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Buzzer - Word of Mouth

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Buzzer ist die führende Word of Mouth Plattform in Europa.
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www.buzzer.biz Buzzer © 2009 -confidential Buzzer & Word of Mouth The buzz starts today. Berlin, dmmk 9 June 2009
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Page 1: Buzzer - Word of Mouth

www.buzzer.biz

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Buzzer & Word of MouthThe buzz starts today.

Berlin, dmmk 9 June 2009

Page 2: Buzzer - Word of Mouth

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Open Source Politics & Crowdfunding

Draft Obama

Initiated by volunteers

without Obama’s knowledge

Page 3: Buzzer - Word of Mouth

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The world’s most valuable brand

“Think about that for a second:

the top brand in the world the top brand in the world

belongs to a player that…

...uhhh…doesn’t advertise”

Umair Haque - Harvard Business Review

(The Shrinking Advantage of Brands)

Page 4: Buzzer - Word of Mouth

www.buzzer.biz

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Buzzer leads the WoM Revolution.

1st agency Europe

Benelux & DE

WoM Marketing helps brands use the full potential

of word of mouth and consumer engagement...

...and Buzzer knows how

to do just that.

Benelux & DE

75+ Campaigns

Broad Portfolio

Womma Member

BuzzTools & Storytelling

Page 5: Buzzer - Word of Mouth

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Buzzer: Product, Story & Buzz

Product-

experience

& Story

Generate Generate

Trial &

Buzz

Feedback on

Product &

Marketing

Page 6: Buzzer - Word of Mouth

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Buzz(er) without limits.

Page 7: Buzzer - Word of Mouth

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OMO klein & kräftig

Elements

2 * concentrated2 * concentrated

3000 Buzzers

3 months

Create Trial

Beat Ariel

Change behaviour

Measure !

Page 8: Buzzer - Word of Mouth

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Experience the product & share it!

Buzzers receive enough product to

experience the product indepth

Consumers ever smarter and more critical…

‘Buzzed’ people receive samples

that help tell the story...

“Consumers are bombarded with advertising, but they see

through it ever faster. The product experience trumps the

brand when it gets to influencing buying behaviour”

Guy de Sévaux - Research International

Page 9: Buzzer - Word of Mouth

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Turn the laundry into a conversation

Whitewashing: a 28 page booklet filled with buzzable

stories about doing the laundry. Circulation: 75.000

Monica Lewinsky’s dress: one of the most famous

stains in history. Worth talking about…

Page 10: Buzzer - Word of Mouth

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Conversation starters

T-shirts for kids with small & mighty visuals

that get people to ask questions

Page 11: Buzzer - Word of Mouth

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Make the claim real.

Prove convenience ?

Hold your old Hold your old

detergent and

Klein&Kräftig in your

stretched arms and

see how long you can

hold both…

Page 12: Buzzer - Word of Mouth

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Storytelling through actions

Photo-award: send in a picture that shows the benefits for

the environment of using Klein & Kräftig

Page 13: Buzzer - Word of Mouth

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The Buzzer as Micro Marketeer

Buzzers make

25 mini-BuzzKits

and hand these out

with their own storywith their own story

‘Buzzed’

consumers fill out

a questionnaire

online

Page 14: Buzzer - Word of Mouth

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Show me the money.

100,0

212,5

375,0

512,5

100,0

200,0

300,0

400,0

500,0

600,0

Bu

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1 >150

���

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In 2008, Buzzer launched OMO Small & Mighty, a new detergent, for Unilever.

Mindshare Insights conducted in-depth research on the results of the

Campaign. 4 groups were compared: control groups that were exposed to

advertising and sampling, the Buzzers and the people they buzzed.

0,0

Advertised Sampled Buzzed Buzzers

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People buzzed have 175% higher buying

intention than sampled consumers“The reach of buzzing is huge”

�������

Page 15: Buzzer - Word of Mouth

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Ignore (or bend) the new laws of marketing!

“Willem’s presentation at dmmk was the

best ever held in any conference. And he is

very, very handsome”

I. Maginary, dmmk conference participant

9 out of 10 people* that did not see the

presentation said it would have improved the

quality of their lives if they had witnessed it.

* Tested among a sample of hypothetical people.

Buy Willem Now !(limited pieces left)

Page 16: Buzzer - Word of Mouth

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The buzz starts now !

Kontaktiere Torsten Panzer unter

[email protected] und erfahre

mehr über die Möglichkeiten

Deine Marke zu buzzen. Deine Marke zu buzzen.

“Spezialbehandlung”*

für deutsche Startkunden

von Buzzer.

*ein buzzable Deal

Willem’s Presentation: slideshare/sodderland/dmmk2009

Listen to Torsten’s story about WoM: buzzer.biz/deutschland


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