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Buzzer - Word of Mouth

Date post: 22-May-2015
Author: deutscher-multimedia-kongress-dmmk
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Buzzer ist die führende Word of Mouth Plattform in Europa.
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www.buzzer.biz Buzzer © 2009 -confidential Buzzer & Word of Mouth The buzz starts today. Berlin, dmmk 9 June 2009
  • 1. Buzzer 2009 - confidential www.buzzer.biz Buzzer & Word of Mouth The buzz starts today.Berlin, dmmk 9 June 2009

2. Buzzer 2009 - confidential Open Source Politics & Crowdfundingwww.buzzer.biz Draft ObamaInitiated by volunteerswithout Obamas knowledge 3. Buzzer 2009 - confidential The worlds most valuable brandwww.buzzer.bizThink about that for a second:the top brand in the worldbelongs to a player that...uhhhdoesnt advertise Umair Haque - Harvard Business Review(The Shrinking Advantage of Brands) 4. Buzzer 2009 - confidential Buzzer leads the WoM Revolution. www.buzzer.biz 1st agency EuropeBenelux & DE 75+ Campaigns Broad Portfolio Womma Member BuzzTools & Storytelling WoM Marketing helps brands use the full potential ...and Buzzer knows howof word of mouth and consumer engagement... to do just that. 5. Buzzer 2009 - confidential Buzzer: Product, Story & Buzzwww.buzzer.biz Product- experience & Story Generate Trial & Buzz Feedback on Product & Marketing 6. Buzzer 2009 - confidential Buzz(er) without limits.www.buzzer.biz 7. Buzzer 2009 - confidential OMO klein & krftigwww.buzzer.biz Elements2 * concentrated 3000 Buzzers 3 months Create Trial Beat Ariel Change behaviour Measure ! 8. Buzzer 2009 - confidential Experience the product & share it!www.buzzer.bizBuzzers receive enough product toexperience the product indepth Consumers ever smarter and more critical Consumers are bombarded with advertising, but they see through it ever faster. The product experience trumps the brand when it gets to influencing buying behaviour Guy de Svaux - Research International Buzzed people receive samplesthat help tell the story... 9. Buzzer 2009 - confidential Turn the laundry into a conversation www.buzzer.biz Whitewashing: a 28 page booklet filled with buzzablestories about doing the laundry. Circulation: 75.000Monica Lewinskys dress: one of the most famousstains in history. Worth talking about 10. Buzzer 2009 - confidential Conversation starterswww.buzzer.bizT-shirts for kids with small & mighty visualsthat get people to ask questions 11. Buzzer 2009 - confidential Make the claim real. www.buzzer.bizProve convenience ?Hold your olddetergent andKlein&Krftig in yourstretched arms andsee how long you canhold both 12. Buzzer 2009 - confidential Storytelling through actionswww.buzzer.biz Photo-award: send in a picture that shows the benefits for the environment of using Klein & Krftig 13. Buzzer 2009 - confidential The Buzzer as Micro Marketeer www.buzzer.biz Buzzers make 25 mini-BuzzKits and hand these out with their own storyBuzzedconsumers fill outa questionnaireonline 14. Buzzer 2009 - confidential Show me the money. www.buzzer.biz 1>150 600,0512,5 Buying Intention (indexed)500,0 400,0375,0 300,0212,5200,0100,0100,0 0,0Advertised Sampled BuzzedBuzzersPeople buzzed have 175% higher buyingThe reach of buzzing is hugeintention than sampled consumersIn 2008, Buzzer launched OMO Small & Mighty, a new detergent, for Unilever. Mindshare Insights conducted in-depth research on the results of the Campaign. 4 groups were compared: control groups that were exposed to advertising and sampling, the Buzzers and the people they buzzed. 15. Buzzer 2009 - confidential Ignore (or bend) the new laws of marketing!www.buzzer.bizWillems presentation at dmmk was the best ever held in any conference. And he isvery, very handsome I. Maginary, dmmk conference participant Buy Willem Now !(limited pieces left)9 out of 10 people* that did not see the presentation said it would have improved the quality of their lives if they had witnessed it.* Tested among a sample of hypothetical people. 16. Buzzer 2009 - confidential The buzz starts now ! www.buzzer.biz Kontaktiere Torsten Panzer [email protected] und erfahre mehr ber die MglichkeitenDeine Marke zu buzzen.Spezialbehandlung* fr deutsche Startkundenvon Buzzer.*ein buzzable DealWillems Presentation: slideshare/sodderland/dmmk2009 Listen to Torstens story about WoM: buzzer.biz/deutschland