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Monetizing Social Networks
| Date post: | 30-Jul-2015 |
| Category: |
News & Politics |
| Upload: | yarbo12 |
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Monetizing Social Networks
• MISSON: To use socially viral, response-driving communications to help make small brands big and big brands bigger.
• BuzzSocially has can help….
INCREASE
↑ Sales & Profits↑ Email & Text marketing database↑ Brand loyalty & awareness↑ Social chatter ↑ Positive online reviews↑ Customer Retention
DECREASE
↓ Cost per lead/conversion↓ Marketing Costs↓ Reliance on Daily Deal sites
→ Early adopters of a new product or service→ Which Social Networks provide the most value→ Your brands most influential customers
IDENTIFY
Local businesses will spend ~$20 billion online this year, a figure that could reach more than $35
billion by 2014.
Source: BIA/Kelsey
CURRENT MARKETING STRATEGIES
Lauren C
$25
Mirella S
$25
Ricardo A
$25
Lindsay G
$25
Traditional Advertising is
1-to-1
Reach + Frequency (impressions)
“The only way for smaller advertisers to get an edge is to spend a lot of time improving the quality and relevance of their ads,” said Richard Stokes, the founder of AdGooroo.
“The problem is that everyone else is doing that as well.”
can bleed many a small business dry
OTHER OBSTACLES
Clients want lower lead
costs
Clients don’t fully leverage a
lead
Clients want more leads
Clients want social media
help
HERE’S THE
OPPORTUNITY
Increase Leads & Decrease Lead Cost
BuzzSocially
HOW IT WORKS
How to use it..
Stephanie B
Samantha R
Mirella S
Nancy T
Lauren C
Lindsay G
Ricardo A
Caroline C
Kathyrn K
Lauren H
Brenna F
Casey H
Casey J
$256
REFERRALS
1
REFERRAL
4
REFERRALS
1 LEAD REFERS
12 LEADS
$1.93
Responder
Influential Responder
SOCIALLY VIRAL
Each shared response intends to induce other responses. Individual social influence plays a huge role.
Influential Responder
Influential Responder
Responder
Responder
The Process of Social Viral Sharing
CUSTOMER W/O BUZZ SOCIALLY CUSTOMER WITH BUZZ SOCIALLY
Receives 15 Leads
Cost Per Lead: $23.00
Receives 15 Leads Per Month
Cost Per Lead: $25.00
PLUS
Receives 2 BUZZ Leads
NEW Cost Per Lead: $21.50
16% INCREASE
IN LEADS
8%
REDUCTION
LEAD COST
INCREASE LEAD VOLUME & DECREASE COST PER LEAD
Assumptions•Base lead cost $23 CPL•15 seed leads•Additional Leads from Buzz
Products Services Brands
Any product service or brand can benefit from BuzzSocially.
Who can use it?
HOW DO WE GET STARTED
BUZZ CAMPAIGN
TEXT
Pollination Page
BUZZ CAMPAIGN
Predefined Post
Pollination Page
Predefined Post
Website
Traffic
Campaign TypesCoupons Daily Deal
“Like”“Follow”
Contest
Get 50% OFF Urban Air Trampoline ParkVoted No.1 for birthday parties and family fun.Trampoline Dodgeball, Foam pit, Tumble Track.
Customize Social Channel Posts
• Seeds: 5,000 direct mail pieces• Landing Page Hits: 14,124 – response rate
279.8%• Conversions: 5,200 – Conversion rate 36.8%
1,218 users posted 6,499 clicked on post
115 users posted 1,185 clicked on post
• Redemption: 1,300 – redemption rate 25%
Restaurant
• Seeds: 27,687 emails deployed• Open Rate: 26.3% (6608 of emails sent) • Click-Through: 2.3% (664 of emails sent)
• Landing Page Hits: 2,477 – response rate 8.9%
• Conversions: 670 – Conversion rate 27% of people who landed on page
352 users posted 763 clicked on post
53 users posted 254 clicked on post
• Landing Page Hits: 2,383 – response rate 8.9%• Lands from Seeds: 826• Lands from Shares: 1557
• Conversions: 438 – Conversion rate 18% of people who landed on page
162 users posted 1089 clicked on post
69 users posted 467 clicked on post
• Seeds: 29,248 emails deployed• Open Rate: 25.7% (7,506 of emails sent) • Click-Through: 2.83% (829 of emails sent)
• Landing Page Hits: 3,881 – response rate 13.3%• 16% of people who landed on page
262 users posted 1490 clicked on post
13 users posted 77 clicked on post
142 users posted 796 clicked on post
Fitness Facility
Monetizing Social Networks
