Insights, NICE